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Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry

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Cited by:

  1. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  2. Alcántara-Pilar, Juan Miguel & Rodriguez-López, María Eugenia & Kalinić, Zoran & Liébana-Cabanillas, Francisco, 2024. "From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  3. Dabiran, Ehsan & Farivar, Samira & Wang, Fang & Grant, Gerald, 2024. "Virtually human: anthropomorphism in virtual influencer marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  4. Peng, Leiqing & Luo, Mengting & Guo, Yulang, 2023. "Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  5. Wong, Amy & Wei, Joicey, 2023. "Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  6. Ri Na & Anan Hu & Qingfeng Zeng & Ruyi Ge & Ruohong Hao, 2025. "Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-21, December.
  7. Park, Jeongeun & Oh, Changhoon & Kim, Ha Young, 2024. "AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations," Technology in Society, Elsevier, vol. 79(C).
  8. Zhou, Qi & Li, Bin & Li, Huajun & Lei, Yueqiu, 2024. "Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  9. Ballester, Estefania & Ruiz, Carla & Rubio, Natalia & Veloutsou, Cleopatra, 2025. "We match! Building online brand engagement behaviours through emotional and rational processes," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  10. Xie, Shengcheng & Wei, Haiying & Liu, Fu, 2023. "Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  11. Michael Gerlich, 2023. "The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI," Administrative Sciences, MDPI, vol. 13(8), pages 1-21, August.
  12. Deng, Fengyi & Tuo, Muyuan & Chen, Si & Zhang, Zichen, 2024. "Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  13. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
  14. Suhaib Ahmed & Tahir Islam & Abdul Ghaffar, 2024. "Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness," SAGE Open, , vol. 14(2), pages 21582440241, May.
  15. Kim, Hyojung & Park, Minjung, 2024. "When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  16. Zhang, Wen Qi & Zhu, Dong Hong, 2025. "I’m “KFC”: How brand-exclusive digital human influences brand intimacy," Journal of Business Research, Elsevier, vol. 197(C).
  17. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  18. Mukta Garg & Apurva Bakshi, 2024. "Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  19. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  20. Otterbring, Tobias & Folwarczny, Michał, 2024. "Social validation, reciprocation, and sustainable orientation: Cultivating “clean†codes of conduct through social influence," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  21. El Hedhli, Kamel & Zourrig, Haithem & Al Khateeb, Amr & Alnawas, Ibrahim, 2023. "Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  22. Cheng, Zhendong & Fan, Wenfang & Shao, Bingjia & Jia, Wenli & Zhang, Yong, 2024. "The impact of intelligent customer service agents’ initial response on consumers’ continuous interaction intention," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  23. You, Leping & Liu, Fanjue, 2024. "From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
  24. Nadroo, Zeeshan Majeed & Lim, Weng Marc & Naqshbandi, Mohd Asif, 2024. "Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  25. Yixuan Liu & Ke Lei, 2025. "The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
  26. Cheah, Chee Wei & Koay, Kian Yeik & Lim, Weng Marc, 2024. "Social media influencer over-endorsement: Implications from a moderated-mediation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  27. Yang, Defeng & Zhang, Jiaen & Sun, Yu & Huang, Zan, 2024. "Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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