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How does corporate social responsibility create customer loyalty? The role of corporate image

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  1. Feyyaz Zeren & Mesut Dogan & Serkan Eryilmaz, 2026. "Determinants of ESG‐Related Sustainability Uncertainty: Asymmetric Fourier Evidence From G7 Countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(1), pages 1479-1492, January.
  2. Isabel Marques & João Leitão & Alba Carvalho & Dina Pereira, 2021. "Public Administration and Values Oriented to Sustainability: A Systematic Approach to the Literature," Sustainability, MDPI, vol. 13(5), pages 1-27, February.
  3. Oluwole Nurudeen Omonijo & Yunsheng Zhang, 2025. "Examining the relationship between technological innovation, environmental social governance and corporate sustainability: the moderating role of green operational innovation," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-15, December.
  4. José Manuel Mariño-Romero & José Manuel Hernández-Mogollón & Ana María Campón-Cerro & José Antonio Folgado-Fernández, 2020. "Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables," Sustainability, MDPI, vol. 12(7), pages 1-15, April.
  5. Daniel Nadales Rodríguez & Guillermo Bermúdez-González & Ismael Pablo Soler-García, 2022. "Influence of the Corporate Image of Nursing Homes on the Loyalty of Residents’ Family Members," IJERPH, MDPI, vol. 19(15), pages 1-15, July.
  6. María Dolores Aledo‐Ruiz & Eva Martínez‐Caro & José Manuel Santos‐Jaén, 2022. "The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 578-592, May.
  7. Huang Liang‐Chih & Huang Tzeng‐Tian & Hsu Chien‐Bin, 2022. "Companies to promote CSR impact on employees: High‐performance work systems as a moderator," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 31(4), pages 999-1013, October.
  8. Seojin Stacey Lee & Yaeri Kim & Taewoo Roh, 2019. "Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
  9. Marc Oliveras-Villanueva & Josep Llach & Jordi Perramon, 2020. "Service Quality in Hospitality and the Sustainability Effect: Systematic Literature Review and Future Research Agenda," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
  10. Mirza Mohammad Didarul Alam & Nor Azila Mohd Noor, 2020. "The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh," SAGE Open, , vol. 10(2), pages 21582440209, May.
  11. Huidong Sun & Mustafa Raza Rabbani & Naveed Ahmad & Muhammad Safdar Sial & Guping Cheng & Malik Zia-Ud-Din & Qinghua Fu, 2020. "CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy," Sustainability, MDPI, vol. 12(24), pages 1-22, December.
  12. Mert Gürlek & Muharrem Tuna, 2018. "Reinforcing competitive advantage through green organizational culture and green innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 38(7-8), pages 467-491, June.
  13. Bastič Majda & Mulej Matjaž & Zore Mira, 2020. "CSR and Financial Performance – Linked by Innovative Activities," Naše gospodarstvo/Our economy, Sciendo, vol. 66(2), pages 1-14, June.
  14. Muflih, Muhammad, 2021. "The link between corporate social responsibility and customer loyalty: Empirical evidence from the Islamic banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  15. Mengran Li & Ahmed Rabeeu, 2024. "How Corporate Social Responsibility Motivation Drives Customer Extra-Role Behavior and Green Purchase Intentions: The Role of Ethical Corporate Identity," Sustainability, MDPI, vol. 16(13), pages 1-34, June.
  16. Lovemore Chikazhe & Blessing Chigunha & Martin Dandira & Tendai Silvaziso Mandere & King Christopher Muchenje, 2020. "Corporate Social Responsibility as a Mediator of the Effect of Brand Awareness and Corporate Reputation on Customer Loyalty," Business Management and Strategy, Macrothink Institute, vol. 11(1), pages 243-261, June.
  17. Ali Uyar & Cemil Kuzey & Merve Kilic & Abdullah S. Karaman, 2022. "Does firms’ CSR engagement support tourism sector development? Moderation effect of CSR committee and CEO duality," Tourism Economics, , vol. 28(8), pages 1973-1997, December.
  18. Naveed Ahmad & Asif Mahmood & Antonio Ariza-Montes & Heesup Han & Felipe Hernández-Perlines & Luis Araya-Castillo & Miklas Scholz, 2021. "Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
  19. Nicolae Nae & Simona Catalina ?tefan & Catalina Florentina Albu, 2020. "Corporate Social Responsibility'S Pathways Towards Customer Loyalty In Romanian Retail: A Pls-Sem Mediation Analysis," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(3), pages 99-118, September.
  20. Rania B. Mostafa & Leila Hamieh, 2022. "How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global Scientific Publishing, vol. 13(1), pages 1-17, January.
  21. T. Praveen Kumar & Santosh Basavaraj & K. Soundarapandiyan, 2024. "Can co‐creating in CSR initiatives influence loyal customers? Evidence from the banking industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 180-195, January.
  22. W. Puwirat & S. Tripopsakul, 2019. "The Impact of Digital Social Responsibility on Customer Trust and Brand Equity: An Evidence from Social Commerce in Thailand," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 181-198.
  23. Mithilesh Gidage & Shilpa Bhide, 2026. "How do stakeholders prioritize CSR initiatives? An assessment based on fuzzy AHP," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 23(1), pages 92-112, March.
  24. Hee-Kyung Koh & Regina Burnasheva & Yong Gu Suh, 2022. "Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality," Sustainability, MDPI, vol. 14(8), pages 1-15, April.
  25. Tran The, Tuan & Bui Van, Vien & Do Thi, Tho, 2025. "The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam," MPRA Paper 127538, University Library of Munich, Germany.
  26. Purwanto Edi & Deviny July & Mutahar Ahmed M., 2020. "The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia," Management & Marketing, Sciendo, vol. 15(2), pages 255-274, June.
  27. Waris Ali & Yu Danni & Badar Latif & Rehana Kouser & Saleh Baqader, 2021. "Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
  28. Hsin-Kuang Chi & Hai-Thanh Phan, 2025. "Revealing the Role of Corporate Social Responsibility, Service Quality, and Perceived Value in Determining Customer Loyalty: A Meta-Analysis Study," Sustainability, MDPI, vol. 17(10), pages 1-30, May.
  29. SangRyeong Lee & Jin-Woo Park & Sukhoon Chung, 2022. "The Effects of Corporate Social Responsibility on Corporate Reputation: The Case of Incheon International Airport," Sustainability, MDPI, vol. 14(17), pages 1-19, September.
  30. Syed Shujaat Ali Shah & Zia Khan, 2021. "Creating advocates: understanding the roles of CSR and firm innovativeness," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(2), pages 95-106, June.
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