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The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage

Citations

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Cited by:

  1. Yang Zhang & Menglong Xia & Yingni Liu, 2023. "The Causality and Antecedents of Tourism Small & Medium-Sized Enterprises’ (SMEs) Coopetition in Complex Institutional Contexts," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
  2. Sultan Alaswad Alenazi & Tawfeeq Mohammed Alanazi, 2023. "The Mediating Role of Sustainable Dynamic Capabilities in the Effect of Social Customer Relationship Management on Sustainable Competitive Advantage: A Study on SMEs in Saudi Arabia," Sustainability, MDPI, vol. 15(3), pages 1-12, January.
  3. Zhengang Zhang & Yu Shang & Linyuan Cheng & Antao Hu, 2022. "Big Data Capability and Sustainable Competitive Advantage: The Mediating Role of Ambidextrous Innovation Strategy," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
  4. Ijaz Hussain & Shaohong Mu & Muhammad Mohiuddin & Rizwan Qaiser Danish & Shrafat Ali Sair, 2020. "Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
  5. Wawas Bangun Tegar Sunaryo Putra & Fransisca Vania Harista & Nathassya Kurniawan, 2024. "Redefining the road ahead in the sharing economy how to build sustainable competitive advantage of ride-hailing services," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(3), pages 257-269, April.
  6. Jina Kim & Hye-Sun Jung, 2022. "The Effect of Employee Competency and Organizational Culture on Employees’ Perceived Stress for Better Workplace," IJERPH, MDPI, vol. 19(8), pages 1-22, April.
  7. Muhammad Sanaullah Shah & Cisheng Wu & Zia Ullah, 2021. "The Inter-Relationship between CSR, Inclusive Leadership and Employee Creativity: A Case of the Banking Sector," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
  8. Ron-Jay A. Bulante & Jennalyn M. Catalan & Noveleen Grace L. Miranda & Desiree T. Torres & Jose S. Sabaulan, 2025. "The Consumer Behavior of Generation Z: An Impact in Modern Marketing Innovations," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(14), pages 950-979, April.
  9. Cosmas Nwankwo & Macdonald Kanyangale, 2023. "Entrepreneurial marketing: Exploring its place in social enterprises," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(5), pages 74-85, July.
  10. Eloy Gil-Cordero & Pablo Ledesma-Chaves & Jaime Ortega-Gutierrez & Heesup Han, 2023. "Organizational value and participatory leadership for sustaining the competitive advantages of hospitality and tourism companies," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
  11. Eldon Y. Li & Shu-Fen Ko, 2021. "Employee’s Market Orientation Behavior and Firm’s Internal Marketing Mechanism: A Multilevel Perspective of Job Performance Theory," Sustainability, MDPI, vol. 13(12), pages 1-25, June.
  12. Laudien, Sven M. & Manuel Guaita Martínez, José & María Martín Martín, José, 2023. "Business models based on sharing fashion and accessories: Qualitative-empirical insights into a new type of sharing economy business models," Journal of Business Research, Elsevier, vol. 157(C).
  13. Saurabh Ahluwalia, 2022. "A critique of corporate social responsibility in light of classical economics," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 25-29, June.
  14. Zhang, Tingting & Yan, Xiangbin & Wang, William Yu Chung & Chen, Qin, 2021. "Unveiling physicians’ personal branding strategies in online healthcare service platforms," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  15. Jonathan, & Prof.Dr.Hj. Farida Jasfar, ME, Ph. D, 2020. "The Influence of Strategic Orientation, Knowledge Management and Innovation on Firm Performance FMCG Industries," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(10), pages 93-107, October.
  16. Heny Hendrayati & Frederic Marimon & Wu-Yuin Hwang & Tia Yuliawati & Perengki Susanto & Rahmiati Rahmiati, 2025. "Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-25, December.
  17. Nwankwo Cosmas Anayochukwu & Kanyangale Macdonald Isaac, 2019. "Market Orientation and Survival of Small and Medium Enterprises in Nigeria," Foundations of Management, Sciendo, vol. 11(1), pages 291-304, January.
  18. Chih-Hsing Liu & Quoc Phong La & Yen-Ling Ng & Rullyana Puspitaningrum Mamengko, 2023. "Discovering the Sustainable Innovation Service Process of Organizational Environment, Information Sharing and Satisfaction: The Moderating Roles of Pressure," Sustainability, MDPI, vol. 15(14), pages 1-26, July.
  19. José Alberto Martínez-González & Eduardo Parra-López & Almudena Barrientos-Báez, 2021. "Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model," Sustainability, MDPI, vol. 13(1), pages 1-21, January.
  20. Matti Haverila & Jenny Carita Twyford & Nashwa Nader, 2025. "Building Sustainable Global Marketing Channels: Exploring the Role of Inter-Organizational Trust and Performance Metrics in the Age of Industry 4.0," Sustainability, MDPI, vol. 17(8), pages 1-22, April.
  21. Elena-Mădălina Vătămănescu & Elena-Alexandra Gorgos & Alexandru Mihai Ghigiu & Monica Pătruț, 2019. "Bridging Intellectual Capital and SMEs Internationalization through the Lens of Sustainable Competitive Advantage: A Systematic Literature Review," Sustainability, MDPI, vol. 11(9), pages 1-22, April.
  22. Artono Artono & Margono Setiawan & Surachman Surachman & Sri Palupi Prabandari, 2024. "The Influence of Millennial Market Orientation on Business Performance Moderated By Regional Regulations in Traditional Herbal Medicine SMEs," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 182-192, September.
  23. Sora Lee & Jaewon Yoo, 2021. "Determinants of a Firm’s Sustainable Competitive Advantages: Focused on Korean Small Enterprises," Sustainability, MDPI, vol. 13(1), pages 1-16, January.
  24. Yi Wang & Xianfang Xue & Han Guo, 2022. "The Sustainability of Market Orientation from a Dynamic Perspective: The Mediation of Dynamic Capability and the Moderation of Error Management Climate," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
  25. Shaker Habis Nawafleh & Prof. Dr. Suleiman Al-Khattab, 2019. "The Impact of Marketing Innovation on Customer Satisfaction in Aqaba Special Economic Zone Authority," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 399-417, July.
  26. Hamed Ali Al Azzani & Normal Mat Jusoh & Aamir Abbas, 2024. "Market and Supply Chain Orientation; Dynamic Capabilities Leading to Innovation and Operational Capabilities," SAGE Open, , vol. 14(2), pages 21582440241, June.
  27. Marvello Yang & Norizan Jaafar & Abdullah Al Mamun & Anas A. Salameh & Noorshella Che Nawi, 2022. "Modelling the significance of strategic orientation for competitive advantage and economic sustainability: the use of hybrid SEM–neural network analysis," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-28, December.
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