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Brand equity dilution through negative online word-of-mouth communication

Citations

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Cited by:

  1. Junran Wu & Ke Xu & Jichang Zhao, 2019. "Online reviews can predict long-term returns of individual stocks," Papers 1905.03189, arXiv.org.
  2. Mukta Srivastava & Sreeram Sivaramakrishnan & Gordhan K. Saini, 2021. "The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study," IIM Kozhikode Society & Management Review, , vol. 10(1), pages 66-81, January.
  3. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
  4. Ponnamma Divakaran, Pradeep Kumar, 2018. "Technology-enabled community data for gaining pre-release brand insights," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 217-226.
  5. Rong, Jia & Vu, Huy Quan & Law, Rob & Li, Gang, 2012. "A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining," Tourism Management, Elsevier, vol. 33(4), pages 731-740.
  6. Mehran REZVANI & Seyed Hamid Khodadad HOSEINI & Mohammad Mehdi SAMADZADEH, 2012. "Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-3, February.
  7. Mohamed A. Alshreef & Thowayeb H. Hassan & Mohamed Y. Helal & Mahmoud I. Saleh & Palei Tatiana & Wael M. Alrefae & Nabila N. Elshawarbi & Hassan N. Al-Saify & Amany E. Salem & Mohamed A. S. Elsayed, 2023. "Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise," Sustainability, MDPI, vol. 15(9), pages 1-18, April.
  8. Vlad I. Rosca & Cristina Veronica Partenie, 2018. "A theoretical overview on understanding customer-based brand equity," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 19-28.
  9. Zheng, Lili, 2021. "The classification of online consumer reviews: A systematic literature review and integrative framework," Journal of Business Research, Elsevier, vol. 135(C), pages 226-251.
  10. Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020. "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, vol. 17(2), pages 13-21, December.
  11. Subhajit Bhattacharya & Vijeta Anand, 2021. "What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study," Global Business Review, International Management Institute, vol. 22(6), pages 1507-1529, December.
  12. Mircea Zloteanu & Nigel Harvey & David Tuckett & Giacomo Livan, 2018. "Digital Identity: The effect of trust and reputation information on user judgement in the Sharing Economy," PLOS ONE, Public Library of Science, vol. 13(12), pages 1-18, December.
  13. Griffith, Denni Arli & van Esch, Patrick & Trittenbach, Makayla, 2018. "Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 111-118.
  14. Arijit Bhattacharya & Manjari Srivastava, 2020. "A Framework of Online Customer Experience: An Indian Perspective," Global Business Review, International Management Institute, vol. 21(3), pages 800-817, June.
  15. Rae Yule Kim, 2020. "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 821-835, December.
  16. Heejung Park & William Martin, 2022. "Effects of risk tolerance, financial literacy, and financial status on retirement planning," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(3), pages 167-176, September.
  17. Harun, Ahasan & Rokonuzzaman, Md, 2021. "Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  18. Yang, Zhiyong & Freling, Traci & Sun, Sijie & Richardson-Greenfield, Pam, 2022. "When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses," Journal of Business Research, Elsevier, vol. 150(C), pages 102-120.
  19. Ahmed Y. Ebeid & Hesham F. Gadelrab, 2014. "A Structural Equation Modeling Approach to Investigate Negative Word of Mouth Impact on Customer-Based Brand Equity: Does Attribution Matter?," International Journal of Business and Social Research, LAR Center Press, vol. 4(9), pages 1-13, September.
  20. Zhan Wang, 2021. "Social media brand posts and customer engagement," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 685-699, November.
  21. Krishnamurthy, Anup & Kumar, S. Ramesh, 2018. "Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 149-156.
  22. Mohd Azhar & Ruksar Ali & Sheeba Hamid & Mohd Junaid Akhtar & Mohd Nayyer Rahman, 2022. "Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior," Future Business Journal, Springer, vol. 8(1), pages 1-16, December.
