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Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence

Citations

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Cited by:

  1. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  2. Chong Zhang & Yu Zhang & Yi Zhu & Xuejie Ren & Shuxing Sun, 2025. "Sourcing strategy for brand extension with social influence," Operational Research, Springer, vol. 25(3), pages 1-35, September.
  3. Bin Shen & Ming Cheng & Renlong He & Minglei Yang, 2024. "Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract," Electronic Commerce Research, Springer, vol. 24(2), pages 1095-1118, June.
  4. Agarwal, Puneet & Aziz, Ridwan Al & Zhuang, Jun, 2022. "Interplay of rumor propagation and clarification on social media during crisis events - A game-theoretic approach," European Journal of Operational Research, Elsevier, vol. 298(2), pages 714-733.
  5. Jing Peng & Jianghua Zhang & Tengfei Nie, 2025. "Social influence and channel competition in the live-streaming market," Annals of Operations Research, Springer, vol. 344(2), pages 617-645, January.
  6. Nan Yang & Renyu Zhang, 2022. "Dynamic pricing and inventory management in the presence of online reviews," Production and Operations Management, Production and Operations Management Society, vol. 31(8), pages 3180-3197, August.
  7. Yunduan Lin & Mengxin Wang & Heng Zhang & Renyu Zhang & Zuo-Jun Max Shen, 2024. "Content Promotion for Online Content Platforms with the Diffusion Effect," Manufacturing & Service Operations Management, INFORMS, vol. 26(3), pages 1062-1081, May.
  8. Yinbo Feng & Ming Hu, 2024. "Market Entry and Competition Under Network Effects," Operations Research, INFORMS, vol. 72(6), pages 2467-2487, November.
  9. Li, Quan & Zha, Yong & Dong, Yu, 2023. "Subsidize or Not: The Competition of Credit Card and Online Credit in Platform-based Supply Chain System," European Journal of Operational Research, Elsevier, vol. 305(2), pages 644-658.
  10. Yinbo Feng & Ming Hu, 2017. "Blockbuster or Niche? Competitive Strategy under Network Effects," Working Papers 17-13, NET Institute.
  11. Andrew M. Davis & Vishal Gaur & Dayoung Kim, 2021. "Consumer Learning from Own Experience and Social Information: An Experimental Study," Management Science, INFORMS, vol. 67(5), pages 2924-2943, May.
  12. Xu, Xiaoping & Chen, Xinru & Cheng, T.C.E. & Choi, Tsan-Ming & Yang, Yuanyuan, 2025. "Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?," European Journal of Operational Research, Elsevier, vol. 324(3), pages 1017-1034.
  13. Roberta De Michele & Gianluca Marchi, 2018. "Influencer identification and selection on social networking sites: An analysis on Instagram," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 129-153.
  14. Nagarajan Sethuraman & Ali K. Parlaktürk & Jayashankar M. Swaminathan, 2023. "Personal fabrication as an operational strategy: Value of delegating production to customer using 3D printing," Production and Operations Management, Production and Operations Management Society, vol. 32(7), pages 2362-2375, July.
  15. Tian, Xin & Song, Yan & Luo, Chunlin & Zhou, Xiaoyang & Lev, Benjamin, 2021. "Herding behavior in supplier innovation crowdfunding: Evidence from Kickstarter," International Journal of Production Economics, Elsevier, vol. 239(C).
  16. Ming Hu & Yan Liu & Wenbin Wang, 2019. "Socially Beneficial Rationality: The Value of Strategic Farmers, Social Entrepreneurs, and For-Profit Firms in Crop Planting Decisions," Management Science, INFORMS, vol. 65(8), pages 3654-3672, August.
  17. Zhou, Yu & Gao, Xiang & Luo, Suyuan & Xiong, Yu & Ye, Niangyue, 2022. "Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  18. Pnina Feldman & Yiangos Papanastasiou & Ella Segev, 2019. "Social Learning and the Design of New Experience Goods," Management Science, INFORMS, vol. 65(5), pages 1502-1519, April.
  19. Li, Feng & Du, Timon C. & Wei, Ying, 2023. "This is what’s in store for you: How online social learning affects product positioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  20. Long Gao & Dawei Jian & Mehmet Gumus & Birendra K. Mishra, 2025. "Managing Channel Profits with Positive Demand Externalities," Management Science, INFORMS, vol. 71(10), pages 8491-8509, October.
  21. Ruslan Momot & Elena Belavina & Karan Girotra, 2020. "The Use and Value of Social Information in Selective Selling of Exclusive Products," Management Science, INFORMS, vol. 66(6), pages 2610-2627, June.
  22. Yiangos Papanastasiou & Nicos Savva, 2017. "Dynamic Pricing in the Presence of Social Learning and Strategic Consumers," Management Science, INFORMS, vol. 63(4), pages 919-939, April.
  23. Anil Kumar & Abdul Bashiru Jibril, 2025. "Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis," SAGE Open, , vol. 15(3), pages 21582440251, August.
  24. Shen, Bin & Choi, Tsan-Ming & Chan, Hau-Ling, 2019. "Selling green first or not? A Bayesian analysis with service levels and environmental impact considerations in the Big Data Era," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 412-420.
  25. Yunke Mai & Bin Hu, 2023. "Optimizing Free-to-Play Multiplayer Games with Premium Subscription," Management Science, INFORMS, vol. 69(6), pages 3437-3456, June.
  26. Li, Guo & Li, Xiaochuan & Zheng, Hong, 2023. "Discount preannouncement in the digital supply chain era," International Journal of Production Economics, Elsevier, vol. 258(C).
  27. Wenyi Wang & Qiang Guo, 2023. "Subscription strategy choices of network video platforms in the presence of social influence," Electronic Commerce Research, Springer, vol. 23(1), pages 577-604, March.
  28. Fang Qiu & Qifan Hu & Bing Xu, 2020. "Fresh Agricultural Products Supply Chain Coordination and Volume Loss Reduction Based on Strategic Consumer," IJERPH, MDPI, vol. 17(21), pages 1-25, October.
  29. Saed Alizamir & Ningyuan Chen & Sang-Hyun Kim & Vahideh Manshadi, 2022. "Impact of Network Structure on New Service Pricing," Mathematics of Operations Research, INFORMS, vol. 47(3), pages 1999-2033, August.
  30. Xu, Xiaoping & Chen, Xinru & Hou, Jinyan & Cheng, T.C.E. & Yu, Yugang & Zhou, Li, 2025. "Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 195(C).
  31. Zhou, Pin & Xu, He & Liu, Xu & Gao, Dan, 2025. "Brand extension strategy in the presence of carbon tax regulation policy and social influence," Omega, Elsevier, vol. 131(C).
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