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Characterizing Chinese consumers’ intention to use live e-commerce shopping

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Cited by:

  1. Feng Luo & Shihan Chen & Tiantong Xu & Muzaffar Iqbal, 2026. "Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain," Electronic Commerce Research, Springer, vol. 26(2), pages 2015-2054, April.
  2. Tsai, Pei-Hsuan & Tang, Jia-Wei, 2023. "Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  3. Jinying Li & Gukseong Lee, 2024. "The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms," SAGE Open, , vol. 14(1), pages 21582440241, March.
  4. Jian Wang & Fakhar Shahzad, 2024. "Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions," SAGE Open, , vol. 14(2), pages 21582440241, June.
  5. Xu, Xiaoyu & Sun, Huan & Jia, Qingdan, 2025. "A meta-analytic review of live streaming commerce research through the lens of means-end-chain," Journal of Business Research, Elsevier, vol. 195(C).
  6. Champahom, Thanapong & Wisutwattanasak, Panuwat & Chonsalasin, Dissakoon & Se, Chamroeun & Jomnonkwao, Sajjakaj & Ratanavaraha, Vatanavongs, 2025. "Comparing Electric Vehicle Adoption Intentions Across Vehicle Types in Thailand: An Extended UTAUT2 Model with Government Participation," Transport Policy, Elsevier, vol. 163(C), pages 408-435.
  7. Wang, Ying & Lan, Jiahui & Pan, Jialing & Fang, Lin, 2024. "How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  8. Tang, Jia-Wei & Tsai, Pei-Hsuan, 2024. "Exploring critical determinants influencing businesses’ continuous usage of mobile payment in post-pandemic era: Based on the UTAUT2 perspective," Technology in Society, Elsevier, vol. 77(C).
  9. Limpasirisuwan, Natcha & Champahom, Thanapong & Dangbut, Adisorn & Watcharamaisakul, Fareeda & Jomnonkwao, Sajjakaj & Ratanavaraha, Vatanavongs, 2025. "Extending UTAUT2 for elderly high-speed rail adoption: Incorporating novel health and transportation independence moderators in an urban-rural comparative analysis," Transport Policy, Elsevier, vol. 171(C), pages 933-959.
  10. Gökhan Tutar & Hasan Küçükoğlu & Adem Özdemir & Ömer Alkan & Osman Berna Ipekten, 2024. "An Investigation of Gender Differences in E-Commerce Shopping Frequency During COVID-19: Evidence From Türkiye," SAGE Open, , vol. 14(4), pages 21582440241, October.
  11. Chua, Rachel & Wu, Min & Yuen, Kum Fai, 2025. "Sustainable crowdshipping: Navigating technological fit and security risks," Technology in Society, Elsevier, vol. 81(C).
  12. Liébana-Cabanillas, Francisco & Abbasi, Ghazanfar Ali & Higueras-Castillo, Elena & Wagner, Ralf, 2025. "Press to pay: The power of biometrics in financial transactions investigated by PLS-SEM, fsQCA, and NCA," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  13. Li, Sihong & Chen, Jinglong, 2024. "Virtual human on social media: Text mining and sentiment analysis," Technology in Society, Elsevier, vol. 78(C).
  14. Xin Zhao & Zhiyan Xu & Fei Ding & Zichang Li, 2024. "The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand," SAGE Open, , vol. 14(2), pages 21582440241, April.
  15. Tianyang Huang & Gang Wang & Chiwu Huang, 2024. "What promotes the mobile payment behavior of the elderly?," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  16. Hewei Tian, 2024. "Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust," SAGE Open, , vol. 14(4), pages 21582440241, October.
  17. Zhang, Qi & Ye, Feng & Li, Xue & Gao, Pengbin, 2026. "Demand forecasting in cross-border live streaming commerce: An explainable multimodal AI framework for market segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  18. Chen, Jianyu & Gong, Xiushuang & Ren, Rui, 2023. "Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  19. Shanshan Jia, 2023. "The evolutionary game analysis of the decision-making behavior of live streaming stakeholders under the value co-creation," PLOS ONE, Public Library of Science, vol. 18(9), pages 1-26, September.
  20. Chunhui Huo & Xiaorui Wang & Muhammad Waqas Sadiq & Ming Pang, 2023. "Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model," SAGE Open, , vol. 13(2), pages 21582440231, May.
  21. Zhang, Tao & Tang, Zhongjun, 2023. "Should manufacturers open live streaming shopping channels?," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  22. Ping Li & Seoyoun Lee & Kyung Young Lee & Sung-Byung Yang & Younghoon Chang, 2023. "What Makes Viewers Engage in Live Streaming Shopping during and after the Pandemic: An Affordance Perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 17(4), pages 963-1000, December.
  23. Benhui Ren & Rosita Binti Mohd Tajuddin & Shaliza Binti Mohd Shariff & Binyao Ning & Rosmini Omar & Jing Deng, 2025. "Social Media Influencers – Current Dynamics and Future Prospects," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 554-567, January.
  24. Yao, Ruiqi & Qi, Guijie & Wu, Zhiqiang & Sun, Hua & Sheng, Dongfang, 2024. "Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  25. Suhail, Faisal & Adel, Mouhand & Al-Emran, Mostafa & AlQudah, Adi Ahmad, 2024. "Are students ready for robots in higher education? Examining the adoption of robots by integrating UTAUT2 and TTF using a hybrid SEM-ANN approach," Technology in Society, Elsevier, vol. 77(C).
  26. Yu, Zeren & Gong, Mengying & Wang, Jinyu & Zuo, Zhenzhen, 2025. "Global online shopping as a catalyst for intercultural sensitivity: Evidence from 69 countries," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  27. Wei, Xiaochao & She, Qiping, 2026. "Cooperative supervision of livestreaming e-commerce based on stochastic evolutionary game and overconfidence," Technology in Society, Elsevier, vol. 84(C).
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