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To Study Consumers’ Use of Information on Food Labels in Vietnam

Author

Listed:
  • Nguyen Minh Ha

    (Graduate School, Ho Chi Minh City Open University, Vietnam,)

  • Nguyen Thi Dung

    (Graduate School, Ho Chi Minh City Open University, Vietnam.)

Abstract

The information on food labels is an important source to guide consumers in making choices of food. The objective of this study is to analyze factors affecting consumers’ awareness of food labeling information. The survey was conducted among 375 people with age of above 18-year-old in Vietnam. Using the method of descriptive statistical analysis, testing the reliability of scale (Cronbach’s alpha), exploratory factor analysis, and multivariate regression analysis, the results showed that there are 04 factors affecting consumers’ intention of using the information on food labels: Attitudes toward information on food labels, effect of society, perceived behavioral control, and concern about diet-health. In addition, the customers’ intention of using the information on food labels has a positive impact on their use behavior of information on food labels.

Suggested Citation

  • Nguyen Minh Ha & Nguyen Thi Dung, 2017. "To Study Consumers’ Use of Information on Food Labels in Vietnam," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 175-182.
    • Handle: RePEc:eco:journ3:2017-01-24
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Food Labels; Intention; Behavior; Using Information on Food Labels;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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