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Enhancing Graduate Stage Photography Quality through TikTok-Based Educational Content: A Digital Communication Paradigm Shift

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  • Zahir Alauddin Abd Hamid

    (College of Creative Arts, University Teknologi MARA, Selangor Branch, 42300 Puncak Alam, Selangor, Malaysia)

  • Mohd Nasiruddin Abdul Aziz

    (College of Creative Arts, University Teknologi MARA, Perak Branch, 32610 Seri Iskandar, Perak, Malaysia)

  • Mohd Shahrizal Mat Hussin

    (College of Creative Arts, University Teknologi MARA, Selangor Branch, 42300 Puncak Alam, Selangor, Malaysia)

  • Muhammad Firdaus Md Rawi

    (Universiti Tun Hussein Onn Malaysia, Persiaran Tun Dr Ismail, 86400 Parit Raja Johor)

  • Mohd Shariful Hafizal Aminuddin

    (College of Creative Arts, University Teknologi MARA, Selangor Branch, 42300 Puncak Alam, Selangor, Malaysia)

Abstract

This study addresses the challenge of improving the quality of stage photographs received by graduates during convocation ceremonies at University Teknologi MARA (UiTM), where traditional printed communication methods have become outdated and ineffective. The research investigates the potential of educational content shared on TikTok as an innovative communication medium to enhance graduates’ understanding and preparedness for their stage photography. The objective of this study is to evaluate the effectiveness of TikTok-based educational content in providing valuable tips and tricks to improve stage photo quality. A quantitative research approach was employed, utilizing TikTok analytics data to assess audience engagement, such as views, likes, shares, and comments, to measure the impact of the content. The findings revealed high engagement with TikTok-based educational content, as evidenced by significant views, likes, shares, and positive feedback in comments, with graduates expressing appreciation for the practical tips that helped them prepare for their stage photographs. This study recommends that Malaysian educational institutions use TikTok and similar platforms to improve graduates’ preparation and stage photograph quality during convocation ceremonies.

Suggested Citation

  • Zahir Alauddin Abd Hamid & Mohd Nasiruddin Abdul Aziz & Mohd Shahrizal Mat Hussin & Muhammad Firdaus Md Rawi & Mohd Shariful Hafizal Aminuddin, 2025. "Enhancing Graduate Stage Photography Quality through TikTok-Based Educational Content: A Digital Communication Paradigm Shift," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(13), pages 23-34, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:13:p:23-34
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    References listed on IDEAS

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    1. Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona, 2021. "The Role of Social Media Content Format and Platform in Users' Engagement Behavior," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 47-65.
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