Third party labeling and the consumer decision process
AbstractThe objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.
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Bibliographic InfoPaper provided by HEC Paris in its series Les Cahiers de Recherche with number 891.
Length: 28 pages
Date of creation: 01 Sep 2008
Date of revision:
Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process;
Find related papers by JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
This paper has been announced in the following NEP Reports:
- NEP-AGR-2008-12-07 (Agricultural Economics)
- NEP-ALL-2008-12-07 (All new papers)
- NEP-MKT-2008-12-07 (Marketing)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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- S. Salman Hussain, 2000. "Green Consumerism and Ecolabelling: A Strategic Behavioural Model," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 77-89.
- Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 2(01).
- Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 354-65, September.
- Kardes, Frank R, 1988. " Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 225-33, September.
- Gilles Grolleau & Sandoss BenAbid, 2001. "Fair trading in markets for credence goods," Intereconomics: Review of European Economic Policy, Springer, vol. 36(4), pages 208-214, July.
- Simmons, Carolyn J & Lynch, John G, Jr, 1991. " Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 477-91, March.
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