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The Valuation Of Labelling Attributes In A Wine Market

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Author Info
Steiner, Bodo
Abstract

The values which market participants place on labelling information in the British wine retail market are investigated using a hedonic framework. The results suggest a near asymmetric evaluation of labelling attributes between wines from the 'New World' (Australia) and wines from the 'Old World' (France). The benefits of studying the valuation of attribute information within the hedonic framework are demonstrated in two steps. First, the revenue impact of shifts in attributes is examined at the retail level. Second, the welfare impact of changes in the attribute choice set facing consumers is considered.

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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2002 Annual meeting, July 28-31, Long Beach, CA with number 19718.

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Date of creation: 2002
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Handle: RePEc:ags:aaea02:19718

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Keywords: Marketing;

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

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    Other versions:
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Santos, J. Freitas & Ribeiro, J. Cadima, 2005. "Product Attribute Saliency and Region of Origin: Some Empirical Evidence from Portugal," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24667, European Association of Agricultural Economists. [Downloadable!]
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