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Zahlungsbereitschaften für Frischmilch aus der Region: Ergebnisse einer Kontingenten Bewertung und einer experimentellen Untersuchung

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Author Info

  • Schroeder, Carsten
  • Burchardi, Henrike
  • Thiele, Holger D.

Abstract

In this paper we present the results of a contingent valuation study and an experimental approach to estimating the willingness to pay for fresh milk produced in the consumer's own region. In contrast to the fictitious contingent valuation study, responses in the experimental investigation are connected with real demand decisions and real financial payoffs in an incentive-compatible way. The experimental setup allows to quantify the bias in stated willingness to pay that results from the contingent valuation’s hypothetical character. In essence, the data suggest that there exists a considerable demand for milk from the consumers` home region. Yet, significantly less demand is found in the experimental investigation. At the same time, subjects accept significantly higher mark-ups for regional provenance of ecologically produced milk compared to regional provenance of conventionally produced milk. However, the convex shape of aggregate demand indicates that there is a substantial demand for fresh milk of the consumers` home region only when mark-ups are fairly low.

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Bibliographic Info

Article provided by Humboldt-Universitaet zu Berlin, Department for Agricultural Economics in its journal German Journal of Agricultural Economics.

Volume (Year): 54 (2005)
Issue (Month): 5 ()
Pages:

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Handle: RePEc:ags:gjagec:97323

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Related research

Keywords: willingness-to-pay; contingent valuation; experiment; incentive compatibility; food of the own region; Demand and Price Analysis; Marketing;

References

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  1. Peter A. Diamond & Jerry A. Hausman, 1994. "Contingent Valuation: Is Some Number Better than No Number?," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 45-64, Fall.
  2. Robin Cubitt & Chris Starmer & Robert Sugden, 1998. "On the Validity of the Random Lottery Incentive System," Experimental Economics, Springer, vol. 1(2), pages 115-131, September.
  3. Bergstrom, Theodore & Blume, Lawrence & Varian, Hal, 1986. "On the private provision of public goods," Journal of Public Economics, Elsevier, vol. 29(1), pages 25-49, February.
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Cited by:
  1. Henseleit, Meike & Kubitzki, Sabine & Teuber, Ramona, 2007. "Determinants of Consumer Preferences for Regional Food," 105th Seminar, March 8-10, 2007, Bologna, Italy 7871, European Association of Agricultural Economists.
  2. Schleyer, Christian & Theesfeld, Insa & Hagedorn, Konrad & Aznar, Olivier & Callois, Jean-Marc & Verburg, Rene & Yelkouni, Martin & Olsson, Johanna Alkan, 2007. "Approach towards an operational tool to apply institutional analysis for the assessment of policy feasibility within SEAMLESS-IF," Reports 9295, SEAMLESS: System for Environmental and Agricultural Modelling, Linking European Science and Society.

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