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Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement

Citations

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Cited by:

  1. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
  2. Markovitch, Dmitri G. & Stough, Rusty A. & Huang, Dongling, 2024. "Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  3. Ko, Chaeeun & Baek, Hyunmi, 2026. "Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  4. Yao, Yuexin & Liu, Qihua & Guo, Mengqian, 2025. "Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  5. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  6. Tala Talaei Khoei & Aditi Singh, 2024. "A survey of Emotional Artificial Intelligence and crimes: detection, prediction, challenges and future direction," Journal of Computational Social Science, Springer, vol. 7(3), pages 2359-2402, December.
  7. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  8. Xie, Jifei & Wu, Haoyu & Liu, Kexi & Cui, Yunce & Zhang, Xiaofei, 2024. "Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  9. Li, Sihong & Chen, Jinglong, 2024. "Virtual human on social media: Text mining and sentiment analysis," Technology in Society, Elsevier, vol. 78(C).
  10. Wang, Shaofeng & Qiang, Jimeng & Yao, Kaibo, 2025. "How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust," Journal of Business Research, Elsevier, vol. 201(C).
  11. Zhang, Mingli & Xie, Kesheng & Cai, Shensheng & Wang, Yu, 2025. "How sentiment volatility of influencer product recommendation posts affects customer engagement," Journal of Business Research, Elsevier, vol. 200(C).
  12. Yuan Xinying & Liu Shuzhen & Faiz Izwan Anuar, 2025. "The Influence Mechanism of Virtual Influencers on Destination Brand Attachment: An Analysis Based on the Elaboration Likelihood Model (ELM)," Information Management and Business Review, AMH International, vol. 17(3), pages 551-564.
  13. Guan, Biyu & Li, Xin & Zeng, Shiyu & Liu, Pei & Sun, Hailong, 2026. "The power of influencers: How moral image drives suboptimal food consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  14. Thompson, Jamie & Igarashi, Reika & Krowinska, Agata & Logan-McFarlane, Ashleigh, 2025. "Is it real or not? construction of meaning and identity in virtual influencer marketing," Journal of Business Research, Elsevier, vol. 194(C).
  15. Zhang, Ning & Fan, Xing & He, LiFeng & Cheng, Xin & Zhang, Liang & Liu, Rong, 2024. "The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  16. You, Leping & Liu, Fanjue, 2024. "From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
  17. Zhang, Weida & Yang, Bo & Yang, Meifang & Xie, Le & Zheng, Yu, 2025. "Sincerity or incompetence? The double-edged sword effect of sadness expression in chatbots service failure," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  18. Shao, Zhucheng, 2024. "From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  19. He, Hao & Bai, Shizhen & Han, Chunjia & Yang, Mu & Fan, Weijia & Gupta, Brij B., 2025. "Beyond simple interaction: Uncovering the perception-interaction intrinsic mechanism of generative AI agents—A multi-modal big data analysis with PLS-SEM and fsQCA," Technology in Society, Elsevier, vol. 83(C).
  20. Xia, Hui & Zhang, Longyun & Chen, Junjie & Wang, Xinchun, 2025. "Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  21. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  22. Chih, Wen-Hai & Wang, Kai-Yu & Banda, Hope Wilfred, 2025. "Chatbots at the frontline: Unveiling antecedents of customers’ willingness to accept chatbot intervention in service recovery," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  23. Liu, Fanjue, 2026. "Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  24. Yao, Ruiqi & Qi, Guijie & Wu, Zhiqiang & Sun, Hua & Sheng, Dongfang, 2024. "Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  25. Zhang, Ke & Sun, Xinru & Li, Gang, 2025. "Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers," Annals of Tourism Research, Elsevier, vol. 110(C).
  26. Yang Liu & Yudie Chen & Zhongzheng Fang, 2025. "Study on the Impact of AIGC Technology Integration Application on Consumer Behavioral Intentions of Chinese Ethnic Minority Cultures," SAGE Open, , vol. 15(4), pages 21582440251, December.
  27. Yang, Defeng & Zhang, Jiaen & Sun, Yu & Huang, Zan, 2024. "Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  28. Zhao, Yuexin & Tang, Siyi & Zhang, Hongyu & Lyu, Long, 2025. "AI vs. human: A large-scale analysis of AI-generated fake reviews, human-generated fake reviews and authentic reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  29. Liu, Hao & Zhang, Peilin & Cheng, Hongqing & Hasan, Najmul & Chiong, Raymond, 2025. "Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  30. Shao, Zhucheng, 2026. "Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  31. Li, Zhitang & He, Peng & Xu, Henry, 2025. "Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  32. Alicia Heraz & Kiran Kumar Ashish Bhyravabhottla & Nandith Sajith, 2026. "Predicting user engagement levels through emotion-based gesture analysis of initial impressions," Electronic Commerce Research, Springer, vol. 26(1), pages 705-721, February.
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