  23. Abramova, Olga & Krasnova, Hanna & Shavanova, Tetiana & Fuhrer, Andrea & Buxmann, Peter, 2016. "Impression Management in the Sharing Economy: Understanding the Effect of Response Strategy to Negative Reviews," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 70(1), pages 58-73.
  24. Ivana Kursan Milakovic & Mirela Mihic, 2015. "Predictors And Outcome Of Attitudes Towards Advertising: Demographics, Personal Factors And Wom," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 24(2), pages 409-432, december.
  25. Moon, Sangkil & Jalali, Nima & Erevelles, Sunil, 2021. "Segmentation of both reviewers and businesses on social media," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  26. Bougoure, Ursula Sigrid & Russell-Bennett, Rebekah & Fazal-E-Hasan, Syed & Mortimer, Gary, 2016. "The impact of service failure on brand credibility," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 62-71.
  27. Shahida Kanwel & Zhou Lingqiang & Muhammad Asif & Jinsoo Hwang & Abid Hussain & Arif Jameel, 2019. "The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach," Sustainability, MDPI, vol. 11(22), pages 1-19, November.
  28. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
  29. Li, Xinwei & Tse, Ying Kei & Zhang, Minhao & Phi, Hoang Dinh, 2023. "Impact of relocation strategy on brand trustworthiness and word-of-mouth: Experimental vignette research on the US fashion industry," International Journal of Production Economics, Elsevier, vol. 257(C).
  30. Dixit, Saumya & Jyoti Badgaiyan, Anant & Khare, Arpita, 2019. "An integrated model for predicting consumer's intention to write online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 112-120.
  31. Ahmed Y. Ebeid & Hesham F. Gadelrab, 2014. "A Structural Equation Modeling Approach to Investigate Negative Word of Mouth Impact on Customer-Based Brand Equity: Does Attribution Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(9), pages 1-13, September.
  32. Eslami, Seyed Pouyan & Ghasemaghaei, Maryam, 2018. "Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 74-80.
  33. Daniele Scarpi & Gabriele Pizzi & Stefano Prestini, 2020. "Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 189-206, September.
  34. Hazée, Simon & Van Vaerenbergh, Yves & Armirotto, Vincent, 2017. "Co-creating service recovery after service failure: The role of brand equity," Journal of Business Research, Elsevier, vol. 74(C), pages 101-109.
  35. Jiayu Qian & Jee-Sun Park, 2021. "Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 199-220, March.
  36. Weisstein, Fei L. & Song, Lei & Andersen, Peter & Zhu, Ying, 2017. "Examining impacts of negative reviews and purchase goals on consumer purchase decision," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 201-207.
  37. Brzozowska-Woś Magdalena & Schivinski Bruno, 2019. "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 2-27, September.
  38. Hang Nguyen & Roger Calantone & Ranjani Krishnan, 2020. "Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value," Management Science, INFORMS, vol. 66(2), pages 887-910, February.
  39. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
  40. Curina, Ilaria & Francioni, Barbara & Hegner, Sabrina M. & Cioppi, Marco, 2020. "Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  41. Smith, Ronn J. & Knuff, David C. & Sprott, David E. & Spangenberg, Eric R., 2013. "The influence of negative marketplace information on consumer attitudes toward a service establishment," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 358-364.
  42. Dalman, M. Deniz & Chatterjee, Subimal & Min, Junhong, 2020. "Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials," Journal of Business Research, Elsevier, vol. 115(C), pages 1-13.
  43. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
  44. Maha M. Khan, 2020. "The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 134-134, March.
  45. Sun, Yang & Gonzalez-Jimenez, Hector & Wang, Shenghui, 2021. "Examining the relationships between e-WOM, consumer ethnocentrism and brand equity," Journal of Business Research, Elsevier, vol. 130(C), pages 564-573.
  46. Casidy, Riza & Shin, Hyunju, 2015. "The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 103-112.
  47. Bambauer-Sachse, Silke & Mangold, Sabrina, 2013. "Do consumers still believe what is said in online product reviews? A persuasion knowledge approach," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 373-381.
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