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Health marketing: Toward an integrative perspective

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  • Crié, Dominique
  • Chebat, Jean-Charles

Abstract

This paper pinpoints what health marketing exactly covers and to places this nascent field in an integrated perspective. The ongoing evolution of medicine, technologies, health systems and role of various actors leads to a new grid of lecture of the domain. Marketing has been discarded of health since a long time but now becomes one of its best supports. Five original contributions about this field are then introduced.

Suggested Citation

  • Crié, Dominique & Chebat, Jean-Charles, 2013. "Health marketing: Toward an integrative perspective," Journal of Business Research, Elsevier, vol. 66(1), pages 123-126.
  • Handle: RePEc:eee:jbrese:v:66:y:2013:i:1:p:123-126
    DOI: 10.1016/j.jbusres.2012.09.002
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    Cited by:

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    2. Russo, Ivan & Confente, Ilenia & Gligor, David M. & Autry, Chad W., 2016. "To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?," Journal of Business Research, Elsevier, vol. 69(2), pages 888-896.
    3. Valtteri Kaartemo & Helena Känsäkoski, 2018. "Information and Knowledge Processes in Health Care Value Co-Creation and Co-Destruction," SAGE Open, , vol. 8(4), pages 21582440188, December.
    4. Sarah Lord Ferguson & Pierre Berthon, 2022. "A renewable resource model of health decision-making: insights to improve health marketing," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 71-84, June.
    5. Krisjanous, Jayne & Maude, Robyn, 2014. "Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model," Australasian marketing journal, Elsevier, vol. 22(3), pages 230-237.
    6. Bénédicte Bourcier-Béquaert & Loréa Baïada-Hirèche & Anne Sachet-Milliat, 2022. "Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance," Journal of Business Ethics, Springer, vol. 175(3), pages 555-581, January.
    7. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    8. YongKoo Noh & Kyongmin Lee & Chul-Ho Bum, 2018. "The Relationship between Soccer Club Coaches’ Decision-Making Style, Basic Psychological Needs, and Intention to Continue to Exercise: Based on Amateur Male Soccer Club Members in Korea," Social Sciences, MDPI, vol. 7(10), pages 1-13, October.
    9. Carli Lorenzini, Giana & Mostaghel, Rana & Hellström, Daniel, 2018. "Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study," Journal of Business Research, Elsevier, vol. 88(C), pages 363-370.
    10. Barile, Sergio & Saviano, Marialuisa & Polese, Francesco, 2014. "Information asymmetry and co-creation in health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 205-217.
    11. Fletcher-Brown, Judith & Pereira, Vijay & Nyadzayo, Munyaradzi W., 2018. "Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness," Journal of Business Research, Elsevier, vol. 86(C), pages 416-434.

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