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The impact of offering two versus three alternatives in choice modelling experiments

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  • Rolfe, John
  • Bennett, Jeff

Abstract

Researchers designing choice modelling experiments have some latitude over the number of choice alternatives that can be offered in each choice set. There is some evidence that design dimensions, including the number of alternatives available in each choice set, can influence model outcomes. A key issue is whether referendum formats with binary options are preferable to choice sets with multiple alternatives. A choice modelling experiment was performed where questionnaires delivered to two split samples differed only according to whether two or three alternatives were offered to respondents in each choice set. The results indicate that more robust models could be constructed from the three-alternative split compared to the two-alternative split. One reason for the difference is that respondents tended to display serial non-participation in the two-alternative format, choosing an alternative consistently without regard for changes in the attributes. For practitioners of the CM technique, the results suggest that it may be preferable to offer more than two alternatives in a choice set that includes a status quo option.

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Bibliographic Info

Article provided by Elsevier in its journal Ecological Economics.

Volume (Year): 68 (2009)
Issue (Month): 4 (February)
Pages: 1140-1148

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Handle: RePEc:eee:ecolec:v:68:y:2009:i:4:p:1140-1148

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Web page: http://www.elsevier.com/locate/ecolecon

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Keywords: Choice modelling Choice alternatives Serial non-participation Design dimensions;

References

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Citations

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Cited by:
  1. Elizabeth Kinter & Thomas Prior & Christopher Carswell & John Bridges, 2012. "A Comparison of Two Experimental Design Approaches in Applying Conjoint Analysis in Patient-Centered Outcomes Research," The Patient: Patient-Centered Outcomes Research, Springer, vol. 5(4), pages 279-294, December.
  2. Rolfe, John & Brouwer, Roy, 2011. "Testing for value stability with a meta-analysis of choice experiments: River health in Australia," Research Reports 107744, Australian National University, Environmental Economics Research Hub.
  3. Windle, Jill & Rolfe, John, 2013. "The limitations of applying benefit transfer to assess the value of ecosystem services in a “generic” peri-urban, coastal town in Australia," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152183, Australian Agricultural and Resource Economics Society.
  4. Marit E. Kragt & Jeff Bennett, 2008. "Developing a Questionnaire for Valuing Changes in Natural Resource Management in the George Catchment, Tasmania," Environmental Economics Research Hub Research Reports 0808, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
  5. Julia Martin-Ortega & Giacomo Giannoccaro & Julio Berbel, 2011. "Environmental and Resource Costs Under Water Scarcity Conditions: An Estimation in the Context of the European Water Framework Directive," Water Resources Management, Springer, vol. 25(6), pages 1615-1633, April.
  6. Windle, Jill & Rolfe, John, 2014. "Valuation framing and attribute scope variation in a choice experiment to asses the impacts of changing land use from agriculture to mining," 2014 Conference (58th), February 4-7, 2014, Port Maquarie, Australia 165888, Australian Agricultural and Resource Economics Society.
  7. Greiner, Romy & Ballweg, Julie, 2013. "Estimating the supply of on-farm biodiversity conservation services by north Australian pastoralists: design of a choice experiment," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152153, Australian Agricultural and Resource Economics Society.
  8. John Rolfe & Roy Brouwer, 2011. "Testing for value stability with a meta-analysis of choice experiments: River health in Australia," Environmental Economics Research Hub Research Reports 1095, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
  9. John Rolfe & Jill Windle, 2012. "Distance Decay Functions for Iconic Assets: Assessing National Values to Protect the Health of the Great Barrier Reef in Australia," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 53(3), pages 347-365, November.
  10. Greiner, Romy & Bliemer, Michiel & Ballweg, Julie, 2014. "Design considerations of a choice experiment to estimate likely participation by north Australian pastoralists in contractual biodiversity conservation," Journal of choice modelling, Elsevier, vol. 10(C), pages 34-45.
  11. Greiner, Romy, 2014. "Willingness of north Australian pastoralists and graziers to participate in contractual biodiversity conservation," 2014 Conference (58th), February 4-7, 2014, Port Maquarie, Australia 165839, Australian Agricultural and Resource Economics Society.
  12. Thor-Erik Hanssen, 2012. "The influence of interview location on the value of travel time savings," Transportation, Springer, vol. 39(6), pages 1133-1145, November.
  13. Catalina M. Torres Figuerola & Antoni Riera Font, 2009. "Defining environmental attributes as external costs in choice experiments: A discussion," CRE Working Papers (Documents de treball del CRE) 2009/1, Centre de Recerca Econòmica (UIB ·"Sa Nostra").
  14. Windle, Jill & Rolfe, John & Brouwer, Roy, 2009. "Public values for improved water security for domestic and environmental use," 2009 Conference (53rd), February 11-13, 2009, Cairns, Australia 47627, Australian Agricultural and Resource Economics Society.

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