IDEAS home Printed from https://ideas.repec.org/a/eee/energy/v225y2021ics0360544221005417.html
   My bibliography  Save this article

Do households conserve electricity when they receive signals of greater consumption than neighbours? The Korean case

Author

Listed:
  • Choi, Sunghee
  • Hwang, Seok-Joon
  • Denzau, Arthur T.

Abstract

This study examines whether households are encouraged to conserve electricity when their monthly utility statements indicate that their electricity usage is higher than that of their neighbours. A difference-in-differences analysis for 1161 Korean apartment households from 2016 to 2017 shows that the conservation effect appears only for those in medium-sized housing units. An eye-tracking experiment suggests a reason for this limited conservation effect: the average gazing time for the section of the statement that compares electricity usage across neighbouring households is lesser than the gazing time for other sections, indicating little interest in the information. We discuss this in the context of shared mental models that can guide people to consider social norms as context for their individual energy usage.

Suggested Citation

  • Choi, Sunghee & Hwang, Seok-Joon & Denzau, Arthur T., 2021. "Do households conserve electricity when they receive signals of greater consumption than neighbours? The Korean case," Energy, Elsevier, vol. 225(C).
    • Handle: RePEc:eee:energy:v:225:y:2021:i:c:s0360544221005417
    DOI: 10.1016/j.energy.2021.120292
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0360544221005417
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.energy.2021.120292?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hara, Keishiro & Uwasu, Michinori & Kishita, Yusuke & Takeda, Hiroyuki, 2015. "Determinant factors of residential consumption and perception of energy conservation: Time-series analysis by large-scale questionnaire in Suita, Japan," Energy Policy, Elsevier, vol. 87(C), pages 240-249.
    2. Harding, Matthew & Hsiaw, Alice, 2014. "Goal setting and energy conservation," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PA), pages 209-227.
    3. Arthur T. Denzau & Douglass C. North, 1994. "Shared Mental Models: Ideologies and Institutions," Kyklos, Wiley Blackwell, vol. 47(1), pages 3-31, February.
    4. Shin Kinoshita, 2020. "Conjoint analysis of Japanese households’ energy-saving behavior after the earthquake: The role of the preferences for renewable energy," Energy & Environment, , vol. 31(4), pages 676-691, June.
    5. Kavousian, Amir & Rajagopal, Ram & Fischer, Martin, 2013. "Determinants of residential electricity consumption: Using smart meter data to examine the effect of climate, building characteristics, appliance stock, and occupants' behavior," Energy, Elsevier, vol. 55(C), pages 184-194.
    6. Matthew Harding & Alice Hsiaw, 2014. "Goal Setting and Energy Conservation," Working Papers 1403, College of the Holy Cross, Department of Economics, revised Aug 2014.
    7. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    8. Karthik Muralidharan & Paul Niehaus, 2017. "Experimentation at Scale," Journal of Economic Perspectives, American Economic Association, vol. 31(4), pages 103-124, Fall.
    9. Hailey Hayeon Joo & Jungmin Lee & Sangkon Park, 2018. "Every Drop Counts: A Water Conservation Experiment With Hotel Guests," Economic Inquiry, Western Economic Association International, vol. 56(3), pages 1788-1808, July.
    10. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    11. Paul J. Ferraro & Michael K. Price, 2013. "Using Nonpecuniary Strategies to Influence Behavior: Evidence from a Large-Scale Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 95(1), pages 64-73, March.
    12. Antonio Silva & Peter John, 2017. "Social norms don’t always work: An experiment to encourage more efficient fees collection for students," PLOS ONE, Public Library of Science, vol. 12(5), pages 1-9, May.
    13. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ahir, Rajesh K. & Chakraborty, Basab, 2021. "A meta-analytic approach for determining the success factors for energy conservation," Energy, Elsevier, vol. 230(C).
    2. Wang, Bo & Yang, Zihan & Le Hoa Pham, Thi & Deng, Nana & Du, Heran, 2023. "Can social impacts promote residents’ pro-environmental intentions and behaviour: Evidence from large-scale demand response experiment in China," Applied Energy, Elsevier, vol. 340(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Boun My, Kene & Ouvrard, Benjamin, 2019. "Nudge and tax in an environmental public goods experiment: Does environmental sensitivity matter?," Resource and Energy Economics, Elsevier, vol. 55(C), pages 24-48.
