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Food involvement and food purchasing behaviour

Author

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  • Drichoutis, Andreas C.
  • Lazaridis, Panagiotis
  • Nayga, Rodolfo M., Jr.

Abstract

This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not involved with food. Building on the literature a conceptual model is developed and empirically tested using survey data collected from supermarkets in Athens. Data were analyzed using probit and ordered probit analysis and marginal effects were calculated which show how much the level of involvement or importance is affected when a variable is changed. Results show that younger consumers, those with higher education and income that engage in nutritional label use behaviour and do not prepare food for their household are more likely to have low involvement with food. Less distinctive characteristics are apparent for the highly involved consumers. Different consumer profiles are also associated with different aspects of food involvement based on importance attached to price, ease of preparation, nutrition, taste, and brand name.

Suggested Citation

  • Drichoutis, Andreas C. & Lazaridis, Panagiotis & Nayga, Rodolfo M., Jr., 2006. "Food involvement and food purchasing behaviour," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10048, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae98:10048
    DOI: 10.22004/ag.econ.10048
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    References listed on IDEAS

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    Cited by:

    1. Xie, Yi & Grebitus, Carola & Davis, George C., 2015. "Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205683, Agricultural and Applied Economics Association.
    2. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.

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