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Toward An Understanding Of Consumers' Perceptions Of Food Labels

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  • Nayga, Rodolfo M., Jr.

Abstract

This study examines the factors that influence consumers' perceptions or beliefs about food labels. The results indicate that health and diet related attitudes, special diet status, perceived importance of product attributes like nutrition and ease of preparation, race, gender, income, and body mass index are important factors affecting consumers' perceptions and beliefs about label use. Understanding the type of consumers who have these perceptions and beliefs as well as the factors that influence these beliefs and perceptions is crucial for designing effective marketing and nutrition education campaigns.

Suggested Citation

  • Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(1), pages 1-17.
    • Handle: RePEc:ags:ifaamr:34349
    DOI: 10.22004/ag.econ.34349
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    References listed on IDEAS

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    Cited by:

    1. Drichoutis, Andreas C. & Lazaridis, Panagiotis & Nayga, Rodolfo M., Jr., 2006. "Nutritional food label use: A theoretical and empirical perspective," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10033, European Association of Agricultural Economists.
    2. Larceneux, Fabrice & Carpenter, Marie, 2008. "Third party labeling and the consumer decision process," HEC Research Papers Series 891, HEC Paris.
    3. Nguyen Minh Ha & Nguyen Thi Dung, 2017. "To Study Consumers’ Use of Information on Food Labels in Vietnam," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 175-182.
    4. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
    5. Gregory, Christian & Rahkovsky, Ilya & Anekwe, Tobenna D., 2014. "Consumers’ Use of Nutrition Information When Eating Out," Economic Information Bulletin 174796, United States Department of Agriculture, Economic Research Service.
    6. Andreas Drichoutis & Panagiotis Lazaridis & Rodolfo Nayga & Maria Kapsokefalou & George Chryssochoidis, 2008. "A theoretical and empirical investigation of nutritional label use," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 9(3), pages 293-304, August.
    7. repec:dau:papers:123456789/12755 is not listed on IDEAS
    8. Bonanno, Alessandro & Bimbo, Francesco & Cleary, Rebecca & Castellari, Elena, 2018. "Food labels and adult BMI in Italy – An unconditional quantile regression approach," Food Policy, Elsevier, vol. 74(C), pages 199-211.
    9. Annunziata, Azzurra & Vecchio, Riccardo, 2012. "Factors affecting use and understanding of nutrition information on food labels: evidences from customers," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 13(2), pages 1-14.
    10. van de Velde, Liesbeth & D'Hooghe, Katrien & Kuhne, Bianka & Verbeke, Wim, 2005. "Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24748, European Association of Agricultural Economists.
    11. Chaverest, E'licia L. & Wheelock, Gerald & Chembezi, Duncan M. & Kebede, Ellene, 2004. "An Analysis Of Producers' Opinions On Mandatory Labeling Of Gm Products," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34624, Southern Agricultural Economics Association.
    12. Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga Jr, 2009. "On Consumers' Valuation Of Nutrition Information," Bulletin of Economic Research, Wiley Blackwell, vol. 61(3), pages 223-247, July.

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