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Third party labeling and the consumer decision process

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  • Larceneux, Fabrice

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  • Carpenter, Marie
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    Abstract

    The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

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    Bibliographic Info

    Paper provided by HEC Paris in its series Les Cahiers de Recherche with number 891.

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    Length: 28 pages
    Date of creation: 01 Sep 2008
    Date of revision:
    Handle: RePEc:ebg:heccah:0891

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    Postal: HEC Paris, 78351 Jouy-en-Josas cedex, France
    Web page: http://www.hec.fr/
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    Related research

    Keywords: Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process;

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    References

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    1. Ibanez, Lisette & Stenger, Anne, 2000. "Environment and Food Safety in Agriculture: Are Labels Efficient?," Australian Economic Papers, Wiley Blackwell, vol. 39(4), pages 452-64, December.
    2. S. Salman Hussain, 2000. "Green Consumerism and Ecolabelling: A Strategic Behavioural Model," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 77-89.
    3. Nayga, Rodolfo M., Jr., 1999. "Toward An Understanding Of Consumers' Perceptions Of Food Labels," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 2(01).
    4. Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 354-65, September.
    5. Kardes, Frank R, 1988. " Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 225-33, September.
    6. Gilles Grolleau & Sandoss BenAbid, 2001. "Fair trading in markets for credence goods," Intereconomics: Review of European Economic Policy, Springer, vol. 36(4), pages 208-214, July.
    7. Simmons, Carolyn J & Lynch, John G, Jr, 1991. " Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 477-91, March.
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