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Live-streaming selling modes on a retail platform

Citations

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Cited by:

  1. Ma, Yanfang & Li, Jialei & Li, Zongmin & Gong, Yu & Zhao, Zhao & Wang, Xiaoyu, 2025. "Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  2. Guo, Shunan & Xu, Xiaoping & Cheng, T.C.E. & He, Ping, 2025. "When should the internal or external anchor be selected to conduct live-streaming considering metaverse technology?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 200(C).
  3. Song, Haiqing & Wang, Rui & Tang, Yanli, 2024. "Competition or cooperation: Strategy analysis for a social commerce platform," European Journal of Operational Research, Elsevier, vol. 318(2), pages 560-574.
  4. Yang, Wenting & Govindan, Kannan & Zhang, Jiantong, 2023. "Spillover effects of live streaming selling in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
  5. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  6. Da, Yuwen & Gou, Qinglong & Liang, Chao, 2023. "Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
  7. Lu, Wei & Ji, Xiang & Wu, Jie, 2025. "Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era," European Journal of Operational Research, Elsevier, vol. 320(3), pages 527-543.
  8. Liu, Jiqiong & Yuan, Rui & Feng, Shuai & Wang, Guanxiong, 2025. "Quality-differentiated distribution strategies between live streaming and online channels," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  9. Luo, Yaling & Zhou, Lei & Zhang, Weike, 2025. "Can e-commerce bring dividends to rural households? New evidence from the income inequality perspective," Economic Analysis and Policy, Elsevier, vol. 86(C), pages 363-379.
  10. Xiong Xiong & Fan Yang & Li Su, 2023. "Popularity, face and voice: Predicting and interpreting livestreamers' retail performance using machine learning techniques," Papers 2310.19200, arXiv.org.
  11. Xu, Xiaoping & Wang, Yuting & Cheng, T.C.E. & Choi, Tsan-Ming, 2024. "Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective," European Journal of Operational Research, Elsevier, vol. 318(3), pages 979-999.
  12. Zhang, Qi & Chen, Jingxian & Zhao, Ju & Yao, Dong-Qing, 2025. "Quality certification decision of online retail platform under heterogeneous manufacturers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
  13. Wang, Zerong & Wang, Zeen & Rinprasertmeechai, Denisa & Worawan, Saechoen, 2024. "Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  14. Zhang, Yue & Hu, Xiaojian & Yao, Gang & Xu, Liangcheng, 2024. "Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  15. Liwen Liu & Qing Wang & Zonghuo Li & Tingting Wu & Yuan Yuan, 2026. "The live-streaming strategy for competitive manufacturers considering information disclosure and product heterogeneity," PLOS ONE, Public Library of Science, vol. 21(2), pages 1-24, February.
  16. Dong, Jingyang & Guan, Zhimin & Yu, Tianyang & Guan, Xingrui & Zhang, Jun, 2025. "Manufacturer encroachment through live streaming considering consumer disappointment aversion," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
  17. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  18. Zhang, Yanfen & Xu, Qi, 2024. "Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  19. Li, Qingying & Zhu, Shuo & Choi, Tsan-Ming & Shen, Bin, 2025. "Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel," Omega, Elsevier, vol. 133(C).
  20. Chen, Qiuyan & Yan, Xin & Bian, Yiwen & Han, Xiaohua, 2025. "Live streaming channel and product assortment with both national and store brand products," Omega, Elsevier, vol. 131(C).
  21. Zhen, Xueping & Wang, Ping & Li, Xinran, 2024. "The Streamer's sales strategy choice considering sales effort," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  22. Chen, Pingping & Xie, Lei & Dai, Lu & Song, Zhuzhu, 2025. "How live-streaming commerce interacts with two-period pricing when selling to strategic customers," European Journal of Operational Research, Elsevier, vol. 327(1), pages 148-161.
  23. Zhang, Liangbo & Wang, Xueying & Majeed, Salman & Zhou, Zhimin, 2025. "How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  24. Liu, Xingfen & Zhou, Zhongbao & Zhong, Feimin & Hu, Minhui, 2024. "Resolving the information reliability issue in live streaming through blockchain adoption," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
  25. Jinrong Liu & Yanfen Zhang & Zhongmiao Sun, 2024. "Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode," PLOS ONE, Public Library of Science, vol. 19(8), pages 1-26, August.
  26. Cai, Shoujie & Li, Sijie & Xue, Jingjing & Han, Xiaohua, 2026. "Product bundling strategy and pricing for co-livestreaming rooms considering consumer subscription," Omega, Elsevier, vol. 138(C).
  27. Li, Yina & Wang, Yanrong & Ning, Yu & Zhou, Jiayu, 2025. "Blessing or curse? The role of the influencer’s quality-price ratio constraint in live streaming e-commerce," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 204(C).
  28. Xiang, Shuai & Shi, Chun-lai & Zhou, Qin & Geng, Wei, 2025. "When should suppliers introduce a live-stream channel: The role of limited supply capacity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 199(C).
  29. Shuai Feng & Rui Yuan & Jiqiong Liu, 2025. "Short Video Marketing or Live Streaming Marketing: Choice of Marketing Strategies for Retailers," Mathematics, MDPI, vol. 13(16), pages 1-28, August.
  30. Wang, Tong, 2025. "Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  31. Yu, Jing & Wang, Lin & Zhang, Wenqing & Zhou, Chi, 2025. "Winning markets via live-streams: Competitive manufacturers' channel strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  32. Xu, Yuqiu & Cao, Kaiying, 2025. "Competition or co-opetition: Optimal fresh produce delivery mode strategy for livestreaming platform," International Journal of Production Economics, Elsevier, vol. 283(C).
  33. Duan, Yongrui & Song, Jia, 2024. "The adoption of live streaming channel considering impulse buying and product returns," International Journal of Production Economics, Elsevier, vol. 274(C).
  34. Xu, Xiaoping & Chen, Xinru & Hou, Jinyan & Cheng, T.C.E. & Yu, Yugang & Zhou, Li, 2025. "Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 195(C).
  35. Shanshan Wang & Junbin Wang, 2025. "The live-streaming e-commerce mode selection under competition: self-run or third-party?," Electronic Commerce Research, Springer, vol. 25(4), pages 3261-3282, August.
  36. Brojeswar Pal & Amit Sarkar & Shib Sankar Sana, 2025. "Optimal pricing and promotional efforts strategies in a competitive live-streaming supply chain," SN Business & Economics, Springer, vol. 5(10), pages 1-26, October.
  37. Li, Zhitang & He, Peng & Xu, Henry, 2025. "Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
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