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The Lonely Consumer: Loner or Conformer?

Citations

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Cited by:

  1. Saiquan Hu & Rui Chen & Nan Zhang & Junming Zhu, 2018. "Loneliness Makes Consumers Avoid Unsafe Food," Sustainability, MDPI, vol. 10(9), pages 1-13, August.
  2. Freeman Wu & Martin Reimann & Gratiana Pol & C. Whan Park, 2023. "The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1245-1265, November.
  3. Soumya Mukhopadhyay & V Kumar & Amalesh Sharma & Tuck Siong Chung, 2022. "Impact of review narrativity on sales in a competitive environment," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2538-2556, June.
  4. Xueqin Wang & Yiik Diew Wong & Kum Fai Yuen, 2021. "Rise of ‘Lonely’ Consumers in the Post-COVID-19 Era: A Synthesised Review on Psychological, Commercial and Social Implications," IJERPH, MDPI, vol. 18(2), pages 1-22, January.
  5. Xue Du & Jian Liang & Xiaoyi Chen, 2025. "The relationship between cognitive failure and gullibility: loneliness and impulsivity as chain mediators," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-8, December.
  6. Ping Dong & Chen-Bo Zhong & Darren DahlEditor & Jennifer ArgoAssociate Editor, 2017. "Retracted: Witnessing Moral Violations Increases Conformity in Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 778-793.
  7. Lili Wang & Zoey Chen, 2022. "The effect of incentive structure on referral: the determining role of self-construal," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1091-1110, September.
  8. Malika Malika & Durairaj Maheswaran & Shailendra Pratap Jain, 2022. "Perceived financial constraints and normative influence: discretionary purchase decisions across cultures," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 252-271, March.
  9. Labrecque, Lauren I. & vor dem Esche, Jonas & Mathwick, Charla & Novak, Thomas P. & Hofacker, Charles F., 2013. "Consumer Power: Evolution in the Digital Age," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 257-269.
  10. Yixing Lisa Gao & Anna S. Mattila, 2016. "The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers’ Propensity to Choose Green Hotels," Journal of Business Ethics, Springer, vol. 136(3), pages 575-585, July.
  11. Gong, Xiushuang & Zhang, Honghong & Fan, Yafeng, 2021. "To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options," Journal of Business Research, Elsevier, vol. 122(C), pages 437-446.
  12. Sun, Xiao & Li, Jing-peng, 2026. "Parasocial bonds drive brand connection: How listener-host parasocial relationships enhance brand advocacy through emotional investment," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  13. Wang, Jiawei, 2023. "The relationship between loneliness and consumer shopping channel choice: Evidence from China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  14. Chang, En-Chung & Xie, Chunya & Fan, Xiaomeng, 2022. "Defending the rules: How exposure to immoral behavior influences the boundary preference," Journal of Business Research, Elsevier, vol. 139(C), pages 654-663.
  15. Berezan, Orie & Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin, 2020. "Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook," Journal of Business Research, Elsevier, vol. 115(C), pages 258-265.
  16. Good, Valerie & Greiner Fehl, Amy & Mangus, Stephanie M., 2024. "Lonely and Insecure: How salesperson Well-Being impacts performance," Journal of Business Research, Elsevier, vol. 184(C).
  17. Tae Hyun Baek & Sukki Yoon & Seeun Kim & Yeonshin Kim, 2019. "Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising," Marketing Letters, Springer, vol. 30(1), pages 75-90, March.
  18. Chen, Nuoya & Jiao, Jinfeng (Jenny) & Fan, Xiucheng & Li, Shaobo (Kevin), 2021. "The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes," Journal of Business Research, Elsevier, vol. 136(C), pages 612-629.
  19. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  20. Jang, Eunyoung & Arens, Zachary G., 2023. "Compensating for interpersonal relationships with brand relationships: A two-dimensional view," Journal of Business Research, Elsevier, vol. 157(C).
  21. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Arias, Alejandro, 2018. "Social media use by young Latin American consumers: An exploration," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 10-19.
  22. Rippé, Cindy B. & Smith, Brent & Dubinsky, Alan J., 2018. "Lonely consumers and their friend the retail salesperson," Journal of Business Research, Elsevier, vol. 92(C), pages 131-141.
  23. Lili Wang & Hanyu (Yuki) Chen & Xuan Zhang, 2024. "Make a good impression: Recommend different products for self-presentation," Australian Journal of Management, Australian School of Business, vol. 49(4), pages 581-604, November.
  24. Li, Nianlin & Xuan, Changchun & Chen, Rui, 2024. "Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  25. Sihan Fang & Hyeokkoo Eric Kwon & Anandasivam Gopal & Yongjin Park, 2025. "Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending," Information Systems Research, INFORMS, vol. 36(3), pages 1418-1436, September.
  26. Marie‐Eve Laporte & Sophie Rieunier & Geraldine Michel, 2020. "When family dining protects against sweet food consumption… and when it does not," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 628-647, June.
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