The group size and loyalty of football fans: a two-stage estimation procedure to compare customer potentials across teams
AbstractThis paper presents estimation results on the size and loyalty of sport teamsÃ sup- porter groups in professional German football. Based on a novel two-stage estimation procedure, we find clear evidence for heterogeneity across teams. In a first stage, a random utility model for a representative consumer is modeled and fitted to more than 1,700 matches over the seasons 1996 - 2001. In a second-step, attendance prob- abilities are predicted for the seasons 2002 - 2003 to estimate group sizes. A teamÃs group size is positively correlated with its memberships (rho =0.61, p
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Bibliographic InfoArticle provided by Royal Statistical Society in its journal Journal of the Royal Statistical Society: Series A (Statistics in Society).
Volume (Year): 176 (2013)
Issue (Month): 2 (02)
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- Leif Brandes & Egon Franck & Philipp Theiler, 2010. "The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams," Working Papers 0126, University of Zurich, Institute for Strategy and Business Economics (ISU), revised 2011.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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