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Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design

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Cited by:

  1. Yang, Chaolin & Xiong, Yi, 2020. "Nonparametric advertising budget allocation with inventory constraint," European Journal of Operational Research, Elsevier, vol. 285(2), pages 631-641.
  2. Ilan Lobel, 2021. "Revenue Management and the Rise of the Algorithmic Economy," Management Science, INFORMS, vol. 67(9), pages 5389-5398, September.
  3. Light, Bar & Weintraub, Gabriel, 2018. "Mean Field Equilibrium: Uniqueness, Existence, and Comparative Statics," Research Papers 3731, Stanford University, Graduate School of Business.
  4. Santiago R. Balseiro & Ozan Candogan & Huseyin Gurkan, 2021. "Multistage Intermediation in Display Advertising," Manufacturing & Service Operations Management, INFORMS, vol. 23(3), pages 714-730, May.
  5. Miguel A. Lejeune & John Turner, 2019. "Planning Online Advertising Using Gini Indices," Operations Research, INFORMS, vol. 67(5), pages 1222-1245, September.
  6. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  7. Hana Choi & Carl F. Mela, 2019. "Monetizing Online Marketplaces," Marketing Science, INFORMS, vol. 38(6), pages 948-972, November.
  8. Shumpei Goke & Gabriel Y. Weintraub & Ralph Mastromonaco & Sam Seljan, 2021. "Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions," Papers 2110.13814, arXiv.org, revised Jan 2022.
  9. Patrick Hummel & R. Preston McAfee & Sergei Vassilvitskii, 2016. "Incentivizing advertiser networks to submit multiple bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 45(4), pages 1031-1052, November.
  10. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
  11. Ying-Ju Chen, 2017. "Optimal Dynamic Auctions for Display Advertising," Operations Research, INFORMS, vol. 65(4), pages 897-913, August.
  12. Yash Kanoria & Daniela Saban, 2021. "Facilitating the Search for Partners on Matching Platforms," Management Science, INFORMS, vol. 67(10), pages 5990-6029, October.
  13. Yuan Gao & Christian Kroer & Alex Peysakhovich, 2021. "Online Market Equilibrium with Application to Fair Division," Papers 2103.12936, arXiv.org, revised Oct 2021.
  14. Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2020. "Marketing Agencies and Collusive Bidding in Online Ad Auctions," Management Science, INFORMS, vol. 66(10), pages 4433-4454, October.
  15. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
  16. Francesco Decarolis & Gabriele Rovigatti, 2017. "Online Auctions and Digital Marketing Agencies," Working Papers 17-08, NET Institute.
  17. Zhaohua Chen & Mingwei Yang & Chang Wang & Jicheng Li & Zheng Cai & Yukun Ren & Zhihua Zhu & Xiaotie Deng, 2022. "Budget-Constrained Auctions with Unassured Priors: Strategic Equivalence and Structural Properties," Papers 2203.16816, arXiv.org, revised Feb 2024.
  18. Santiago Balseiro & Omar Besbes & Francisco Castro, 2021. "Mechanism Design under Approximate Incentive Compatibility," Papers 2103.03403, arXiv.org, revised Mar 2022.
  19. Erdmann, Anett & Arilla, Ramón & Ponzoa, José M., 2022. "Search engine optimization: The long-term strategy of keyword choice," Journal of Business Research, Elsevier, vol. 144(C), pages 650-662.
  20. Zikun Ye & Dennis J. Zhang & Heng Zhang & Renyu Zhang & Xin Chen & Zhiwei Xu, 2023. "Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments," Management Science, INFORMS, vol. 69(7), pages 3838-3860, July.
  21. Santiago Balseiro & Anthony Kim & Mohammad Mahdian & Vahab Mirrokni, 2021. "Budget-Management Strategies in Repeated Auctions," Operations Research, INFORMS, vol. 69(3), pages 859-876, May.
  22. Vincent Conitzer & Christian Kroer & Debmalya Panigrahi & Okke Schrijvers & Nicolas E. Stier-Moses & Eric Sodomka & Christopher A. Wilkens, 2022. "Pacing Equilibrium in First Price Auction Markets," Management Science, INFORMS, vol. 68(12), pages 8515-8535, December.
  23. Gérard P. Cachon & Karan Girotra & Serguei Netessine, 2020. "Interesting, Important, and Impactful Operations Management," Manufacturing & Service Operations Management, INFORMS, vol. 22(1), pages 214-222, January.
  24. Martino Banchio & Aranyak Mehta & Andres Perlroth, 2024. "Auctions with Dynamic Scoring," Papers 2403.11022, arXiv.org.
  25. Yuan Gao & Christian Kroer, 2020. "Infinite-Dimensional Fisher Markets and Tractable Fair Division," Papers 2010.03025, arXiv.org, revised Apr 2021.
  26. Jason Rhuggenaath & Alp Akcay & Yingqian Zhang & Uzay Kaymak, 2022. "Setting Reserve Prices in Second-Price Auctions with Unobserved Bids," INFORMS Journal on Computing, INFORMS, vol. 34(6), pages 2950-2967, November.
  27. Yunke Mai & Bin Hu & Saša Pekeč, 2023. "Courteous or Crude? Managing User Conduct to Improve On-Demand Service Platform Performance," Management Science, INFORMS, vol. 69(2), pages 996-1016, February.
  28. Luofeng Liao & Christian Kroer, 2023. "Statistical Inference and A/B Testing for First-Price Pacing Equilibria," Papers 2301.02276, arXiv.org, revised Jun 2023.
