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A broad overview of interactive digital marketing: A bibliometric network analysis

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Cited by:

  1. Akter, Shahriar & Dwivedi, Yogesh K. & Sajib, Shahriar & Biswas, Kumar & Bandara, Ruwan J. & Michael, Katina, 2022. "Algorithmic bias in machine learning-based marketing models," Journal of Business Research, Elsevier, vol. 144(C), pages 201-216.
  2. Peter Konhäusner & Robert Seidentopf, 2021. "Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19," JRFM, MDPI, vol. 14(8), pages 1-19, July.
  3. Dr. Arvind kumar Malviya & Megha Kaushal, 2026. "An Empirical Study of Impact of Digital Marketing Frauds on Customers’ Online Buying Behaviour in Madhya Pradesh," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 13(6), pages 268-273, June.
  4. Liu, Ethan Xin & Dang, Lily, 2025. "Digital transformation and debt financing cost: A threefold risk perspective," Journal of Financial Stability, Elsevier, vol. 76(C).
  5. Shang, Dawei & Wu, Weiwei, 2022. "Does green morality lead to collaborative consumption behavior toward online collaborative redistribution platforms? Evidence from emerging markets shows the asymmetric roles of pro-environmental self-identity and green personal norms," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  6. Chi, Nguyen Thi Khanh, 2021. "Innovation capability: The impact of e-CRM and COVID-19 risk perception," Technology in Society, Elsevier, vol. 67(C).
  7. Singh, Anjali & Lim, Weng Marc & Jha, Sumi & Kumar, Satish & Ciasullo, Maria Vincenza, 2023. "The state of the art of strategic leadership," Journal of Business Research, Elsevier, vol. 158(C).
  8. V. G. P. Lakshika & B. T. K. Chathuranga & P. G. S. A. Jayarathne, 2025. "The evolving role of AI and ML in digital promotion: a systematic review and research agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 288-307, June.
  9. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
  10. Yuksektepe, Meltem & Hasiloglu, Selcuk Burak, 2025. "The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  11. Meng Tao & Faizan Alam & Eva Lahuerta-Otero & Chen Mengyuan, 2024. "Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming," SAGE Open, , vol. 14(1), pages 21582440241, March.
  12. Acar Kara T & Orman F, 2024. "Research trends in digital marketing and data-driven marketing: A bibliometric analysis," Upravlenets, Ural State University of Economics, vol. 15(6), pages 48-59, December.
  13. Saesen, Julie & Vera Hedwig Schmidt, Corinna & Strese, Steffen, 2024. "The more, the better: The influence of overconfident CEOs on their firms’ digital orientation," Journal of Business Research, Elsevier, vol. 183(C).
  14. Thu-Hang Hoang & Nhi Pham Phuong Nguyen & Nhu-Y Ngoc Hoang & Mohammadreza Akbari & Huy Truong Quang & An Duong Thi Binh, 2023. "Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends," Operations Management Research, Springer, vol. 16(3), pages 1162-1184, September.
  15. Gupta, Manjul & Ghafoori, Arman & Kim, Eunyoung & Merhi, Mohammad I. & Filieri, Raffaele, 2025. "Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance," Journal of Business Research, Elsevier, vol. 196(C).
  16. Adela Laura Popa & Naiana Nicoleta Ţarcă & Dinu Vlad Sasu & Simona Aurelia Bodog & Remus Dorel Roşca & Teodora Mihaela Tarcza, 2022. "Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
  17. Rituparna Basu & Md. Nayeem Aktar & Satish Kumar, 2025. "The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(2), pages 267-287, June.
  18. Wang, Guoqiang & Tan, Garry Wei-Han & Yuan, Yunpeng & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2022. "Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  19. Verma, Deepak & Prakash Dewani, Prem & Behl, Abhishek & Pereira, Vijay & Dwivedi, Yogesh & Del Giudice, Manilo, 2023. "A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type," Journal of Business Research, Elsevier, vol. 154(C).
