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Endogeneity and marketing strategy research: an overview

Citations

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Cited by:

  1. Junzhou Zhang & Yuping Liu-Thompkins, 2024. "Personalized email marketing in loyalty programs: The role of multidimensional construal levels," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 196-216, January.
  2. Francisco Blasques & Paolo Gorgi & Siem Jan Koopman & Noah Stegehuis, 2024. "Mitigating Estimation Risk: a Data-Driven Fusion of Experimental and Observational Data," Tinbergen Institute Discussion Papers 24-066/III, Tinbergen Institute.
  3. Wang, Xinchun, 2024. "Does CEO temporal myopia always lead to firm short-termism? The critical role of CEO optimism and perceived opportunity costs," Journal of Business Research, Elsevier, vol. 180(C).
  4. Mao, Zhixin & Duan, Yongrui & Yao, Yuliang & Huo, Jiazhen, 2021. "The moderating effect of average wage and number of stores on private label market share: A hierarchical linear model analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  5. Liao, Miyan & Fang, Jiaming & Han, Lintong & Wen, Ling & Zheng, Qiqi & Xia, Guoen, 2023. "Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies," Journal of Business Research, Elsevier, vol. 167(C).
  6. Livini Donath & Oliver Morrissey & Trudy Owens, 2021. "Does the pay period matter in estimating returns to schooling? Evidence from East Africa," Discussion Papers 2021-01, University of Nottingham, CREDIT.
  7. Katarzyna Sienkiewicz-Małyjurek, 2022. "Social Capital and Transformational Leadership in Building the Resilience of Local Governance Networks," Sustainability, MDPI, vol. 14(8), pages 1-18, April.
  8. Jing Chen & Jose Humberto Ablanedo-Rosas & Gary L. Frankwick & Fernando R. Jiménez Arévalo, 2021. "The State of Artificial Intelligence in Marketing With Directions for Future Research," International Journal of Business Intelligence Research (IJBIR), IGI Global, vol. 12(2), pages 1-26, July.
  9. Chadwick J. Miller & Daniel C. Brannon & Jim Salas & Martha Troncoza, 2021. "Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1043-1064, November.
  10. Rahman, Mahabubur & Faroque, Anisur R. & Sakka, Georgia & Ahmed, Zafar U., 2022. "The impact of negative customer engagement on market-based assets and financial performance," Journal of Business Research, Elsevier, vol. 138(C), pages 422-435.
  11. Aziz, Saqib & Rahman, Mahabubur & Hussain, Dildar & Nguyen, Duc K., 2021. "Does corporate environmentalism affect corporate insolvency risk? The role of market power and competitive intensity," Ecological Economics, Elsevier, vol. 189(C).
  12. Youngtak M. Kim & John R. Busenbark & Seung-Hwan Jeong & Son K. Lam, 2022. "The performance impact of marketing dualities: a response surface approach to resolving empirical challenges," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 915-940, September.
  13. Stijn Maesen & Lien Lamey & Anne ter Braak & Léon Jansen, 2022. "Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 108-130, January.
  14. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
  15. Alexander C. LaBrecque & Clay M. Voorhees & Farnoosh Khodakarami & Paul W. Fombelle, 2024. "Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1692-1712, November.
  16. François A. Carrillat & Carolin Plewa & Ljubomir Pupovac & Chloé Vanasse & Taylor Willmott & Renaud Legoux & Ekaterina Napolova, 2025. "Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation," Journal of Business Ethics, Springer, vol. 196(3), pages 639-658, January.
  17. Sadeque, Saalem & Roy, Sanjit Kumar & Swapan, Mohammad Shahidul Hasan & Chen, Cheng-Hao & Ashikuzzaman, Md, 2020. "An integrated model of city and neighborhood identities: A tale of two cities," Journal of Business Research, Elsevier, vol. 117(C), pages 780-790.
  18. Sagarika Mishra & Michael T. Ewing & Holly B. Cooper, 2022. "Artificial intelligence focus and firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1176-1197, November.
  19. Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
  20. Ibrahim Fatwa Wijaya & Catur Sugiarto & Nieldya Nofandrilla & Amru Sukmajati, 2024. "Religiosity and depositor funds: evidence from Islamic banks in Indonesia," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 377-391, June.
  21. Rim Rejeb & Hélène Bouscasse & Aïna Chalabaev & Sandrine Mathy, 2023. "What is the role of active mobility habits in the relationship between self-determination and modal shift intentions? A mediation analysis," Post-Print hal-03940743, HAL.
