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Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment

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Cited by:

  1. Xingyu Chen & Xing Li & Dai Yao & Zhimin Zhou, 2019. "Seeking the support of the silent majority: are lurking users valuable to UGC platforms?," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 986-1004, November.
  2. Guangxin Yang & Yingjie Zhang & Hongju Liu, 2024. "Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services," Marketing Science, INFORMS, vol. 43(3), pages 469-478, May.
  3. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
  4. Beth L. Fossen & Alexander Bleier, 2021. "Online program engagement and audience size during television ads," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 743-761, July.
  5. Catarina Sismeiro & Ammara Mahmood, 2018. "Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment," Management Science, INFORMS, vol. 64(11), pages 5014-5037, November.
  6. Liu, Angela Xia & Xie, Ying & Zhang, Jurui, 2019. "It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 70-86.
  7. Garrett Johnson & Julian Runge & Eric Seufert, 2022. "Privacy-Centric Digital Advertising: Implications for Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 49-54, June.
  8. Ishita Chakraborty & Joyee Deb & Aniko Oery, 2020. "When Do Consumers Talk?," Cowles Foundation Discussion Papers 2254R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2021.
  9. Andranik Tumasjan, 2024. "The many faces of social media in business and economics research: Taking stock of the literature and looking into the future," Journal of Economic Surveys, Wiley Blackwell, vol. 38(2), pages 389-426, April.
  10. Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi, 2020. "Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending," Marketing Science, INFORMS, vol. 39(1), pages 117-133, January.
  11. Schaer, Oliver & Kourentzes, Nikolaos & Fildes, Robert, 2019. "Demand forecasting with user-generated online information," International Journal of Forecasting, Elsevier, vol. 35(1), pages 197-212.
  12. Beth L. Fossen & David A. Schweidel, 2019. "Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?," Marketing Science, INFORMS, vol. 38(2), pages 274-295, March.
  13. Adnan Muhammad Shah & Rizwan Ali Naqvi & Ok-Ran Jeong, 2021. "The Impact of Signals Transmission on Patients’ Choice through E-Consultation Websites: An Econometric Analysis of Secondary Datasets," IJERPH, MDPI, vol. 18(10), pages 1-21, May.
  14. Mitchell J. Lovett & Renana Peres & Linli Xu, 2019. "Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 215-255, September.
  15. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
  16. Taesoo Cho & Taeyoung Cho & Guosong Zhao & Hao Zhang, 2020. "The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value," Sustainability, MDPI, vol. 12(11), pages 1-13, May.
  17. Jisu Cao & Sha Yang, 2025. "Understanding the Impact of Reviews on Consumer Product Choices Under Negotiated Pricing," Management Science, INFORMS, vol. 71(1), pages 753-778, January.
  18. Ishita Chakraborty & Joyee Deb & Aniko Oery, 2020. "When Do Consumers Talk?," Cowles Foundation Discussion Papers 2254R3, Cowles Foundation for Research in Economics, Yale University, revised Feb 2023.
  19. Hongchang Wang & Eric M. Overby, 2022. "How Does Online Lending Influence Bankruptcy Filings?," Management Science, INFORMS, vol. 68(5), pages 3309-3329, May.
  20. Maria Petrova & Ananya Sen & Pinar Yildirim, 2021. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Management Science, INFORMS, vol. 67(5), pages 2997-3021, May.
  21. Nadine Schröder & Carsten D. Schultz & Friederike Paetz & Alicja Grzadziel & Melanie Clegg, 2025. "Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 457-496, September.
  22. Linli Xu & Yanhao “Max” Wei & Yi Zhu, 2025. "Customer Voice on Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints," Management Science, INFORMS, vol. 71(8), pages 6729-6745, August.
  23. Simon J. Blanchard & Mike Palazzolo, 2025. "Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors," Marketing Science, INFORMS, vol. 44(3), pages 546-565, May.
  24. Sarah Gelper & Mitchell J. Lovett & Renana Peres, 2025. "The effect of second screening on repeat viewing: Insights from large-scale mobile diary data," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 907-930, May.
  25. Wooyong Jo & Mike Lewis & Yanwen Wang, 2024. "Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage," Papers 2411.01103, arXiv.org.
  26. Tian, Xiaocong, 2022. "The art of rhetoric: Host country political hostility and the rhetorical strategies of foreign subsidiaries in developing economies," Journal of World Business, Elsevier, vol. 57(5).
  27. Sebastian Gabel & Dominik Molitor & Martin Spann, 2024. "Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment," Marketing Science, INFORMS, vol. 43(4), pages 723-733, July.
  28. Yen-Yao Wang & Chenhui Guo & Anjana Susarla & Vallabh Sambamurthy, 2021. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry," Information Systems Research, INFORMS, vol. 32(2), pages 582-604, June.
  29. Nan Li & Avery Haviv & Mitchell J. Lovett, 2025. "Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry," Marketing Science, INFORMS, vol. 44(4), pages 894-915, July.
  30. Qiang Zhang & Wenbo Wang & Yuxin Chen, 2020. "Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments," Marketing Science, INFORMS, vol. 39(2), pages 285-295, March.
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