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A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior

Citations

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Cited by:

  1. Nguyen, Quynh N.X. & Thai, Nguyen T. & Heffernan, Troy W. & Reynolds, Nina & Zainuddin, Nadia, 2025. "A consumer wisdom-informed conceptualization for understanding prosocial behaviors," Journal of Business Research, Elsevier, vol. 192(C).
  2. Sumin Kim & Hongwei He & Anders Gustafsson, 2025. "The impact of corporate social irresponsibility on prosocial consumer behavior," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 394-418, March.
  3. Eric Kennedy & Francisco Guzmán & Nicholas Ind, 2022. "Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values," Journal of Brand Management, Palgrave Macmillan, vol. 29(1), pages 127-140, January.
  4. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Paradigm, vol. 16(2), pages 150-170, December.
  5. Diogo Hildebrand & Rhonda Hadi & Sankar Sen, 2024. "Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1805-1819, November.
  6. Kononov, Natalia & Ein-Gar, Danit & Puntoni, Stefano, 2025. "Physical appearance improvements increase prosocial behavior," International Journal of Research in Marketing, Elsevier, vol. 42(2), pages 316-334.
  7. Wong Ming Wong & Yaobin Wang & Wunhong Su, 2025. "Who will be prosocial consumers? The relationship between environmental value and sustainable consumption," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(1), pages 1157-1173, February.
  8. Yue Zhang & Bin Wang & Feifan Yang & Yijing Liao & Xiaoshu Ma & Shanshan Su, 2026. "Is it too novel to succeed? How technological novelty affects observer responses to entrepreneurship failure," Small Business Economics, Springer, vol. 67(1), pages 435-460, June.
  9. Perez, Dikla & Munichor, Nira & Buskila, Gadi, 2023. "Help yourself: Pictures of donation recipients engaged in physical self-help enhance donations on crowdfunding platforms," Journal of Business Research, Elsevier, vol. 161(C).
  10. Ma, Jingjing & Lin, Yu (Anna) & Ein-Gar, Danit, 2023. "Charitable maximizers: The impact of the maximizing mindset on donations to human recipients," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 417-434.
  11. Swapan Deep Arora, 2024. "Consumer proactive empowerment: A systematic review and taxonomy development," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 104-121, June.
  12. Malika Malika & Tanuka Ghoshal & Pragya Mathur & Durairaj Maheswaran, 2024. "Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 426-448, March.
  13. Kim, Kihyon & Jhang, Jihoon & Song, Sangyoung & Shin, Hyun & Song, Sujin, 2024. "Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy," Journal of Business Research, Elsevier, vol. 178(C).
  14. Smirti Kutaula & Alvina Gillani & Diana Gregory-Smith & Boris Bartikowski, 2024. "Ethical Consumerism in Emerging Markets: Opportunities and Challenges," Journal of Business Ethics, Springer, vol. 191(4), pages 651-673, May.
  15. Junjun Cheng & Yimin Huang & Bo Chen, 2024. "Are We Becoming More Ethical Consumers During the Global Pandemic? The Moderating Role of Negotiable Fate Across Cultures," Journal of Business Ethics, Springer, vol. 191(4), pages 757-776, May.
  16. Deng, Weiguang & Jiang, Shengjun & Li, Xue & Ye, Maoliang, 2024. "Peer effects in donations: Evidence from random assignment of college roommates," Journal of Economic Behavior & Organization, Elsevier, vol. 220(C), pages 631-644.
  17. Ubay Pérez-Granja & Ascensión Andina-Díaz & Juan Luis Jiménez, 2024. "Volcanic eruptions and tourism prosocial consumption," Tourism Economics, , vol. 30(8), pages 1973-2001, December.
  18. Lee, Hyunjung Crystal & De Vries, Eline L.E. & Hosseini, Rahil, 2025. "Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy," International Journal of Research in Marketing, Elsevier, vol. 42(3), pages 668-683.
  19. Sachin Banker & Joowon Park, 2020. "Evaluating prosocial COVID-19 messaging frames: Evidence from a field study on Facebook," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 15(6), pages 1037-1043, November.
  20. Lindner, Max, 2021. "Sustainable Food Consumption of German Millennials: Exploring the "Attitude Behavior Gap"," Junior Management Science (JUMS), Junior Management Science e. V., vol. 6(3), pages 424-467.
  21. Ferreira, Claudio M. & Vieites, Yan & Goldszmidt, Rafael & Barros, Lucia S.G. & Andrade, Eduardo B., 2024. "Short- and long-term effects of incentives on prosocial behavior: The case of ride vouchers to a blood collection agency," Social Science & Medicine, Elsevier, vol. 352(C).
  22. Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal, 2023. "Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1305-1326, November.
  23. Abigail B. Schneider & Sunaina Chugani & Tavleen Kaur & Jason Stornelli & Michael G. Luchs & Marat Bakpayev & Tessa Garcia‐Collart & Bridget Leonard & Lydia Ottlewski & Laura Pricer, 2022. "The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1127-1147, September.
  24. Preyas S. Desai & Jessie Liu, 2025. "Reactive Marketing and the Co-Production of (In)Authenticity," Papers 2511.16793, arXiv.org.
  25. G. Pino & M. Nieto Garcia & A. Peluso & G. Viglia & R. Filieri, 2023. "Understanding how virtuous lenders encourage support for peer-to-peer platforms’ prosocial initiatives," Post-Print hal-04248928, HAL.
  26. Elizabeth A. Minton & Cindy X. Wang & Carissa M. Anthony, 2022. "Prosocial responses to global crises: Key influences of religiosity and perceived control," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 491-511, June.
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