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How images and color in business plans influence venture investment screening decisions

Citations

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Cited by:

  1. Stevenson, Regan M. & Josefy, Matthew, 2019. "Knocking at the gate: The path to publication for entrepreneurship experiments through the lens of gatekeeping theory," Journal of Business Venturing, Elsevier, vol. 34(2), pages 242-260.
  2. Mi (Jamie) Zhou & Baozhou Lu & Weiguo (Patrick) Fan & G. Alan Wang, 2018. "Project description and crowdfunding success: an exploratory study," Information Systems Frontiers, Springer, vol. 20(2), pages 259-274, April.
  3. Yang, Jialiang & Li, Yaokuang & Calic, Goran & Shevchenko, Anton, 2020. "How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information," Journal of Business Research, Elsevier, vol. 117(C), pages 6-18.
  4. Frederiks, Arjan J. & Englis, Basil G. & Ehrenhard, Michel L. & Groen, Aard J., 2019. "Entrepreneurial cognition and the quality of new venture ideas: An experimental approach to comparing future-oriented cognitive processes," Journal of Business Venturing, Elsevier, vol. 34(2), pages 327-347.
  5. Chan, C.S. Richard & Park, Haemin Dennis & Huang, Julie Y. & Parhankangas, Annaleena, 2020. "Less is more? Evidence for a curvilinear relationship between readability and screening evaluations across pitch competition and crowdfunding contexts," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
  6. Ronen, Joshua & Ronen, Tavy & Zhou, Mi (Jamie) & Gans, Susan E., 2023. "The informational role of imagery in financial decision making: A new approach," Journal of Behavioral and Experimental Finance, Elsevier, vol. 40(C).
  7. Ma, Marshall Xiaoyin & Noussair, Charles N. & Renneboog, Luc, 2022. "Colors, Emotions, and the Auction Value of Paintings," European Economic Review, Elsevier, vol. 142(C).
  8. Andreas Hoegen & Dennis M. Steininger & Daniel Veit, 2018. "How do investors decide? An interdisciplinary review of decision-making in crowdfunding," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 339-365, August.
  9. Anglin, Aaron H. & Short, Jeremy C. & Drover, Will & Stevenson, Regan M. & McKenny, Aaron F. & Allison, Thomas H., 2018. "The power of positivity? The influence of positive psychological capital language on crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 33(4), pages 470-492.
  10. Krukowski, Kipp A. & Pollack, Jeffrey M. & Rutherford, Matthew W., 2023. "Winning the opportunity to pitch: Piquing startup investors’ interest by sending the right signals in executive summaries," Business Horizons, Elsevier, vol. 66(1), pages 75-86.
  11. van Boxel, Koen & Decke, Philipp & Nolte, Sven & Schneider, Judith C., 2025. "Images and investment: Experimental evidence on the effects of visual stimuli on financial decisions," Journal of Behavioral and Experimental Finance, Elsevier, vol. 46(C).
  12. Scheaf, David J. & Davis, Blakley C. & Webb, Justin W. & Coombs, Joseph E. & Borns, Jared & Holloway, Garrett, 2018. "Signals' flexibility and interaction with visual cues: Insights from crowdfunding," Journal of Business Venturing, Elsevier, vol. 33(6), pages 720-741.
  13. Ma, X., 2019. "Essays on alternative investments," Other publications TiSEM 7f4d5b36-96cb-4eac-ae91-f, Tilburg University, School of Economics and Management.
  14. Guarana, Cristiano L. & Stevenson, Regan M. & Jeffrey Gish, J. & Ryu, Ji Woon & Crawley, Rohan, 2022. "Owls, larks, or investment sharks? The role of circadian process in early-stage investment decisions," Journal of Business Venturing, Elsevier, vol. 37(1).
  15. Mi (Jamie) Zhou & Baozhou Lu & Weiguo (Patrick) Fan & G. Alan Wang, 0. "Project description and crowdfunding success: an exploratory study," Information Systems Frontiers, Springer, vol. 0, pages 1-16.
  16. Rosdini, Dini & Sari, Prima Yusi & Amrania, Gia Kardina Prima & Yulianingsih, Pera, 2020. "Decision making biased: How visual illusion, mood, and information presentation plays a role," Journal of Behavioral and Experimental Finance, Elsevier, vol. 27(C).
