Toward An Understanding Of Consumers' Perceptions Of Food Labels
AbstractThis study examines the factors that influence consumersÂ’ perceptions or beliefs about food labels. The results indicate that health and diet related attitudes, special diet status, perceived importance of product attributes like nutrition and ease of preparation, race, gender, income, and body mass index are important factors affecting consumersÂ’ perceptions and beliefs about label use. Understanding the type of consumers who have these perceptions and beliefs as well as the factors that influence these beliefs and perceptions is crucial for designing effective marketing and nutrition education campaigns.
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Bibliographic InfoArticle provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.
Volume (Year): 02 (1999)
Issue (Month): 01 ()
Food Consumption/Nutrition/Food Safety;
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