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Preference conformism: An experiment

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  • Fatas, Enrique
  • Hargreaves Heap, Shaun P.
  • Rojo Arjona, David

Abstract

This paper reports on an experiment designed to test whether people's preferences change to become more alike. Such preference conformism would be worrying for an economics that takes individual preferences as given (‘de gustibus es non disputandum’). So the test is important. But it is also difficult. People can behave alike for many reasons and the key to the design of our test, therefore, is the control of the other possible reasons for observing apparent peer effects. We find evidence of preference conformism in the aggregate and at the individual level (where there is heterogeneity). It appears also to be more consistent with Festinger's epistemic account of why it might occur than that of Social Identity Theory.

Suggested Citation

  • Fatas, Enrique & Hargreaves Heap, Shaun P. & Rojo Arjona, David, 2018. "Preference conformism: An experiment," European Economic Review, Elsevier, vol. 105(C), pages 71-82.
    • Handle: RePEc:eee:eecrev:v:105:y:2018:i:c:p:71-82
    DOI: 10.1016/j.euroecorev.2018.02.009
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    3. Lara Ezquerra & Joaquin Gomez-Minambres & Natalia Jiminez & Praveen Kujal, 2021. "Making it public: The effect of (private and public) wage proposals on efficiency and income distribution," Working Papers 21-12, Chapman University, Economic Science Institute.
    4. Rockenbach, Bettina & Tonke, Sebastian & Weiss, Arne R., 2021. "Self-serving behavior of the rich causes contagion effects among the poor," Journal of Economic Behavior & Organization, Elsevier, vol. 183(C), pages 289-300.
    5. Fabian Dvorak & Urs Fischbacher & Katrin Schmelz, 2020. "Incentives for Conformity and Anticonformity," TWI Research Paper Series 122, Thurgauer Wirtschaftsinstitut, Universität Konstanz.
    6. Shoji, Masahiro, 2020. "Guilt and Antisocial Conformism: Experimental Evidence from Bangladesh," MPRA Paper 100735, University Library of Munich, Germany.
    7. Dimant, Eugen, 2019. "Contagion of pro- and anti-social behavior among peers and the role of social proximity," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 66-88.
    8. Isler, Ozan & Gächter, Simon, 2022. "Conforming with peers in honesty and cooperation," Journal of Economic Behavior & Organization, Elsevier, vol. 195(C), pages 75-86.
    9. Yonas Alem & Martin G. Kocher & Simon Schürz & Fredrik Carlsson & Mikael Lindahl, 2023. "Distributional preferences in adolescent peer networks," Experimental Economics, Springer;Economic Science Association, vol. 26(1), pages 223-248, March.
    10. Heap, Shaun P. Hargreaves & Matakos, Konstantinos & Weber, Nina Sophie, 2020. "Non-selfish behaviour: Are social preferences or social norms revealed in distribution decisions?," SocArXiv g4c2m, Center for Open Science.
    11. Camera, Gabriele & Hohl, Lukas, 2021. "Group-identity and long-run cooperation: an experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 903-915.
    12. Florian H. Schneider, 2020. "Signaling ideology through consumption," ECON - Working Papers 367, Department of Economics - University of Zurich, revised Jul 2022.
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    More about this item

    Keywords

    Conformism; Endogenous preferences;

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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