    2. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers tel-03450909, HAL.
    3. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers Main tel-03450909, HAL.
    4. Isler, Ozan & Gächter, Simon, 2022. "Conforming with peers in honesty and cooperation," Journal of Economic Behavior & Organization, Elsevier, vol. 195(C), pages 75-86.
    5. Andor, Mark A. & Fels, Katja M., 2018. "Behavioral Economics and Energy Conservation – A Systematic Review of Non-price Interventions and Their Causal Effects," Ecological Economics, Elsevier, vol. 148(C), pages 178-210.
    6. Datta,Saugato & Miranda Montero,Juan Jose & Zoratto,Laura De Castro & Calvo-Gonzalez,Oscar & Darlingm,Matthew & Lorenzana,Karina Josephine Orduna, 2015. "A behavioral approach to water conservation: evidence from Costa Rica," Policy Research Working Paper Series 7283, The World Bank.
    7. Wichman, Casey J., 2017. "Information provision and consumer behavior: A natural experiment in billing frequency," Journal of Public Economics, Elsevier, vol. 152(C), pages 13-33.
    8. Penelope Buckley & Daniel Llerena, 2022. "Nudges and peak pricing: A common pool resource energy conservation experiment," Post-Print hal-03765755, HAL.
    9. Andor, Mark A. & Gerster, Andreas & Peters, Jörg & Schmidt, Christoph M., 2020. "Social Norms and Energy Conservation Beyond the US," Journal of Environmental Economics and Management, Elsevier, vol. 103(C).
    10. Fanghella, Valeria & Ploner, Matteo & Tavoni, Massimo, 2021. "Energy saving in a simulated environment: An online experiment of the interplay between nudges and financial incentives," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).
    11. Jakob Enlund & David Andersson & Fredrik Carlsson, 2023. "Individual Carbon Footprint Reduction: Evidence from Pro-environmental Users of a Carbon Calculator," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 86(3), pages 433-467, November.
    12. Leonhard K. Lades & Ewa Zawojska & Robert J. Johnston & Nick Hanley & Liam Delaney & Mikołaj Czajkowski, 2022. "Anomalies or Expected Behaviors? Understanding Stated Preferences and Welfare Implications in Light of Contemporary Behavioral Theory," Working Papers 2022-20, Faculty of Economic Sciences, University of Warsaw.
    13. Stojanovski, Ognen & Leslie, Gordon W. & Wolak, Frank A. & Huerta Wong, Juan Enrique & Thurber, Mark C., 2020. "Increasing the energy cognizance of electricity consumers in Mexico: Results from a field experiment," Journal of Environmental Economics and Management, Elsevier, vol. 102(C).
    14. Cardella, Eric & Ewing, Brad & Williams, Ryan Blake, 2018. "Green is Good – The Impact of Information Nudges on the Adoption of Voluntary Green Power Plans," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266583, Southern Agricultural Economics Association.
    15. Buckley, Penelope & Llerena, Daniel, 2022. "Nudges and peak pricing: A common pool resource energy conservation experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 101(C).
    16. Chatzigeorgiou, I.M. & Andreou, G.T., 2021. "A systematic review on feedback research for residential energy behavior change through mobile and web interfaces," Renewable and Sustainable Energy Reviews, Elsevier, vol. 135(C).
    17. Katherine L. Dickinson & Hannah Brenkert-Smith & Greg Madonia & Nicholas E. Flores, 2020. "Risk interdependency, social norms, and wildfire mitigation: a choice experiment," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(1), pages 1327-1354, August.
    18. Denis Hilton & Nicolas Treich & Gaetan Lazzara & Philippe Tendil, 2018. "Designing effective nudges that satisfy ethical constraints: the case of environmentally responsible behaviour," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 17(1), pages 27-38, November.
    19. Matilde Giaccherini & David H. Herberich & David Jimenez-Gomez & John A. List & Giovanni Ponti & Michael K. Price, 2019. "The Behavioralist Goes Door-To-Door: Understanding Household Technological Diffusion Using a Theory-Driven Natural Field Experiment," NBER Working Papers 26173, National Bureau of Economic Research, Inc.
    20. Bhanot, Syon P., 2017. "Rank and response: A field experiment on peer information and water use behavior," Journal of Economic Psychology, Elsevier, vol. 62(C), pages 155-172.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:energy:v:225:y:2021:i:c:s0360544221005417. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/energy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.