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Marketing innovation: A consequence of competitiveness

Citations

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  1. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
  2. Foroudi, Pantea & Yu, Qionglei & Gupta, Suraksha & Foroudi, Mohammad M., 2019. "Enhancing university brand image and reputation through customer value co-creation behaviour," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 218-227.
  3. André Dumas Tsambou & Yannick Fosso Djoumessi, 2026. "Do Non-technological Innovations Enhance Competitive Advantage? Evidence from the Manufacturing and Service Sectors in Senegal," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 17(2), pages 5068-5096, April.
  4. Yu-Xia Tu & Vaidas Gaidelys & Rūta Čiutienė & Gerda Žigienė & Bohdan Kovalov & Rita Jucevičienė, 2023. "Changes in the Competitive Environment and Their Evaluation in the Context of COVID-19: A Case Study," Sustainability, MDPI, vol. 15(3), pages 1-14, February.
  5. K. Sachpazidu-Wojcicka, 2021. "Small Firm’s Cooperation for Innovation with other Firms and Research Units - Whether the Partner Matters for Product, Process, Marketing and Organizational Innovations?," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 69-75.
  6. Foroudi, Pantea & Jin, Zhongqi & Gupta, Suraksha & Foroudi, Mohammad M. & Kitchen, Philip J., 2018. "Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention," Journal of Business Research, Elsevier, vol. 89(C), pages 462-474.
  7. Edeh, Jude Ndubuisi & Obodoechi, Divine Ndubuisi & Ramos-Hidalgo, Encarnación, 2020. "Effects of innovation strategies on export performance: New empirical evidence from developing market firms," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
  8. Jianping Peng & Qun Qin & Tanya (Ya) Tang, 2021. "The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China," Sustainability, MDPI, vol. 13(18), pages 1-15, September.
  9. Foroudi, Pantea & Cuomo, Maria Teresa & Foroudi, Mohammad M. & Katsikeas, Constantine S. & Gupta, Suraksha, 2020. "Linking identity and heritage with image and a reputation for competition," Journal of Business Research, Elsevier, vol. 113(C), pages 317-325.
  10. Chandrasapth, Koblarp & Yannopoulou, Natalia & Schoefer, Klaus & Liu, Martin J., 2022. "A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities: The case of Samsung vs. Huawei," Journal of Business Research, Elsevier, vol. 144(C), pages 1103-1120.
  11. Han, Xiaomin & Goxe, François & Freeman, Susan, 2024. "Internationalization through social networks: A systematic review and future research agenda," International Business Review, Elsevier, vol. 33(4).
  12. Shaker Habis Nawafleh & Prof. Dr. Suleiman Al-Khattab, 2019. "The Impact of Marketing Innovation on Customer Satisfaction in Aqaba Special Economic Zone Authority," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 399-417, July.
  13. Xiaotang Zhang & Haili Zhang & Michael Song, 2019. "Does Social Capital Increase Innovation Speed? Empirical Evidence from China," Sustainability, MDPI, vol. 11(22), pages 1-22, November.
  14. Pingjun Jiang, 2025. "Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 82-95, March.
  15. Mukhamad Najib & Abdul Aziz Abdul Rahman & Farah Fahma, 2021. "Business Survival of Small and Medium-Sized Restaurants through a Crisis: The Role of Government Support and Innovation," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
  16. Yongrong Xin & Ume Laila & Shuo Zhang, 2024. "Modeling the influence of green innovation on environmental sustainability of small and medium-sized enterprises: A way towards sustainable development," Energy & Environment, , vol. 35(2), pages 779-794, March.
  17. Shiyong Zheng & Xinsen Ye & Weili Guan & Yuping Yang & Jiaying Li & Biqing Li, 2022. "Assessing the Influence of Green Innovation on the Market Performance of Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 14(20), pages 1-14, October.
  18. Dwivedi, Abhishek & Pawsey, Nicholas, 2023. "Examining the drivers of marketing innovation in SMEs," Journal of Business Research, Elsevier, vol. 155(PB).
  19. Dao H. Duong & Fredric W. Swierczek, 2019. "The Impact of Top Management Team and Organizational Culture on Product/Service and Process Innovation in Vietnamese Banks," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 9(2), pages 1-3.
  20. Atefeh Yazdanparast & Ila Manuj & Michael Plasch & Markus Gerschberger & Daniela Freudenthaler, 2019. "Comparing Service, Product, And Process Innovations: Insights From The Internal Supply Chain Network Of A European Steel Manufacturing Firm," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-38, April.
