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Content
September 2018, Volume 6, Issue 3
- 95-104 A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents
by Volkan Dogan - 105-116 Online relationship marketing for banks in face-to-face economies
by Muhammed S. Alnsour
June 2018, Volume 6, Issue 2
- 41-43 Analyzing the analytics: data privacy concerns
by Maria Petrescu & Anjala S. Krishen - 44-52 Who searches where? A new car buyer study
by Yashar Dehdashti & Brian T. Ratchford & Aidin Namin - 53-61 Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
by Hon Keung Yau & Ho Yi Horace Tang - 62-68 User-level incremental conversion ranking without A/B testing
by Zhuli Xie & Yong Liu
March 2018, Volume 6, Issue 1
- 1-5 Analytics from our scholarly closets: the connections between data, information, and knowledge
by Anjala S. Krishen & Maria Petrescu - 6-18 Analyzing customer satisfaction in self-service technology adopted in airports
by Hon Keung Yau & Ho Yi Horace Tang - 19-26 Guidelines for assessing the value of a predictive algorithm: a case study
by Ossi Ylijoki - 27-39 Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
by Junzhou Zhang & Lei Huang
December 2017, Volume 5, Issue 3
- 81-98 Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
by Dawn Iacobucci & Doug Grisaffe & Wayne DeSarbo - 99-110 Segmentation of the senior market: how do different variable sets discriminate between senior segments?
by Yamen Koubaa & Rym Srarfi Tabbane & Manel Hamouda - 111-120 Are brand benefits perceived differently in less developed economies? A scale development and validation
by Samy Belaid & Selima Ben Mrad & Jérôme Lacoeuilhe & Maria Petrescu - 121-130 Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology
by Gary S. Robertshaw - 131-140 Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax
by Pratik Verma & Shaurya Agarwal & Pushkin Kachroo & Anjala Krishen - 141-152 Marketing intelligence and customer relationships: empirical evidence from Jordanian banks
by Ghazi A. Al-Weshah - 153-162 Exploring the key drivers behind the adoption of mobile banking services
by Tahir M. Nisar & Guru Prabhakar
June 2017, Volume 5, Issue 2
- 45-46 Marketing analytics: from practice to academia
by Maria Petrescu & Anjala S. Krishen - 47-56 Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
by Shimi Naurin Ahmad - 57-67 Constructing brand value proposition statements: a systematic literature review
by Deborah Goldring - 68-80 Moderating effect of price perception on factors affecting attitude towards online shopping
by Subhro Sarkar & Arpita Khare
March 2017, Volume 5, Issue 1
- 1-4 The world of analytics: interdisciplinary, inclusive, insightful, and influential
by Anjala S. Krishen & Maria Petrescu - 5-13 Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm
by Lei Huang - 14-30 Imbalanced customer classification for bank direct marketing
by Georgios Marinakos & Sophia Daskalaki - 31-43 Beyond cognitive age: developing a multitheoretical measure of age and its assessment
by Anil Mathur & Fon Sim Ong & Choong Kwai Fatt & Pakakorn Rakrachakarn & George P. Moschis
December 2016, Volume 4, Issue 4
- 125-134 US elections: How could predictions be so wrong?
by Tom Breur - 135-146 Studying product diffusion based on market coverage
by Adarsh Anand & Mohini Agarwal & Gunjan Bansal & A. H. S. Garmabaki - 147-158 Observations on latent need revelation through problem detection analysis
by Stuart Auken - 159-171 Identifying new segments from a global branding perspective: a three-country study
by Maria Palazzo & Agostino Vollero & Alfonso Siano - 172-185 Assessing customer retention in B2C electronic commerce: an empirical study
by Eugenia Y. Huang & Chia-jung Tsui
July 2016, Volume 4, Issue 2
- 61-65 Statistical Power Analysis and the contemporary “crisis” in social sciences
by Tom Breur - 66-76 Standardization, customization, and customer loyalty in service industry
by Leila Agha Kasiri & Shaheen Mansori - 77-92 Optimizing time-limited price promotions
by Richard C. Hanna & Scott D. Swain & Paul D. Berger - 93-107 Putting the geography into geodemographics: Using multilevel modelling to improve neighbourhood targeting – a case study of Asian pupils in London
by Richard Harris & Yingyu Feng - 108-124 Investigating the effects of retail agglomeration choice behavior on store attractiveness
by Vikas Singla & Harpreet Rai
March 2016, Volume 4, Issue 1
- 1-13 One man’s path to marketing analytics
by Paul D Berger - 14-27 Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India
by Vinod Kumar Bishnoi & Ajay Kumar - 28-50 A two-step item response theory procedure for a better measurement of marketing constructs
by Salim Moussa - 51-59 Using vanishing tetrad test to examine multifaceted causal directionality
by Luming Wang & Adam Finn