  29. Dominic Coey & Bradley J. Larsen & Kane Sweeney & Caio Waisman, 2021. "Scalable Optimal Online Auctions," Marketing Science, INFORMS, vol. 40(4), pages 593-618, July.
  30. Luofeng Liao & Christian Kroer & Sergei Leonenkov & Okke Schrijvers & Liang Shi & Nicolas Stier-Moses & Congshan Zhang, 2024. "Interference Among First-Price Pacing Equilibria: A Bias and Variance Analysis," Papers 2402.07322, arXiv.org.
  31. Santiago R. Balseiro & Yonatan Gur, 2019. "Learning in Repeated Auctions with Budgets: Regret Minimization and Equilibrium," Management Science, INFORMS, vol. 65(9), pages 3952-3968, September.
  32. Sameer Mehta & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2020. "Sustaining a Good Impression: Mechanisms for Selling Partitioned Impressions at Ad Exchanges," Information Systems Research, INFORMS, vol. 31(1), pages 126-147, March.
  33. Nick Arnosti & Ramesh Johari & Yash Kanoria, 2021. "Managing Congestion in Matching Markets," Manufacturing & Service Operations Management, INFORMS, vol. 23(3), pages 620-636, May.
  34. Kotowski, Maciej H., 2020. "First-price auctions with budget constraints," Theoretical Economics, Econometric Society, vol. 15(1), January.
  35. Santiago R. Balseiro & Omar Besbes & Gabriel Y. Weintraub, 2019. "Dynamic Mechanism Design with Budget-Constrained Buyers Under Limited Commitment," Operations Research, INFORMS, vol. 67(3), pages 711-730, May.
  36. Damien Berriaud & Ezzat Elokda & Devansh Jalota & Emilio Frazzoli & Marco Pavone & Florian Dorfler, 2024. "To Spend or to Gain: Online Learning in Repeated Karma Auctions," Papers 2403.04057, arXiv.org.
  37. Veronica Marotta & Yue Wu & Kaifu Zhang & Alessandro Acquisti, 2022. "The Welfare Impact of Targeted Advertising Technologies," Information Systems Research, INFORMS, vol. 33(1), pages 131-151, March.
  38. Santiago R. Balseiro & Ozan Candogan, 2017. "Optimal Contracts for Intermediaries in Online Advertising," Operations Research, INFORMS, vol. 65(4), pages 878-896, August.
  39. Huaxiao Shen & Yanzhi Li & Jingjing Guan & Geoffrey K.F. Tso, 2021. "A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1583-1602, June.
  40. Mengzhou Zhuang & Eric (Er) Fang & Jongkuk Lee & Xiaoling Li, 2021. "The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms," Information Systems Research, INFORMS, vol. 32(4), pages 1412-1430, December.
  41. W. Jason Choi & Amin Sayedi, 2019. "Learning in Online Advertising," Marketing Science, INFORMS, vol. 38(4), pages 584-608, July.
  42. Kostas Bimpikis & Wedad J. Elmaghraby & Ken Moon & Wenchang Zhang, 2020. "Managing Market Thickness in Online Business-to-Business Markets," Management Science, INFORMS, vol. 66(12), pages 5783-5822, December.
  43. Santiago Balseiro & Christian Kroer & Rachitesh Kumar, 2021. "Contextual Standard Auctions with Budgets: Revenue Equivalence and Efficiency Guarantees," Papers 2102.10476, arXiv.org, revised Oct 2022.
  44. Ming Hu, 2021. "From the Classics to New Tunes: A Neoclassical View on Sharing Economy and Innovative Marketplaces," Production and Operations Management, Production and Operations Management Society, vol. 30(6), pages 1668-1685, June.
  45. Savas Dayanik & Semih O. Sezer, 2023. "Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 97(1), pages 25-56, February.
  46. Shivam Gupta & Wei Chen & Milind Dawande & Ganesh Janakiraman, 2023. "Three Years, Two Papers, One Course Off: Optimal Nonmonetary Reward Policies," Management Science, INFORMS, vol. 69(5), pages 2852-2869, May.
  47. Bert De Reyck & Ioannis Fragkos & Yael Grushka-Cockayne & Casey Lichtendahl & Hammond Guerin & Andrew Kritzer, 2017. "Vungle Inc. Improves Monetization Using Big Data Analytics," Interfaces, INFORMS, vol. 47(5), pages 454-466, October.
  48. Dragos Florin Ciocan & Krishnamurthy Iyer, 2021. "Tractable Equilibria in Sponsored Search with Endogenous Budgets," Operations Research, INFORMS, vol. 69(1), pages 227-244, January.
  49. Zhaohua Chen & Chang Wang & Qian Wang & Yuqi Pan & Zhuming Shi & Zheng Cai & Yukun Ren & Zhihua Zhu & Xiaotie Deng, 2022. "Dynamic Budget Throttling in Repeated Second-Price Auctions," Papers 2207.04690, arXiv.org, revised Dec 2023.
  50. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
  51. Robert Zeithammer, 2019. "Soft Floors in Auctions," Management Science, INFORMS, vol. 65(9), pages 4204-4221, September.
  52. Raghav Singal & Omar Besbes & Antoine Desir & Vineet Goyal & Garud Iyengar, 2022. "Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising," Management Science, INFORMS, vol. 68(10), pages 7457-7479, October.
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