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The Role of Trust in European Food Chains: Theory and Empirical Findings


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  • Fritz, Melanie
  • Fischer, Christian
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    In Europe, consumer trust in food has become one of the most important factors for the stability of the food sector. An essential prerequisite for the ability to communicate the trustworthiness of food to consumers (B2C) is the creation, maintenance, and communication of trust between companies across the entire food value chain (B2B). For the management and preservation of trust in food chains it is important to know whether differences occur across European countries or whether distinct product chains show variations regarding trust. Based on a survey in five European countries with 747 respondents, this paper assesses the current level of trust between companies together with its influencing structural factors in European food chains and determines criteria allowing the active management of the level of trust in business relations in food chains by estimating a structural equation model.

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    Bibliographic Info

    Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

    Volume (Year): 10 (2007)
    Issue (Month): 02 ()

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    Handle: RePEc:ags:ifaamr:8185

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    Keywords: trust; levels of trust; determinants to trust; food chain management; trust management; Agribusiness; Food Consumption/Nutrition/Food Safety;


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    1. Hanf, C.-Hennig & Patelli, P. & Saggau, Volker, 2005. "Food Risk Communication and Consumers' Trust in the Food Supply Chain," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24502, European Association of Agricultural Economists.
    2. Hausen, Tobias & Fritz, Melanie & Schiefer, Gerhard, 2006. "Potential of electronic trading in complex supply chains: An experimental study," International Journal of Production Economics, Elsevier, vol. 104(2), pages 580-597, December.
    3. Unnevehr, Laurian J., 2006. "Food Safety as a Global Public Good: Is There Underinvestment?," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25733, International Association of Agricultural Economists.
    4. Sodano, Valeria & Verneau, Fabio, 2006. "Social Capital and the Food System: Some Evidences from Empirical Research," 99th Seminar, February 8-10, 2006, Bonn, Germany 7764, European Association of Agricultural Economists.
    5. Steve McCorriston, 2002. "Why should imperfect competition matter to agricultural economists?," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 29(3), pages 349-371, July.
    6. Hornibrook, Susan A. & Fearne, Andrew, 2003. "Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 6(03).
    7. Wim Verbeke, 2005. "Agriculture and the food industry in the information age," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 347-368, September.
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    Cited by:
    1. Arens, Ludwig & Plumeyer, Cord-Herwig & Theuvsen, Ludwig, 2012. "Determinants of the Use of Information: An Empirical Study of German Pig Farmers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 15(1).
    2. Carol Richards & Hilde Bjørkhaug & Geoffrey Lawrence & Emmy Hickman, 2013. "Retailer-driven agricultural restructuring—Australia, the UK and Norway in comparison," Agriculture and Human Values, Springer, vol. 30(2), pages 235-245, June.
    3. Heyder, Matthias & Theuvsen, Ludwig & Hollmann-Hespos, Thorsten, 2012. "Investments in tracking and tracing systems in the food industry: A PLS analysis," Food Policy, Elsevier, vol. 37(1), pages 102-113.
    4. Heyder, Matthias & Theuvsen, Ludwig, 2008. "Legitimating Business Activities Using Corporate Social Responsibility: Is there a Need for CSR in Agribusiness?," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49851, European Association of Agricultural Economists.
    5. Meyer, Samantha B. & Coveney, John & Henderson, Julie & Ward, Paul R. & Taylor, Anne W., 2012. "Reconnecting Australian consumers and producers: Identifying problems of distrust," Food Policy, Elsevier, vol. 37(6), pages 634-640.
    6. Axalan, Jerick T. & Murray-Prior, Roy B. & Concepcion, Sylvia B. & Lamban, Ruby Jane G. & Real, Rodel R. & Montiflor, Marilou O. & Batt, Peter J. & Rola-Rubzen, Maria Fay & Bacus, Recarte H. & Israel,, 2012. "Relationships with market intermediaries: the case of vegetable cluster marketing in Southern Philippines," 2012 Conference (56th), February 7-10, 2012, Freemantle, Australia 124222, Australian Agricultural and Resource Economics Society.


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