  22. Saurabh Mishra & Sachin B. Modi & Michael A. Wiles, 2022. "Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1011-1031, September.
  23. Nathaniel N. Hartmann & Heiko Wieland & Brandon Gustafson & Johannes Habel, 2024. "Research on sales and ethics: Mapping the past and charting the future," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 653-671, May.
  24. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
  25. Shela, V. & Danks, Nicholas P. & Ramayah, T. & Ahmad, Noor Hazlina, 2024. "An application of the COA Framework: Building a sound foundation for organizational resilience," Journal of Business Research, Elsevier, vol. 179(C).
  26. De Bruyn, Arnaud & Viswanathan, Vijay & Beh, Yean Shan & Brock, Jürgen Kai-Uwe & von Wangenheim, Florian, 2020. "Artificial Intelligence and Marketing: Pitfalls and Opportunities," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 91-105.
  27. Benjamin D. Liengaard & Jan-Michael Becker & Mikkel Bennedsen & Phillip Heiler & Luke N. Taylor & Christian M. Ringle, 2025. "Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 279-299, January.
  28. Benoit Decreton & Esther Tippmann & Phillip C. Nell & Andrew Parker, 2023. "More effective solutions? Senior managers and non‐routine problem solving," Strategic Management Journal, Wiley Blackwell, vol. 44(10), pages 2566-2593, October.
  29. Manzi-Puertas, Mario A. & Agirre-Aramburu, Izaskun & López-Pérez, Sain, 2024. "Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior," Journal of Business Research, Elsevier, vol. 174(C).
  30. Sok, Keo Mony & Danaher, Tracey S. & Sok, Phyra, 2023. "Multiple psychological climates and employee self-regulatory focus: Implications for frontline employee work behavior and service performance," Journal of Retailing, Elsevier, vol. 99(2), pages 228-246.
  31. Luigi M. De Luca & Dennis Herhausen & Gabriele Troilo & Andrea Rossi, 2021. "How and when do big data investments pay off? The role of marketing affordances and service innovation," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 790-810, July.
  32. Ben Lee & Shekhar Misra & Christophe Haon, 2024. "Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 859-891, May.
  33. Ali Reza Keshavarz & Dominique Rouzies & Francis Kramarz & Bertrand Quelin & Michael Segalla, 2024. "How do firms value sales career paths?," Journal of the Academy of Marketing Science, Springer, vol. 52(3), pages 762-788, May.
  34. Yazdani, Elham & Gopinath, Shyam & Carson, Stephen J., 2024. "The role of reviewer badges in the dynamics of online reviews," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 547-566.
  35. Monika Kukar-Kinney & Angeline Close Scheinbaum & Larry Olanrewaju Orimoloye & Jeffrey R. Carlson & Heping He, 2022. "A model of online shopping cart abandonment: evidence from e-tail clickstream data," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 961-980, September.
  36. Alex Belli & Anne-Maree O’Rourke & François A. Carrillat & Ljubomir Pupovac & Valentyna Melnyk & Ekaterina Napolova, 2022. "40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 147-173, January.
  37. Eckert, C. & J. Hohberger (Jan) & Franses, Ph.H.B.F., 2022. "Gaussian Copula Regression in the Presence of Thresholds," Econometric Institute Research Papers 2022-02, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  38. Achi, Awele & Adeola, Ogechi & Achi, Francis Chukwuedo, 2022. "CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility," Journal of Business Research, Elsevier, vol. 139(C), pages 771-781.
  39. KonShik Kim, 2025. "Impacts of Extended Unemployment on Life Satisfaction of Young Adults Through Social Exclusion and Loneliness: Moderating Roles of Parental Socioeconomic Status," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 176(1), pages 309-335, January.
  40. Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco, 2022. "Brand-generated social media content and its differential impact on loyalty program members," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1071-1090, September.
  41. Huda Khan & Joseph Amankwah-Amoah & Richard Lee & Gary Knight & Nazim Hussain, 2024. "Breaking Barriers: How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?," Management International Review, Springer, vol. 64(4), pages 701-726, August.
  42. Vivek Astvansh & Yen‐Yao Wang & Wei Shi, 2022. "The effects of the news media on a firm's voluntary product recalls," Production and Operations Management, Production and Operations Management Society, vol. 31(11), pages 4223-4244, November.
