Third party labeling and the consumer decision process

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Third party labeling and the consumer decision process

Author Info

Larceneux, Fabrice ()
Carpenter, Marie

Abstract

The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

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Publisher Info
Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 891.

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Length: 28 pages
Date of creation: 01 Sep 2008
Date of revision:
Handle: RePEc:ebg:heccah:0891

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Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
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Find related papers by JEL classification:
D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

This paper has been announced in the following NEP Reports:

NEP-AGR-2008-12-07 (Agricultural Economics)
NEP-ALL-2008-12-07 (All new papers)
NEP-MKT-2008-12-07 (Marketing)

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 21(2), pages 354-65, September.
Simmons, Carolyn J & Lynch, John G, Jr, 1991. " Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 17(4), pages 477-91, March.
Gilles Grolleau & Sandoss BenAbid, 2001. "Fair trading in markets for credence goods," Intereconomics: Review of European Economic Policy, Springer, vol. 36(4), pages 208-214, July. [Downloadable!] (restricted)
Kardes, Frank R, 1988. " Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 15(2), pages 225-33, September.
S. Salman Hussain, 2000. "Green Consumerism and Ecolabelling: A Strategic Behavioural Model," Journal of Agricultural Economics, Blackwell Publishing, vol. 51(1), pages 77-89. [Downloadable!] (restricted)

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