Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception

Citations

Cited by:

1. Deng, Fengyi & Tuo, Muyuan & Chen, Si & Zhang, Zichen, 2024. "Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
2. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
3. Zhang, Yicong & Guo, Xiaoling & Qu, Yifan, 2025. "Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
4. Joel-Edgar, Sian & Chowdhury, Soumyadeb & Nagy, Peter & Ren, Shuang, 2025. "Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust," Journal of Business Research, Elsevier, vol. 189(C).
5. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
6. Kim, Songmee & Youn, Chorong & Cho, Erin & Kim, Sunwoo, 2025. "When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
7. Akhtar, Naeem & Siddiqi, Umar Iqbal & Gugnani, Ritika & Islam, Tahir & Attri, Rekha, 2024. "The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
8. Gong, Xiuyuan & Sun, Pengkai, 2026. "How to liberate human labor? Understanding the interplay of virtual streamer type and interaction style in livestreaming e-commerce," Journal of Business Research, Elsevier, vol. 205(C).
9. Yao, Yuexin & Liu, Qihua & Guo, Mengqian, 2025. "Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
10. Piotr Gaczek & Grzegorz Leszczyński & Yuling Wei & Hao Sun, 2026. "The Bright Side of AI in Marketing Decisions: Collaboration with Algorithms Prevents Managers from Violating Ethical Norms," Journal of Business Ethics, Springer, vol. 204(4), pages 771-794, April.
11. Lv, Xingyang & Yang, Yufan & Qin, Dazhi & Liu, Xiaoyan, 2025. "AI service may backfire: Reduced service warmth due to service provider transformation," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
12. Deng, Guangkuan & Kang, Jiayi & He, Lijuan & Xu, Ying, 2025. "Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
13. You, Leping & Liu, Fanjue, 2024. "From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
14. Liu, Fanjue & Wang, Rang, 2025. "Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison," Journal of Business Research, Elsevier, vol. 186(C).
15. Li, Yan & Xiang, Xiaofang & Wu, Ruijuan, 2026. "Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
16. Laghari, Amjad Hussain & Ping, Han & Memon, Shabana & Makhdoom, Zohaib Hussain, 2025. "Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
17. Chai, David & Li, Jian & Huang, Jinsong, 2026. "Machine talk: When flattery sounds better from a bot," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
18. Che, Siyu & Jin, Xiaotong & Sheng, Guanghua & Lin, Zhengnan, 2025. "Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
19. Li, Zhaotong & Yuen, Kum Fai & Teo, Chee-Chong, 2025. "The psychological mechanism of value co-creation with human-centred generative AI robot assistants," Technology in Society, Elsevier, vol. 83(C).
20. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
21. Xia, Hui & Yang, Yuqing & Wang, Xinchun, 2025. "Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
22. Liu, Fanjue, 2026. "Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
23. Cao, Zhongpeng & Zhao, Liben & Su, Tong, 2026. "Does it matter who owns the AI device? Impact of device ownership on customer dissatisfaction in AI service failure," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
24. Wang, Xueying & Zhang, Yuexian, 2025. "Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
25. Guo, Rui & Wang, Yuchen, 2024. "Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
26. Gong, Xiuyuan & Sun, Pengkai, 2025. "Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
27. Cao, Yijia & Yao, Yongheng (Angus) & Wang, Fang, 2026. "Anthropomorphism of virtual influencers: A congruence perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).