The effects of information about health hazards in food on consumers' choice process
AbstractThis study examines the effects of context (health hazard), direction (positive versus negative) and intensity of information about health hazards on consumers' choice processes. We propose that choice of frequently purchased food commodities, ceteris paribus, is based on a single dimension--taste. We develop a set of hypotheses regarding the type of choice process to be employed in various information types and empirically test them in a field experiment design. Our results indicate that a single-dimension choice process is employed under a nonsevere message and a multidimensional process under high-intensity negative information.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Econometrics.
Volume (Year): 162 (2011)
Issue (Month): 1 (May)
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Web page: http://www.elsevier.com/locate/jeconom
D81-Criterion for decision making under uncertainty Negative information Choice process Health hazards;
Find related papers by JEL classification:
- D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
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- Neg - Economic History - - - - -
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- Cho - Mathematical and Quantitative Methods - - - - -
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- Hea - Public Economics - - - - -
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