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The Role of Social Media Content Format and Platform in Users' Engagement Behavior

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  1. Witek-Hajduk Marzanna K. & Zaborek Piotr, 2022. "Social media use in international marketing: Impact on brand and firm performance," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(2), pages 121-142, June.
  2. Syrdal, Holly A. & Myers, Susan & Sen, Sandipan & Woodroof, Parker J. & McDowell, William C., 2023. "Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior," Journal of Business Research, Elsevier, vol. 163(C).
  3. Peng, Yi & Lu, Liling, 2024. "Untangling influence: The effect of follower-followee comparison on social media engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  4. Zahir Alauddin Abd Hamid & Mohd Nasiruddin Abdul Aziz & Mohd Shahrizal Mat Hussin & Muhammad Firdaus Md Rawi & Mohd Shariful Hafizal Aminuddin, 2025. "Enhancing Graduate Stage Photography Quality through TikTok-Based Educational Content: A Digital Communication Paradigm Shift," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(13), pages 23-34, January.
  5. Sun, Jianmin & Sarfraz, Muddassar & Ivascu, Larisa & Han, Heesup & Ozturk, Ilknur, 2024. "Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  6. Quebec, Neil Justine Q. & Delgado, Cherish Mae C. & Bajao, Rochel Jade F. & Batoon, Lady Mae B. & Cortez, Jayson U. & Consolacion, Jade L. & Pedrajas, Jalaika Genne B. & Rivera, Rubby C. & Tagaylo, Ke, 2025. "Critical Thinking Disposition and Stress as Predictors of Social Media Activities Among Senior High School Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 1759-1772, March.
  7. Mudita Sandesara & Umesh Bodkhe & Sudeep Tanwar & Mohammad Dahman Alshehri & Ravi Sharma & Bogdan-Constantin Neagu & Gheorghe Grigoras & Maria Simona Raboaca, 2022. "Design and Experience of Mobile Applications: A Pilot Survey," Mathematics, MDPI, vol. 10(14), pages 1-20, July.
  8. Ren, Gaofei & Chen, Yaoyao & Yang, Maobao, 2024. "Customer perception, integration behavior, and loyalty of internet of things enterprises," Technology in Society, Elsevier, vol. 78(C).
  9. Prados-Peña, Mª Belén & Crespo-Almendros, Esmeralda & Porcu, Lucía, 2022. "COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal†in the airline industry," Journal of Air Transport Management, Elsevier, vol. 103(C).
  10. S Herrada-Lores & A Estrella-Ramón & M.M Gálvez-Rodríguez & M.A Iniesta-Bonillo, 2024. "The role of hashtags for non-profit causes: the #fridaysforfuture movement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(3), pages 735-756, September.
  11. Sami Ben Jabeur & Faten Ben Slimane & Meriem Haouat Asli & Salma Mefteh-Wali, 2025. "Crowdlending platforms: reputation on the line," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-24, December.
  12. Donatas Cvirka & Elzė Rudienė & Mangirdas Morkūnas, 2022. "Investigation of Attributes Influencing the Attractiveness of Mobile Commerce Advertisements on the Facebook Platform," Economies, MDPI, vol. 10(2), pages 1-21, February.
  13. Nina Savela & Max Pellert & Rita Latikka & Jenna Bergdahl & David Garcia & Atte Oksanen, 2025. "Affective, cognitive, and contextual cues in Reddit posts on artificial intelligence," Journal of Computational Social Science, Springer, vol. 8(1), pages 1-27, February.
  14. Xue, Zhebin & Li, Qing & Zeng, Xianyi, 2023. "Social media user behavior analysis applied to the fashion and apparel industry in the big data era," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  15. Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
  16. Dianxi Zhang & Asif Mahmood & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Naveed Ahmad & Heesup Han & Muhammad Safdar Sial, 2021. "Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis," IJERPH, MDPI, vol. 18(9), pages 1-14, April.
  17. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
  18. Avneet Kaur & Sujata Khandai & Jones Mathew, 2023. "Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis," FIIB Business Review, , vol. 12(4), pages 368-385, December.
  19. Schaefers, Tobias & Falk, Tomas & Kumar, Ashish & Schamari, Julia, 2021. "More of the same? Effects of volume and variety of social media brand engagement behavior," Journal of Business Research, Elsevier, vol. 135(C), pages 282-294.
  20. Penttinen, Valeria, 2023. "Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships," Journal of Business Research, Elsevier, vol. 165(C).
  21. Kol, Ofrit & Levy, Shalom, 2023. "Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  22. Hultman, Magnus & Iveson, Abbie & Oghazi, Pejvak, 2023. "Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance," Journal of Business Research, Elsevier, vol. 159(C).
  23. Ki, Chung-Wha (Chloe) & Chong, Sze Man & Aw, Eugene Cheng-Xi & Lam, Magnum Man-Lok & Wong, Christina W.Y., 2025. "Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  24. Federico Mangiò & Giuseppe Pedeliento & Daniela Andreini & Lia Zarantonello, 2024. "How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 345-381, July.
  25. Gao Jingzu & Long Siyu & Wu Mengling & Qing Yang & Abdullah Al Mamun & Naeem Hayat, 2024. "Sustainable entrepreneurship through customer satisfaction and reuse intention of online food delivery applications: insights from China," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-22, December.
  26. Fuyong Lu & Xintao Wang & Siheng Li & Qun Zhao, 2023. "How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model," Sustainability, MDPI, vol. 15(10), pages 1-22, May.
  27. Murooj Yousef & Timo Dietrich & Sharyn Rundle-Thiele, 2021. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media," IJERPH, MDPI, vol. 18(11), pages 1-19, June.
  28. Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
  29. Arash Khalili Nasr & Mona Rashidirad & Vignesh Yoganathan & Ashkan Salehi Sadaghiani, 2024. "CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis," Information Systems Frontiers, Springer, vol. 26(3), pages 987-1004, June.
  30. Le, Loc Tuan & Ly, Pham Thi Minh & Nguyen, Nhan Thanh & Tran, Lobel Trong Thuy, 2022. "Online reviews as a pacifying decision-making assistant," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  31. Zheng Shen, 2024. "Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  32. Tseng, Hsiao-Ting & Ibrahim, Fahad & Hajli, Nick & Nisar, Tahir M. & Shabbir, Haseeb, 2022. "Effect of privacy concerns and engagement on social support behaviour in online health community platforms," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
  33. Anne Corcos & Levana Hodara, 2023. "How social media are collecting more of users’ data: a behavioral model of platform retention strategies," SN Business & Economics, Springer, vol. 3(7), pages 1-18, July.
  34. Yuanyuan Wang & Yang Zhang & Jianhua Hou & Dongyi Wang, 2025. "Who tweets about quantum physics research on Twitter: the impact of user types, tweet content and interaction patterns," Scientometrics, Springer;Akadémiai Kiadó, vol. 130(3), pages 1871-1899, March.
  35. Xiao, Lin & Li, Xiaofeng & Zhang, Yucheng, 2023. "Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  36. Pathak, Atul Arun & Kaushik, Kapil, 2024. "Driving consumer engagement for digital payment brands: Content strategy on instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  37. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2022. "Is firm-generated content a lost cause?," Journal of Business Research, Elsevier, vol. 139(C), pages 945-953.
  38. Peter Kuna & Alena Hašková & Ľuboš Borza, 2023. "Creation of Virtual Reality for Education Purposes," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
  39. Zheng Shen, 2023. "Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms," SAGE Open, , vol. 13(4), pages 21582440231, December.
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