Farmer-buyer relationships in China: the effects of contracts, trust and market environment
AbstractPurpose – The purpose of this paper is first, to develop constructs to measure three important concepts in the supply chain literature: contracts, trust and market environment, in the Chinese context and to further investigate the relationships amongst these three concepts based on the formulated hypothesis. Design/methodology/approach – The research methodology has strictly followed the recommended scale development procedures, which include specifying each constructs, item generation, data collection, reliability and validity test, and finally test hypothesis. The primary data were collected in October 2008 in Hubei Province, China. Both exploratory factor analysis and confirmatory factor analysis are applied to assess the reliability and validity of the three constructs. Findings – In total, 22 items were retained to measure six dimensions for the three core concepts: contract (marketing and production), trust (reliability and benevolence), and market environments (diversity and volatility). Second, the finding supported this argument that contracts and trust functions as complements. Furthermore, a positive relationship between environmental uncertainty and the use of contractual governance was found. Research limitations/implications – The measurement model for environmental volatility is less satisfied. More research should be carried out on the measurement of market environment in the future. Originality/value – This paper identifies and validates key constructs underlying supply chain management research: contract, trust and market environment, in a Chinese context. These measurable concepts could be applied in similar settings to further investigate small-scale farmer's position along the supply chain.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Emerald Group Publishing in its journal China Agricultural Economic Review.
Volume (Year): 3 (2011)
Issue (Month): 1 (January)
Contact details of provider:
Web page: http://www.emeraldinsight.com
Postal: Emerald Group Publishing, Howard House, Wagon Lane, Bingley, BD16 1WA, UK
Find related papers by JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- D03 - Microeconomics - - General - - - Behavioral Microeconomics; Underlying Principles
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Segars, A. H., 1997. "Assessing the unidimensionality of measurement: a paradigm and illustration within the context of information systems research," Omega, Elsevier, vol. 25(1), pages 107-121, February.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Virginia Chapman).
If references are entirely missing, you can add them using this form.