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Going digital? The impact of social media marketing on retail website traffic, orders and sales

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  1. Yibei Pu & Norzaidahwati Zaidin & Yaodong Zhu, 2023. "How Do E-Brand Experience and In-Store Experience Influence the Brand Loyalty of Novel Coffee Brands in China? Exploring the Roles of Customer Satisfaction and Self–Brand Congruity," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
  2. Aman Abid & Sanjit K. Roy & Jennifer Lees-Marshment & Bidit L. Dey & Syed S. Muhammad & Satish Kumar, 2025. "Political social media marketing: a systematic literature review and agenda for future research," Electronic Commerce Research, Springer, vol. 25(2), pages 741-776, April.
  3. Caixia Hao & Lei Yang, 2024. "Fission marketing on social media platforms with consumer sentiment considerations," Electronic Commerce Research, Springer, vol. 24(3), pages 2143-2173, September.
  4. Tsai, Pei-Hsuan & Wang, Ying-Wei & Yeh, Hsin-Jang, 2021. "An evaluation model for the development of more humane correctional institutions: Evidence from Penghu Prison," Evaluation and Program Planning, Elsevier, vol. 89(C).
  5. Tsai, Pei-Hsuan & Tang, Jia-Wei & Chen, Chih-Jou, 2022. "Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  6. Yoon, Jae Yeon & Lee, Chaehyeon & Choi, Jeonghye & Chang, Sue Ryung & Kim, Jikyung, 2022. "The effect of social media apps on shopping apps," Journal of Business Research, Elsevier, vol. 148(C), pages 23-32.
  7. Vinoi, Nivin & Shankar, Amit & Khalil, Ashraf & Mehrotra, Ankit & Kumar, Jitender, 2024. "Holding on to your memories: Factors influencing social media hoarding behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  8. Zhong, Qiming & Zhou, Li & Zhang, Jie & Ji, Ting, 2025. "The inverted U-shape of consumer reviews and conversion rates: The moderating role of store longevity and transaction volume on service-selling platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  9. Vinoi, Nivin & Shankar, Amit & Mehrotra, Ankit & Kumar, Jitender & Azad, Nasreen, 2024. "Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  10. Johan Hellemans & Kim Willems & Malaika Brengman, 2023. "Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?," Electronic Commerce Research, Springer, vol. 23(3), pages 1539-1564, September.
  11. Kol, Ofrit & Levy, Shalom, 2023. "Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  12. Zhang, Chuan & Liu, Lixia, 2023. "Corporate inventory and cash holdings in digital economy strategy: Evidence from China," Finance Research Letters, Elsevier, vol. 53(C).
  13. Kumar, Aman & Shankar, Amit, 2024. "Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  14. Friedmann, Enav & Weiss-Sidi, Merav & Solodoha, Eliran, 2024. "Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  15. Liu, Qin & Yuan, Fen & Wu, Fang & Yu, Siming, 2024. "Digital transformation and management earnings forecast," International Review of Economics & Finance, Elsevier, vol. 96(PA).
  16. Alarcón-del-Amo, María-del-Carmen & Rialp, Alex & Rialp, Josep & López-Belbeze, Pilar, 2024. "Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships," International Business Review, Elsevier, vol. 33(5).
  17. Rina Nopianti & Tubagus Ismail & Imam Abu Hanifah & Windu Mulyasari, 2025. "Model for the Development and Optimization of Growth of Small and Medium-Sized Enterprises (SMEs)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 48-65.
  18. Darko B. Vukovic & Lubov Spitsina & Ekaterina Gribanova & Vladislav Spitsin & Ivan Lyzin, 2023. "Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods," Mathematics, MDPI, vol. 11(8), pages 1-23, April.
  19. Raghavendra, Ananya Hadadi & Bala, Pradip Kumar & Mukherjee, Arindam, 2024. "Text mining analysis of retail and consumer service leaders' sustainability narratives: Are they actually true?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  20. Liu, Chih-Hsing & Horng, Jeou-Shyan & Chou, Sheng-Fang & Yu, Tai-Yi & Lee, Ming-Tsung & Lapuz, Maria Carmen B., 2023. "Discovery sustainable servicescape on behavioural intention practices and nationality: The moderating role of parasocial interaction," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  21. Pangarkar, Aniruddha & Patel, Jayesh & Kumar, Sampath K., 2023. "Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  22. He, Peng & Shang, Qi & Pedrycz, Witold & Chen, Zhen-Song, 2024. "Short video creation and traffic investment decision in social e-commerce platforms," Omega, Elsevier, vol. 128(C).
  23. Weilin Pu & Yilu Wang & Giuseppe Daniele Ibello & Rishav Chakraborty & Mojun Yang & Ka Wing Chan & Rafi Chowdhury & Felix Septianto & Junbum Kwon, 2025. "Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs," Journal of Business Ethics, Springer, vol. 196(4), pages 753-771, February.
  24. Cho, Minhwa & Jeong, Dahye & Park, Eunil, 2024. "AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  25. Nikolaos T. Giannakopoulos & Dimitrios P. Reklitis & Marina C. Terzi & Damianos P. Sakas & Nikos Kanellos, 2024. "Video marketing for decentralized finance platforms’ services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1225-1259, December.
  26. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
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