  43. Ji, Elena & Mahmudur Rahman, Syed & Wilden, Ralf & Lin, Nidthida & Harrison, Norma, 2024. "Leveraging customer knowledge obtained through social media: The roles of R&D intensity and absorptive capacity," Journal of Business Research, Elsevier, vol. 182(C).
  44. Guissoni, Leandro Angotti & Rodrigues, Jonny Mateus & Zambaldi, Felipe & Neves, Marcos Fava, 2021. "Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market," Journal of Retailing, Elsevier, vol. 97(4), pages 545-560.
  45. Mahabubur Rahman & Anisur Faroque & Georgia Sakka & Zafar Ahmed, 2022. "The impact of negative customer engagement on market-based assets and financial performance," Post-Print hal-03545814, HAL.
  46. Serhat Konuk & Ömer Tuğsal Doruk & Yıldırım Beyazıt Önal, 2025. "An empirical investigation of the relationship between brand value and firm value: Evidence from Turkey," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 30(1), pages 261-281, January.
  47. Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
  48. Liu, Wei & Zhang, Sha & Bijmolt, Tammo & de Haan, Evert, 2024. "Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?," Journal of Retailing, Elsevier, vol. 100(3), pages 422-438.
  49. Davide Christian Orazi & Bhoomija Ranjan & Yimin Cheng, 2023. "Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 570-597, May.
  50. Jan-Michael Becker & Dorian Proksch & Christian M. Ringle, 2022. "Revisiting Gaussian copulas to handle endogenous regressors," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 46-66, January.
  51. Grewal, Dhruv & Herhausen, Dennis & Ludwig, Stephan & Villarroel Ordenes, Francisco, 2022. "The Future of Digital Communication Research: Considering Dynamics and Multimodality," Journal of Retailing, Elsevier, vol. 98(2), pages 224-240.
  52. Wyatt A. Schrock & Douglas E. Hughes & Yanhui Zhao & Clay Voorhees & John R. Hollenbeck, 2021. "Self-oriented competitiveness in salespeople: sales management implications," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1201-1221, November.
  53. Liu, Dong & Varki, Sajeev, 2021. "The spillover effect of product recalls on competitors’ market value: The role of corporate product reliability," Journal of Business Research, Elsevier, vol. 137(C), pages 452-463.
  54. Wang, Xia & Ding, Ying, 2022. "The impact of monetary rewards on product sales in referral programs: The role of product image aesthetics," Journal of Business Research, Elsevier, vol. 145(C), pages 828-842.
  55. Feng, Cong & Fay, Scott, 2022. "An empirical investigation of forward-looking retailer performance using parking lot traffic data derived from satellite imagery," Journal of Retailing, Elsevier, vol. 98(4), pages 633-646.
  56. Inge Geyskens & Barbara Deleersnyder & Marnik G. Dekimpe & Didi Lin, 2024. "Do consumers benefit from national-brand listings by hard discounters?," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 97-118, January.
  57. Özturan, Peren & Deleersnyder, Barbara & Özsomer, Ayşegül, 2024. "Brand advertising competition across economic cycles," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 325-343.
  58. Lily (Xuehui) Gao & Evert Haan & Iguácel Melero-Polo & F. Javier Sese, 2023. "Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 334-371, March.
  59. Cao, Zixia, 2022. "Brand equity, warranty costs, and firm value," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1166-1185.
  60. Daryanto, Ahmad & Lukas, Bryan A., 2022. "Controlling for spurious moderation in marketing: A review of statistical techniques," Journal of Business Research, Elsevier, vol. 144(C), pages 180-192.
  61. Dimitris Christopoulos & Peter McAdam & Elias Tzavalis, 2023. "Exploring Okun's law asymmetry: An endogenous threshold logistic smooth transition regression approach," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 85(1), pages 123-158, February.
  62. Agag, Gomaa & Eid, Riyad & Chaib Lababdi, Houyem & Abdelwahab, Mohamed & Aboul-Dahab, Sameh & Abdo, Said Shabban, 2024. "Understanding the impact of national culture differences on customers’ online social shopping behaviours," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  63. Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
  64. Kowalczuk, Pascal & Siepmann (née Scheiben), Carolin & Adler, Jost, 2021. "Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study," Journal of Business Research, Elsevier, vol. 124(C), pages 357-373.
  65. Ali Anwar & Nicole Coviello & Maria Rouziou, 2023. "Weathering a Crisis: A Multi-Level Analysis of Resilience in Young Ventures," Entrepreneurship Theory and Practice, , vol. 47(3), pages 864-892, May.
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