Estimating Coke's and Pepsi's Price and Advertising Strategies

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Estimating Coke's and Pepsi's Price and Advertising Strategies

Author Info

Golan, Amos
Karp, Larry S
Perloff, Jeffrey M

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Abstract

A Semiparametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.

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Publisher Info
Article provided by American Statistical Association in its journal Journal of Business and Economic Statistics.

Volume (Year): 18 (2000)
Issue (Month): 4 (October)
Pages: 398-409
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Handle: RePEc:bes:jnlbes:v:18:y:2000:i:4:p:398-409

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Paper
- Amos Golan & Larry Karp & Jeffrey Perloff, 1998. "Estimating Coke and Pepsi's Price and Advertising Strategies," Competition Policy Center, Working Paper Series CPC99-004, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley. [Downloadable!]

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

Wang, Shinn-Shyr & Stiegert, Kyle W. & Dhar, Tirtha, 2005. "Strategic Pricing Behavior under Asset Value Maximization," 2005 Annual meeting, July 24-27, Providence, RI 19198, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
Wang, Shinn-Shyr & Stiegert, Kyle W. & Dhar, Tirtha P., 2006. "Strategic Pricing Behavior under Asset Value Maximization," Staff Paper Series 495, University of Wisconsin, Agricultural and Applied Economics. [Downloadable!]
Dhar, Tirtha P. & Chavas, Jean-Paul & Cotterill, Ronald W. & Gould, Brian W., 2002. "An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc," Research Reports 25231, University of Connecticut, Food Marketing Policy Center. [Downloadable!]

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This page was last updated on 2009-11-22.

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