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Third party labeling and the consumer decision process

Author

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  • Larceneux, Fabrice
  • Carpenter, Marie

Abstract

The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Suggested Citation

  • Larceneux, Fabrice & Carpenter, Marie, 2008. "Third party labeling and the consumer decision process," HEC Research Papers Series 891, HEC Paris.
    • Handle: RePEc:ebg:heccah:0891
    as

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    File URL: http://www.hec.fr/hec/fr/professeurs_recherche/upload/cahiers/CR891Flarceneux.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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