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The Experience Economy as the Future for European Agriculture and Food?

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Author Info

  • Swinnen, Johan F.M.
  • Van Herck, Kristine
  • Vandemoortele, Thijs

Abstract

As recently as a century ago, one out of two people in Europe was employed in the agricultural sector. Today agriculture represents only a small fraction of total employment in most EU member states. What makes this decline in agricultural employment even more striking is that this evolution has occurred despite substantial EU subsidies to support farmers’ income. Given the apparent ineffectiveness of government support in keeping agricultural employment steady, it is worth considering which farming activities are likely to be successful in the economy of the 21st century. We argue in this paper that a potential growth path for European agriculture is the «experience economy» in which consumers are willing to pay premium prices for products and services that provide additional intangible ‘experiences’. We discuss the growth potential of the «experience economy» in the agricultural sector and conclude that it is worthwhile to consider the experience economy as a pathway for future farm growth.

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File URL: http://purl.umn.edu/125697
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Bibliographic Info

Article provided by Italian Association of Agricultural and Applied Economics (AIEAA) in its journal Bio-based and Applied Economics Journal.

Volume (Year): (2012)
Issue (Month): 1 (April)
Pages:

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Handle: RePEc:ags:aieabj:125697

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Web page: http://www.aieaa.org/
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Related research

Keywords: Agriculture; experience economy; Agribusiness; Agricultural and Food Policy; Production Economics; Q10; Q13; Q18; R11;

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  1. Martin Petrick & Patrick Zier, 2011. "Regional employment impacts of Common Agricultural Policy measures in Eastern Germany: a difference‐in‐differences approach," Agricultural Economics, International Association of Agricultural Economists, vol. 42(2), pages 183-193, 03.
  2. Swinnen, Johan F.M. & Van Herck, Kristine & Vandemoortele, Thijs, 2012. "The Experience Economy as the Future for European Agriculture and Food?," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), issue 1, April.
  3. Stephan J. Goetz & David L. Debertin, 2001. "Why Farmers Quit: A County-Level Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(4), pages 1010-1023.
  4. Monika Hartmann, 2011. "Corporate social responsibility in the food sector," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 38(3), pages 297-324, August.
  5. Besley, Timothy & Ghatak, Maitreesh, 2007. "Retailing public goods: The economics of corporate social responsibility," Journal of Public Economics, Elsevier, vol. 91(9), pages 1645-1663, September.
  6. Berlinschi, Ruxanda & Swinnen, Johan F.M. & Van Herck, Kristine, 2012. "Subsidies and agricultural employment: The education channel," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126776, International Association of Agricultural Economists.
  7. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
  8. Mark Bagnoli & Susan G. Watts, 2003. "Selling to Socially Responsible Consumers: Competition and The Private Provision of Public Goods," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 12(3), pages 419-445, 09.
  9. Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-58, December.
  10. Bagwell, Laurie Simon & Bernheim, B Douglas, 1996. "Veblen Effects in a Theory of Conspicuous Consumption," American Economic Review, American Economic Association, vol. 86(3), pages 349-73, June.
  11. Stephan J. Goetz & David L. Debertin, 1996. "Rural Population Decline in the 1980s: Impacts of Farm Structure and Federal Farm Programs," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(3), pages 517-529.
  12. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, December.
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Cited by:
  1. Swinnen, Johan F.M. & Van Herck, Kristine & Vandemoortele, Thijs, 2012. "The Experience Economy as the Future for European Agriculture and Food?," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), issue 1, April.

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