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Wahrnehmung Und Präferenz Für Tierische Ökolebensmittel Produziert Mit Regionalen Futtermitteln

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  • Waegeli, Salome
  • Hamm, Ulrich
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    Abstract

    Die Nachfrage nach Öko-Lebensmitteln war in den letzten Jahren in Deutschland durch zwei parallele Entwicklungen gekennzeichnet: eine stark gestiegene Nachfrage nach Öko- Lebensmitteln aus tierischer Erzeugung und durch den zunehmenden Wunsch vieler Öko- Verbraucher nach Lebensmitteln aus der Region. Die deutschen Öko-Landwirte konnten zwar ihre tierische Erzeugung stark steigern, doch mussten hierfür zunehmend Futtermittel aus dem Ausland zugekauft werden. Ungeklärt ist bislang, ob die Konsumenten die zunehmenden Importe von Öko-Futtermitteln als Problem ansehen, das ihrem Wunsch nach einer stärkeren Regionalversorgung mit Öko-Lebensmitteln entgegensteht. Ziel der hier vorgestellten Studie war es, die Wahrnehmung und Bedeutung der Futtermittelherkunft beim Kauf von tierischen Öko-Lebensmitteln zu analysieren. Ein Discrete-Choice Experiment und eine computergestützte Befragung wurde mit 597 Öko-Konsumenten vor Einkaufsstätten durchgeführt und mithilfe eines multinomialen Logitmodells ausgewertet. Demnach bevorzugen Öko-Konsumenten eine regionale Futtermittelherkunft gegenüber einer deutschen oder nicht gekennzeichneten Futtermittelherkunft. Die Bereitstellung von Informationen zum Öko-Futtermittelimport nach Deutschland hat zudem einen positiven Einfluss auf den Kauf von Öko-Lebensmitteln, die aus regionalen oder deutschen Futtermitteln produziert wurden.

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    Bibliographic Info

    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 with number 138194.

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    Date of creation: 2012
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    Handle: RePEc:ags:gewi12:138194

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    Keywords: Futtermittelherkunft; Öko-Lebensmittel; Öko-Futtermittel; regionale Lebensmittel; Konsumentenwahrnehmung; Discrete Choice; feed origin; organic consumer; consumer perception; animal feed; local food; Consumer/Household Economics; Livestock Production/Industries;

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    1. Mennecke, Brian & Townsend, Anthony & Hayes, Dermot J. & Lonergan, Steven, 2006. "A Study of the Factors That Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool," Staff General Research Papers 12650, Iowa State University, Department of Economics.
    2. L. Thurstone, 2010. "Psychophysical Analysis," Levine's Working Paper Archive 458, David K. Levine.
    3. Chanjin Chung & Tracy Boyer & Sungill Han, 2009. "Valuing Quality Attributes and Country of Origin in the Korean Beef Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 682-698.
    4. Roosen, Jutta & Lusk, Jayson L. & Fox, John A., 2001. "Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk," 2001 Annual meeting, August 5-8, Chicago, IL 20643, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Hensher,David A. & Rose,John M. & Greene,William H., 2005. "Applied Choice Analysis," Cambridge Books, Cambridge University Press, number 9780521605779.
    6. Hensher, David A., 2010. "Hypothetical bias, choice experiments and willingness to pay," Transportation Research Part B: Methodological, Elsevier, vol. 44(6), pages 735-752, July.
    7. Stranieri, Stefanella & Banterle, Alessandro, 2009. "Fresh Meat and Traceability Labelling: Who Cares?," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 58710, International European Forum on System Dynamics and Innovation in Food Networks.
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