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The Role of Arousal in Congruity-Based Product Evaluation

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  1. Huang, Qian & Chen, Juan & Li, Ruoxi & Liu, Jingtong, 2024. "Experiencing awe, engaging in extreme sports: Incidental awe as an effective promoter for extreme sports engagement," Journal of Business Research, Elsevier, vol. 170(C).
  2. Gong, Yanping & Huang, Rong & Chen, Zhuo & Liu, Yongdan & Tan, Yuxuan, 2025. "Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  3. Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019. "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, vol. 14(2), pages 106-116, December.
  4. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
  5. Ethan Pancer & Lindsay McShane & Theodore J. Noseworthy, 2017. "Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels," Journal of Business Ethics, Springer, vol. 143(1), pages 159-177, June.
  6. Chun-Tuan Chang & Xing-Yu (Marcos) Chu, 2020. "The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 203-221, March.
  7. Dean C. H. Wilkie & Lester W. Johnson & Wynne W. Chin, 2018. "Does the type of attribute matter? Examining whether underlying factors explain product attribute preference," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 305-321, July.
  8. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
  9. Halkin Andrii, 2020. "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, vol. 12(1), pages 31-42, January.
  10. Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan, 2016. "Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 56-69.
  11. Figueiredo, Bernardo & Larsen, Hanne Pico & Bean, Jonathan, 2021. "The Cosmopolitan Servicescape," Journal of Retailing, Elsevier, vol. 97(2), pages 267-287.
  12. Das, Gopal & Wiener, Hillary J.D. & Kareklas, Ioannis, 2019. "To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising," Journal of Business Research, Elsevier, vol. 96(C), pages 147-156.
  13. Kyra L Wiggin & Martin Reimann & Shailendra P Jain & Darren W Dahl & Margaret C Campbell & Paul M Herr, 2019. "Curiosity Tempts Indulgence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 45(6), pages 1194-1212.
  14. Emrich, Oliver & Verhoef, Peter C., 2015. "The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 363-374.
  15. Caruelle, Delphine & Shams, Poja & Gustafsson, Anders & Lervik-Olsen, Line, 2024. "Emotional arousal in customer experience: A dynamic view," Journal of Business Research, Elsevier, vol. 170(C).
  16. Garaus, Marion & Wagner, Udo & Rainer, Ricarda C., 2021. "Emotional targeting using digital signage systems and facial recognition at the point-of-sale," Journal of Business Research, Elsevier, vol. 131(C), pages 747-762.
  17. Paape, Vanessa Isabel, 2022. "The Hidden Influence of Cognitive Processing Style on Consumers' Intention to Adopt Innovative Products," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(1), pages 112-133.
  18. Zhang, Yu & Xia, Lan & Du, Jiangang & Zhao, Min, 2024. "Curiosity under bright light: The influence of bright lighting on new product adoption," International Journal of Research in Marketing, Elsevier, vol. 41(4), pages 596-615.
  19. François A. Carrillat & Marc Mazodier & Christine Eckert, 2024. "Why advertisers should embrace event typicality and maximize leveraging of major events," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1585-1607, November.
  20. Gao, Xin & De Hooge, Ilona E. & Fischer, Arnout R.H., 2022. "Something underneath? Using a within-subjects design to examine schema congruity theory at an individual level," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  21. Yan, Li & Murray, Kyle B., 2023. "The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 679-699.
  22. Shin, Eonyou & Lee, Jung Eun, 2021. "What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?," Journal of Business Research, Elsevier, vol. 132(C), pages 416-428.
  23. Gerrath, Maximilian H.E.E. & Biraglia, Alessandro, 2021. "How less congruent new products drive brand engagement: The role of curiosity," Journal of Business Research, Elsevier, vol. 127(C), pages 13-24.
  24. Philp, Matthew & Jacobson, Jenna & Pancer, Ethan, 2022. "Predicting social media engagement with computer vision: An examination of food marketing on Instagram," Journal of Business Research, Elsevier, vol. 149(C), pages 736-747.
  25. Theodore J Noseworthy & Kyle B Murray & Fabrizio Di Muro & Gita JoharEditor & Page MoreauAssociate Editor, 2018. "When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1379-1396.
  26. Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
  27. Bambauer-Sachse, Silke & Heinzle, Priska, 2018. "Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 82-90.
  28. Philp, Matthew & Mantonakis, Antonia, 2020. "Guiding the consumer evaluation process and the probability of order-effects-in-choice," Journal of Business Research, Elsevier, vol. 112(C), pages 13-22.
  29. Das, Gopal & Hagtvedt, Henrik, 2016. "Consumer responses to combined arousal-inducing stimuli," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 213-215.
  30. Wen, Xiaohan (Hannah) & Kim, Shinhye & Bowen, Melanie, 2023. "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success," Journal of Business Research, Elsevier, vol. 156(C).
  31. Vichiengior, Tunyaporn & Ackermann, Claire-Lise & Palmer, Adrian, 2025. "When waiting makes sense: How consumer anticipation affects later evaluations," International Journal of Research in Marketing, Elsevier, vol. 42(1), pages 74-94.
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