  17. C. S. Richard Chan & Annaleena Parhankangas, 2017. "Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes," Entrepreneurship Theory and Practice, , vol. 41(2), pages 237-263, March.
  18. Chan, C.S. Richard & Pethe, Charuta & Skiena, Steven, 2021. "Natural language processing versus rule-based text analysis: Comparing BERT score and readability indices to predict crowdfunding outcomes," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
  19. Shane, Scott & Drover, Will & Clingingsmith, David & Cerf, Moran, 2020. "Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study," Journal of Business Venturing, Elsevier, vol. 35(4).
  20. McSweeney, Jordan J. & McSweeney, Kevin T. & Allison, Thomas H. & Anglin, Aaron H., 2025. "The entrepreneurial pitching process: A systematic review using topic modeling and future research agenda," Journal of Business Venturing, Elsevier, vol. 40(5).
  21. Wales William & Cox Kevin C. & Lortie Jason & Sproul Curtis R., 2019. "Blowing Smoke? How Early-Stage Investors Interpret Hopeful Discourse within Entrepreneurially Oriented Business Plans," Entrepreneurship Research Journal, De Gruyter, vol. 9(3), pages 1-16, July.
  22. Alexandra Moritz & Walter Diegel & Joern Block & Christian Fisch, 2022. "VC investors’ venture screening: the role of the decision maker’s education and experience," Journal of Business Economics, Springer, vol. 92(1), pages 27-63, January.
  23. Vazirani, Ashish & Sarkar, Soumya & Soni, Mayank Jyotsna & Bhattacharjee, Titas & Mahapatra, Mousumi Singha, 2025. "Impression management by Indian female entrepreneurs: Mitigating investor bias in early-stage funding," Journal of Behavioral and Experimental Finance, Elsevier, vol. 46(C).
  24. Chan, C.S. Richard & Parhankangas, Annaleena & Sahaym, Arvin & Oo, Pyayt, 2020. "Bellwether and the herd? Unpacking the u-shaped relationship between prior funding and subsequent contributions in reward-based crowdfunding," Journal of Business Venturing, Elsevier, vol. 35(2).
  25. Rosemarie McMahon & Michael Stauffacher & Reto Knutti, 2016. "The scientific veneer of IPCC visuals," Climatic Change, Springer, vol. 138(3), pages 369-381, October.
  26. Chien-Sheng Richard Chan & Haemin Dennis Park & Pankaj Patel, 2018. "The effect of company name fluency on venture investment decisions and IPO underpricing," Venture Capital, Taylor & Francis Journals, vol. 20(1), pages 1-26, January.
  27. Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019. "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(1), pages 41-62.
  28. Will Drover & Matthew S. Wood & Andrew Zacharakis, 2017. "Attributes of Angel and Crowdfunded Investments as Determinants of VC Screening Decisions," Entrepreneurship Theory and Practice, , vol. 41(3), pages 323-347, May.
  29. Roccapriore, Ashley Y. & Cardon, Melissa S. & Murnieks, Charles Y. & Crook, T. Russell, 2025. "Which signals matter most? A meta-analytic study of early-stage investment decisions," Journal of Business Venturing Insights, Elsevier, vol. 23(C).
  30. Jermain C. Kaminski & Christian Hopp, 2020. "Predicting outcomes in crowdfunding campaigns with textual, visual, and linguistic signals," Small Business Economics, Springer, vol. 55(3), pages 627-649, October.
  31. Vijaya & Ajit Yadav & Himendu Prakash Mathur, 2024. "Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(1), pages 229-254, March.
  32. Mestwerdt, Sönke & Mrożewski, Matthias & Sydow, Alisa & Burkert, Nathalie, 2025. "Unveiling signaling processes in early-stage cross-border investment: Evidence from South African entrepreneurs and European business angels," Journal of World Business, Elsevier, vol. 60(5).
  33. Oo, Pyayt P. & Creek, Steven A. & Sheppard, Leah D., 2022. "Perceived warmth and competence in crowdfunding: Which matters more and for whom?," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
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