Live-streaming selling modes on a retail platform

Citations

Cited by:

1. Yang, Wenting & Govindan, Kannan & Zhang, Jiantong, 2023. "Spillover effects of live streaming selling in a dual-channel supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
2. Da, Yuwen & Gou, Qinglong & Liang, Chao, 2023. "Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
3. Liu, Jiqiong & Yuan, Rui & Feng, Shuai & Wang, Guanxiong, 2025. "Quality-differentiated distribution strategies between live streaming and online channels," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
4. Xu, Xiaoping & Wang, Yuting & Cheng, T.C.E. & Choi, Tsan-Ming, 2024. "Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective," European Journal of Operational Research, Elsevier, vol. 318(3), pages 979-999.
5. Zhang, Qi & Chen, Jingxian & Zhao, Ju & Yao, Dong-Qing, 2025. "Quality certification decision of online retail platform under heterogeneous manufacturers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
6. Wang, Zerong & Wang, Zeen & Rinprasertmeechai, Denisa & Worawan, Saechoen, 2024. "Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
7. Zhang, Yue & Hu, Xiaojian & Yao, Gang & Xu, Liangcheng, 2024. "Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
8. Dong, Jingyang & Guan, Zhimin & Yu, Tianyang & Guan, Xingrui & Zhang, Jun, 2025. "Manufacturer encroachment through live streaming considering consumer disappointment aversion," Journal of Retailing and Consumer Services, Elsevier, vol. 83(C).
9. Zhang, Yanfen & Xu, Qi, 2024. "Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
10. Chen, Qiuyan & Yan, Xin & Bian, Yiwen & Han, Xiaohua, 2025. "Live streaming channel and product assortment with both national and store brand products," Omega, Elsevier, vol. 131(C).
11. Zhang, Liangbo & Wang, Xueying & Majeed, Salman & Zhou, Zhimin, 2025. "How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
12. Liu, Xingfen & Zhou, Zhongbao & Zhong, Feimin & Hu, Minhui, 2024. "Resolving the information reliability issue in live streaming through blockchain adoption," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 189(C).
13. Wang, Tong, 2025. "Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
14. Xu, Yuqiu & Cao, Kaiying, 2025. "Competition or co-opetition: Optimal fresh produce delivery mode strategy for livestreaming platform," International Journal of Production Economics, Elsevier, vol. 283(C).
15. Duan, Yongrui & Song, Jia, 2024. "The adoption of live streaming channel considering impulse buying and product returns," International Journal of Production Economics, Elsevier, vol. 274(C).
16. Li, Zhitang & He, Peng & Xu, Henry, 2025. "Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
17. Song, Haiqing & Wang, Rui & Tang, Yanli, 2024. "Competition or cooperation: Strategy analysis for a social commerce platform," European Journal of Operational Research, Elsevier, vol. 318(2), pages 560-574.
18. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
19. Lu, Wei & Ji, Xiang & Wu, Jie, 2025. "Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era," European Journal of Operational Research, Elsevier, vol. 320(3), pages 527-543.
20. Xiong Xiong & Fan Yang & Li Su, 2023. "Popularity, face and voice: Predicting and interpreting livestreamers' retail performance using machine learning techniques," Papers 2310.19200, arXiv.org.
21. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
22. Li, Qingying & Zhu, Shuo & Choi, Tsan-Ming & Shen, Bin, 2025. "Maintaining E-commerce supply chain viability: Addressing supply risks with a strategic live-streaming channel," Omega, Elsevier, vol. 133(C).
23. Zhen, Xueping & Wang, Ping & Li, Xinran, 2024. "The Streamer's sales strategy choice considering sales effort," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
24. Jinrong Liu & Yanfen Zhang & Zhongmiao Sun, 2024. "Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode," PLOS ONE, Public Library of Science, vol. 19(8), pages 1-26, August.
25. Xiang, Shuai & Shi, Chun-lai & Zhou, Qin & Geng, Wei, 2025. "When should suppliers introduce a live-stream channel: The role of limited supply capacity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 199(C).
26. Xu, Xiaoping & Chen, Xinru & Hou, Jinyan & Cheng, T.C.E. & Yu, Yugang & Zhou, Li, 2025. "Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 195(C).