IDEAS home Printed from https://ideas.repec.org/r/ucp/jpolec/doi10.1086-725702.html

Reserve Prices in Internet Advertising Auctions: A Field Experiment

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2014. "Buy-It-Now or Take-a-Chance: Price Discrimination Through Randomized Auctions," Management Science, INFORMS, vol. 60(12), pages 2927-2948, December.
  2. Oriana Bandiera & Iwan Barankay & Imran Rasul, 2011. "Field Experiments with Firms," Journal of Economic Perspectives, American Economic Association, vol. 25(3), pages 63-82, Summer.
  3. McLaughlin, Kevin & Friedman, Daniel, 2016. "Online ad auctions: An experiment," Discussion Papers, Research Professorship Market Design: Theory and Pragmatics SP II 2016-501, WZB Berlin Social Science Center.
  4. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
  5. Yash Kanoria & Hamid Nazerzadeh, 2021. "Incentive-Compatible Learning of Reserve Prices for Repeated Auctions," Operations Research, INFORMS, vol. 69(2), pages 509-524, March.
  6. Смирнов А.С., 2015. "Рынки Контекстной Рекламы: Подходы И Теоретические Модели," Журнал Экономика и математические методы (ЭММ), Центральный Экономико-Математический Институт (ЦЭМИ), vol. 51(4), pages 14-24, октябрь.
  7. Hummel, Patrick, 2016. "Position auctions with dynamic resizing," International Journal of Industrial Organization, Elsevier, vol. 45(C), pages 38-46.
  8. Syngjoo Choi & Lars Nesheim & Imran Rasul, 2016. "Reserve Price Effects In Auctions: Estimates From Multiple Regression-Discontinuity Designs," Economic Inquiry, Western Economic Association International, vol. 54(1), pages 294-314, January.
  9. Jonathan Levin, 2011. "The Economics of Internet Markets," Discussion Papers 10-018, Stanford Institute for Economic Policy Research.
  10. Tonghui Qi, 2025. "Identification in Auctions with Truncated Transaction Prices," Papers 2510.04464, arXiv.org, revised Oct 2025.
  11. Liran Einav & Jonathan Levin, 2010. "Empirical Industrial Organization: A Progress Report," Journal of Economic Perspectives, American Economic Association, vol. 24(2), pages 145-162, Spring.
  12. Yash Kanoria & Hamid Nazerzadeh, 2020. "Dynamic Reserve Prices for Repeated Auctions: Learning from Bids," Papers 2002.07331, arXiv.org.
  13. Eric Bax, 2020. "Heavy Tails Make Happy Buyers," Papers 2002.09014, arXiv.org.
  14. Dirk Bergemann & Marek Bojko & Paul DŸtting & Renato Paes Leme & Haifeng Xu & Song Zuo, 2026. "From Conversations to Mechanisms: Aligning Advertiser Incentives in AI-Powered Product Recommendations," Cowles Foundation Discussion Papers 2513, Cowles Foundation for Research in Economics, Yale University.
  15. Christopher T. Conlon & Julie Holland Mortimer, 2013. "Demand Estimation under Incomplete Product Availability," American Economic Journal: Microeconomics, American Economic Association, vol. 5(4), pages 1-30, November.
  16. Syngjoo Choi & Lars Nesheim & Imran Rasul, 2010. "Reserve price effects in auctions: estimates from multiple RD designs," CeMMAP working papers CWP30/10, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
  17. Ali Hortaçsu & Eric R. Nielsen, 2010. "Commentary--Do Bids Equal Values on eBay?," Marketing Science, INFORMS, vol. 29(6), pages 994-997, 11-12.
  18. Michael Scholz & Markus Franz & Oliver Hinz, 2016. "The Ambiguous Identifier Clustering Technique," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 143-156, May.
  19. Dipankar Das, 2025. "Strategic Bid Shading in Real-Time Bidding Auctions in Ad Exchange Using Minority Game Theory," Papers 2512.15717, arXiv.org.
  20. Garrett T. Senney & Jonathan R. Lhost, 2024. "Balancing Attraction and Risk Revelation: The Optimal Reservation Price in Peer-to-Peer Loan Auctions," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 64(2), pages 289-314, March.
  21. L. Elisa Celis & Gregory Lewis & Markus Mobius & Hamid Nazerzadeh, 2011. "Buy-it-now or Take-a-chance: A New Pricing Mechanism for Online Advertising," Working Papers 11-21, NET Institute, revised Nov 2011.
  22. Anna D’Annunzio & Antonio Russo, 2024. "Intermediaries in the Online Advertising Market," Marketing Science, INFORMS, vol. 43(1), pages 33-53, January.
  23. Christopher T. Conlon & Julie Holland Mortimer, 2010. "Effects of Product Availability: Experimental Evidence," NBER Working Papers 16506, National Bureau of Economic Research, Inc.
  24. Cheng, Harrison, 2015. "Participation and exclusion in auctions," Economics Letters, Elsevier, vol. 129(C), pages 77-80.
  25. M. Yenmez, 2014. "Pricing in position auctions and online advertising," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 55(1), pages 243-256, January.
  26. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
  27. Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017. "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, vol. 102(C), pages 20-43.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.