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Information asymmetry and co-creation in health care services

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  • Barile, Sergio
  • Saviano, Marialuisa
  • Polese, Francesco

Abstract

With the aim of addressing a gap in service research on co-creation in health care, this study discusses the problem of information asymmetry in the service provider–user relationship by adopting the Viable Systems Approach. We develop a three-step interpretative framework to support the understanding of the health service relationship by going beyond the traditional information asymmetry view towards a framework capable of examining the human side of service interaction. Using the case of the Italian Health System, we discuss whether and how the problem of information asymmetry affects the health care provider–user co-creation relationship. Our findings open up a wider view of information asymmetry, suggesting a shift in focus from information sharing to interpretation schemes sharing, all the way up to values sharing, offering new insights for co-creation in health care.

Suggested Citation

  • Barile, Sergio & Saviano, Marialuisa & Polese, Francesco, 2014. "Information asymmetry and co-creation in health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 205-217.
    • Handle: RePEc:eee:aumajo:v:22:y:2014:i:3:p:205-217
    DOI: 10.1016/j.ausmj.2014.08.008
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    2. Giuseppe Russo & Andrea Moretta Tartaglione & Ylenia Cavacece, 2019. "Empowering Patients to Co-Create a Sustainable Healthcare Value," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    3. Vincenzo Formisano & Francesco Caputo & Raffaele D?amore, 2015. "Tratti evolutivi della societ? della conoscenza: il contributo degli studi sulle reti nella prospettiva sistemica," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2015(2), pages 73-94.
    4. Vrabková Iveta & Ertingerová Izabela & Vavrek Roman, 2019. "Information gaps in the market for social services: retirement homes in the Czech Republic," Review of Economic Perspectives, Sciendo, vol. 19(3), pages 175-191, September.
    5. Primiano Nauta & Biagio Merola & Francesco Caputo & Federica Evangelista, 2018. "Reflections on the Role of University to Face the Challenges of Knowledge Society for the Local Economic Development," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 180-198, March.
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    7. Francesco Caputo & Manlio Del Giudice & Federica Evangelista & Giuseppe Russo, 2016. "Corporate disclosure and intellectual capital: the light side of information asymmetry," International Journal of Managerial and Financial Accounting, Inderscience Enterprises Ltd, vol. 8(1), pages 75-96.
    8. Iván Major, 2019. "Two-Sided Information Asymmetry in the Healthcare Industry," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 25(2), pages 177-193, May.
    9. Le Nguyen Hau & Pham Ngoc Tram Anh & Pham Ngoc Thuy, 2017. "The effects of interaction behaviors of service frontliners on customer participation in the value co-creation: a study of health care service," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 253-277, June.
    10. Francesco Polese & Luca Carrubbo & Francesco Caputo & Debora Sarno, 2018. "Managing Healthcare Service Ecosystems: Abstracting a Sustainability-Based View from Hospitalization at Home (HaH) Practices," Sustainability, MDPI, vol. 10(11), pages 1-15, October.
    11. Yang Chi & Congcong Yu & Xiaohui Qi & Hao Xu, 2018. "Knowledge Management in Healthcare Sustainability: A Smart Healthy Diet Assistant in Traditional Chinese Medicine Culture," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
    12. Antonio Botti & Mara Grimaldi & Aurelio Tommasetti & Orlando Troisi & Massimiliano Vesci, 2017. "Modeling and Measuring the Consumer Activities Associated with Value Cocreation: An Exploratory Test in the Context of Education," Service Science, INFORMS, vol. 9(1), pages 63-73, March.
    13. Donglei Song & Yu Xia & Rusi Wang & Hao Xu, 2018. "Using Traditional Chinese Medicine Ideas as a Mechanism to Engage People in Health Awareness," Sustainability, MDPI, vol. 10(8), pages 1-12, August.
    14. Marialuisa Saviano & Clara Bassano & Paolo Piciocchi & Primiano Di Nauta & Mattia Lettieri, 2018. "Monitoring Viability and Sustainability in Healthcare Organizations," Sustainability, MDPI, vol. 10(10), pages 1-23, October.
    15. Marisa Faggini & Silvia Cosimato & Francesco David Nota & Giancarlo Nota, 2018. "Pursuing Sustainability for Healthcare through Digital Platforms," Sustainability, MDPI, vol. 11(1), pages 1-15, December.
    16. Le Nguyen Hau, 2019. "The role of customer operant resources in health care value creation," Service Business, Springer;Pan-Pacific Business Association, vol. 13(3), pages 457-478, September.
    17. Jim Broch Skarli, 2021. "Creating or Destructing Value in Use? Handling Cognitive Impairments in Co-Creation with Serious and Chronically Ill Users," Administrative Sciences, MDPI, vol. 11(1), pages 1-17, February.
    18. Agnieszka Bem & Rafał Siedlecki & Paweł Prędkiewicz & Patrizia Gazzola & Bożena Ryszawska & Paulina Ucieklak-Jeż, 2019. "Hospitals’ Financial Health in Rural and Urban Areas in Poland: Does It Ensure Sustainability?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.

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