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The importance of behavioral outcomes

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Cited by:

  1. Tobias Maiberger & David Schindler & Nicole Koschate-Fischer, 2024. "Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 119-139, January.
  2. Fast, Victoria & Sachs, Nikolai & Schnurr, Daniel, 2021. "Privacy Decision-Making in Digital Markets: Eliciting Individuals' Preferences for Transparency," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238020, International Telecommunications Society (ITS).
  3. Klucarova, Sona, 2024. "Everything they touch turns to gold: Disabled social media influencers and perceptions of product luxury," Journal of Business Research, Elsevier, vol. 182(C).
  4. Meizhi Pan & Markus Blut & Arezou Ghiassaleh & Zach W. Y. Lee, 2025. "Influencer marketing effectiveness: A meta-analytic review," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 52-78, January.
  5. Manuel Reppmann & Stephan Harms & Laura Marie Edinger-Schons & Johann Nils Foege, 2025. "Activating the sustainable consumer:The role of customer involvement in corporate sustainability," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 310-340, March.
  6. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
  7. Hartmann, Jochen & Exner, Yannick & Domdey, Samuel, 2025. "The power of generative marketing: Can generative AI create superhuman visual marketing content?," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 13-31.
  8. Li Yan & Hean Tat Keh & Kyle B. Murray, 2024. "Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 75-96, January.
  9. Alexander B. Pratt & Stacey G. Robinson & Clay M. Voorhees & Joyce (Feng) Wang & Michael D. Giebelhausen, 2023. "Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1143-1164, September.
  10. Dimitrios Chionis & Nektarios Karanikas, 2022. "Risk Perception and Risk Communication from a Systems Perspective: a Study on Safety Behavioural Intervention Frameworks and Functions," Systemic Practice and Action Research, Springer, vol. 35(5), pages 711-746, October.
  11. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
  12. Orazi, Davide C. & Yi Mah, Kit & Derksen, Tim & Murray, Kyle B., 2023. "Consumer escapism: Scale development, validation, and physiological associations," Journal of Business Research, Elsevier, vol. 160(C).
  13. Duong, Quang Huy & Zhou, Li & Van Nguyen, Truong & Meng, Meng, 2025. "Understanding and predicting online product return behavior: An interpretable machine learning approach," International Journal of Production Economics, Elsevier, vol. 280(C).
  14. Anna Kuikka & Heli Hallikainen & Sasu Tuominen & Tommi Laukkanen, 2025. "What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers," Electronic Commerce Research, Springer, vol. 25(3), pages 2205-2240, June.
  15. Huachao Gao & Yinlong Zhang, 2022. "How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 822-840, July.
  16. Zhang, Shaoling (Katee) & Tang, Tanya (Ya) & Krallman, Alexandra, 2024. "Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales," Journal of Business Research, Elsevier, vol. 185(C).
  17. Davide Christian Orazi & Bhoomija Ranjan & Yimin Cheng, 2023. "Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 570-597, May.
  18. Dayle Childs & Nick Lee & John W. Cadogan & Belinda Dewsnap, 2024. "How within-person research can extend marketing knowledge," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 695-714, May.
  19. Fang, Xing & Shin, Seong Kyoung & Huang, Xingyu, 2025. "Enhancing social media engagement: Speech act strategies across influencer types," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  20. Amaradri Mukherjee & Ronn J. Smith & Scot Burton, 2023. "The effect of positive anticipatory utility on product pre‑order evaluations and choices," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 551-569, May.
  21. Tatik Suryani & Abu Amar Fauzi & Margaret L. Sheng & Mochamad Nurhadi, 2024. "Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia," Electronic Commerce Research, Springer, vol. 24(3), pages 1763-1794, September.
  22. Anna Fiorentino, 2025. "Beyond boundaries: a multidisciplinary approach to understand the relationship between customer satisfaction and behavior in services," Italian Journal of Marketing, Springer, vol. 2025(1), pages 51-69, March.
  23. Böddeker, Sebastian & Rothert-Schnell, Caroline & Walsh, Gianfranco & Groth, Markus, 2025. "Keep them busy, keep them flowing? The effects of actively versus passively occupied wait time," Journal of Business Research, Elsevier, vol. 189(C).
  24. Johannes D. Hattula & Walter Herzog & Ravi Dhar, 2023. "The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood," Marketing Letters, Springer, vol. 34(1), pages 35-53, March.
  25. Eastman, Jacqueline K. & Shin, Hyunju & Jain, Varsha & Wang, Xinfang, 2024. "Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach," Journal of Business Research, Elsevier, vol. 183(C).
  26. Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño, 2023. "The Journal of the Academy of Marketing Science at 50: A historical analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 222-243, January.
  27. Bright Senanu & Bedman Narteh, 2023. "Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 15-29, March.
  28. Zhang, Jin & Xu, Xiaobing & Keh, Hean Tat, 2022. "I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes," Journal of Business Research, Elsevier, vol. 139(C), pages 397-410.
  29. David Schindler & Tobias Maiberger & Nicole Koschate-Fischer & Wayne D. Hoyer, 2024. "How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 634-652, May.
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