  20. Kowalski, Mauro Estefano & de Vasconcelos Gomes, Leonardo Augusto & Borini, Felipe Mendes & Bernardes, Roberto Carlos, 2026. "Business-to-business ecosystem smartification for manufacturing: A definition, an integrative framework, and future directions," Technovation, Elsevier, vol. 151(C).
  21. Rituparna Basu & Anil Kumar & Satish Kumar, 2023. "Twenty‐five years of consumer vulnerability research: Critical insights and future directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 673-695, January.
  22. Xiaoyan Wang & Guocai Wang & Yanhui Zhao & Wyatt A. Schrock, 2024. "The Intellectual Structure of Sales Ethics Research: A Multi-method Bibliometric Analysis," Journal of Business Ethics, Springer, vol. 193(1), pages 133-157, August.
  23. Jia, Xingping, 2025. "Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  24. Assunta Di Vaio & Rohail Hassan & Gabriella D’Amore & Riccardo Tiscini, 2024. "Responsible innovation and ethical corporate behavior in the Asian fashion industry: A systematic literature review and avenues ahead," Asia Pacific Journal of Management, Springer, vol. 41(3), pages 1129-1173, September.
  25. Ramah Safwan Daoudi & Al-Harath Ateik, 2026. "E-Marketing Strategies and Customer Satisfaction: Empirical Evidence from Al-Baik Restaurant in Saudi Arabia," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 11(4), pages 178-189, April.
  26. Kaishun Li & Kaiming Li, 2025. "The impact of collaboration networks constructed through common project experience on research output," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-18, December.
  27. La Ragione, Giuseppe & Risitano, Marcello, 2026. "Rethinking consumer behaviour in a green digital marketing landscape," Journal of Business Research, Elsevier, vol. 202(C).
  28. Shams, Riad & Chatterjee, Sheshadri & Chaudhuri, Ranjan, 2024. "Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand," Journal of Business Research, Elsevier, vol. 179(C).
  29. Sáez-Ortuño, Laura & Forgas-Coll, Santiago & Huertas-Garcia, Ruben & Sánchez-García, Javier, 2023. "What's on the horizon? A bibliometric analysis of personal data collection methods on social networks," Journal of Business Research, Elsevier, vol. 158(C).
  30. Akter, Shahriar & Hossain, Md Afnan & Sajib, Shahriar & Sultana, Saida & Rahman, Mahfuzur & Vrontis, Demetris & McCarthy, Grace, 2023. "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, Elsevier, vol. 125(C).
  31. Jain, Shilpi & Basu, Sriparna & Dwivedi, Yogesh K & Kaur, Sumeet, 2022. "Interactive voice assistants – Does brand credibility assuage privacy risks?," Journal of Business Research, Elsevier, vol. 139(C), pages 701-717.
  32. Chen, Cheih-Ying & Huarng, Kun-Huang & González, Vanessa Izquierdo, 2022. "How creative cute characters affect purchase intention," Journal of Business Research, Elsevier, vol. 142(C), pages 211-220.
  33. Federica Pascucci & Elisabetta Savelli & Giacomo Gistri, 2023. "How digital technologies reshape marketing: evidence from a qualitative investigation," Italian Journal of Marketing, Springer, vol. 2023(1), pages 27-58, March.
  34. Umer Aziz & Tariq Ahmad Lone & Ishtiaq Hussain Qureshi, 2025. "Exploring the triad: intellectual capital, performance, and sustainability through bibliometric analysis," SN Business & Economics, Springer, vol. 5(8), pages 1-30, August.
  35. Bongsug (Kevin) Chae, 2022. "Mapping the Evolution of Digital Business Research: A Bibliometric Review," Sustainability, MDPI, vol. 14(12), pages 1-13, June.
  36. Prateek Kalia & Dušan Mladenović & à ngel Acevedo-Duque, 2022. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
  37. Anand Jhawar & Sanjeev Varshney & Prashant Kumar, 2024. "Sponsorship Disclosure on social media: literature review and future research agenda," Management Review Quarterly, Springer, vol. 74(3), pages 1589-1617, September.
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