  21. Jalal Rajeh Hanaysha, 2021. "An Examination of Innovation Capabilities and Corporate Reputation in Banking Sector," Jindal Journal of Business Research, , vol. 10(2), pages 199-213, December.
  22. Ijaz Hussain & Shaohong Mu & Muhammad Mohiuddin & Rizwan Qaiser Danish & Shrafat Ali Sair, 2020. "Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
  23. Sipos, Norbert & Lukovszki, Lívia & Rideg, András & Al Najjar, Ayman Sadik, 2025. "A marketinginnováció erőforrás-alapú megközelítése a kkv-k körében [A resource-based approach to marketing innovation among micro, small and medium-sized enterprises]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 1001-1031.
  24. Latan, Hengky & Chiappetta Jabbour, Charbel Jose & Lopes de Sousa Jabbour, Ana Beatriz & de Camargo Fiorini, Paula & Foropon, Cyril, 2020. "Innovative efforts of ISO 9001-certified manufacturing firms: Evidence of links between determinants of innovation, continuous innovation and firm performance," International Journal of Production Economics, Elsevier, vol. 223(C).
  25. V. Kumar & Philip Kotler & Ajay Kumar, 2026. "Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 1-27, February.
  26. Marek Vokoun & Romana Píchová, 2020. "Market Orientation and Marketing Innovation Activities in the Czech Manufacturing Sector," IJFS, MDPI, vol. 8(1), pages 1-9, February.
  27. repec:bcp:journl:v:8:y:2024:i:2:p:1025-1038 is not listed on IDEAS
  28. repec:ers:journl:v:xxiv:y:2021:i:special1:p:69-75 is not listed on IDEAS
  29. Solomon Tawiah Yeboah & Ernest Kumi & William Asamoah-Appiah, 2025. "Effects of employee engagement, marketing innovations and human capital growth integration on strategic brand performance: exploring smes in Ghana," SN Business & Economics, Springer, vol. 5(7), pages 1-26, July.
  30. Zhelyu Vladimirov, 2021. "Mediating Role of Innovations as a Factor of Firm’s Competitiveness," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 407-429, September.
  31. Weilun Huang & Hengbin Yin & Seongjin Choi & Mohsin Muhammad, 2022. "Micro- and Small-Sized Enterprises’ Sustainability-Oriented Innovation for COVID-19," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
  32. RÎPA Alexandru Ioan & NICOLESCU Luminița, 2023. "Innovation in Top Ten MNCs Activating in Consumer Goods Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
  33. Saridakis, George & Idris, Bochra & Hansen, Jared M. & Dana, Leo Paul, 2019. "SMEs' internationalisation: When does innovation matter?," Journal of Business Research, Elsevier, vol. 96(C), pages 250-263.
  34. Bae, Sang Hoo & Zhu, Qingyun & Sarkis, Joseph, 2024. "Supply chain interactions and strategic product deletion Decisions: A Game-Theoretic analysis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 186(C).
  35. Itzhak Gnizy, 2025. "The impact of ambidextrous traditional and contemporary data analytics on marketing innovation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(4), pages 1219-1237, December.
  36. Norbert Sipos & András Rideg & Ayman Sadik Al Najjar & Lívia Lukovszki, 2025. "Resource-based view of marketing innovation in SMEs: a multi-country empirical analysis based on the global competitiveness project," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-24, December.
  37. Shih, Yu-Yuan & Lin, Chih-An, 2022. "Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era," Journal of Business Research, Elsevier, vol. 148(C), pages 410-419.
  38. Ngo, Liem Viet & Bucic, Tania & Sinha, Ashish & Lu, Vinh Nhat, 2019. "Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation," Journal of Business Research, Elsevier, vol. 94(C), pages 154-161.
  39. Lee, Ryeowon & Lee, Jong-Ho & Garrett, Tony C., 2019. "Synergy effects of innovation on firm performance," Journal of Business Research, Elsevier, vol. 99(C), pages 507-515.
  40. Aberkane Mohammed Saad & Farhane Youness, 2024. "Innovating the Moroccan Social and Solidarity Economy: Sustainable Solutions for the Craft Sector," Sustainability, MDPI, vol. 16(17), pages 1-32, August.
  41. Charles Karani & Patience Mshenga, 2021. "Steering the sustainability of entrepreneurial start-ups," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 223-239, December.
  42. Kluge, Jan & Lappoehn, Sarah & Plank, Kerstin, 2020. "The Determinants of Economic Competitiveness," IHS Working Paper Series 24, Institute for Advanced Studies.
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