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A broad overview of interactive digital marketing: A bibliometric network analysis

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  1. Akter, Shahriar & Dwivedi, Yogesh K. & Sajib, Shahriar & Biswas, Kumar & Bandara, Ruwan J. & Michael, Katina, 2022. "Algorithmic bias in machine learning-based marketing models," Journal of Business Research, Elsevier, vol. 144(C), pages 201-216.
  2. Peter Konhäusner & Robert Seidentopf, 2021. "Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19," JRFM, MDPI, vol. 14(8), pages 1-19, July.
  3. Liu, Ethan Xin & Dang, Lily, 2025. "Digital transformation and debt financing cost: A threefold risk perspective," Journal of Financial Stability, Elsevier, vol. 76(C).
  4. Shang, Dawei & Wu, Weiwei, 2022. "Does green morality lead to collaborative consumption behavior toward online collaborative redistribution platforms? Evidence from emerging markets shows the asymmetric roles of pro-environmental self," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  5. Chi, Nguyen Thi Khanh, 2021. "Innovation capability: The impact of e-CRM and COVID-19 risk perception," Technology in Society, Elsevier, vol. 67(C).
  6. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
  7. Meng Tao & Faizan Alam & Eva Lahuerta-Otero & Chen Mengyuan, 2024. "Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming," SAGE Open, , vol. 14(1), pages 21582440241, March.
  8. Acar Kara T & Orman F, 2024. "Research trends in digital marketing and data-driven marketing: A bibliometric analysis," Upravlenets, Ural State University of Economics, vol. 15(6), pages 48-59, December.
  9. Saesen, Julie & Vera Hedwig Schmidt, Corinna & Strese, Steffen, 2024. "The more, the better: The influence of overconfident CEOs on their firms’ digital orientation," Journal of Business Research, Elsevier, vol. 183(C).
  10. Thu-Hang Hoang & Nhi Pham Phuong Nguyen & Nhu-Y Ngoc Hoang & Mohammadreza Akbari & Huy Truong Quang & An Duong Thi Binh, 2023. "Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends," Operations Management Research, Springer, vol. 16(3), pages 1162-1184, September.
  11. Adela Laura Popa & Naiana Nicoleta Ţarcă & Dinu Vlad Sasu & Simona Aurelia Bodog & Remus Dorel Roşca & Teodora Mihaela Tarcza, 2022. "Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
  12. Wang, Guoqiang & Tan, Garry Wei-Han & Yuan, Yunpeng & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2022. "Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  13. Rituparna Basu & Anil Kumar & Satish Kumar, 2023. "Twenty‐five years of consumer vulnerability research: Critical insights and future directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 673-695, January.
  14. Xiaoyan Wang & Guocai Wang & Yanhui Zhao & Wyatt A. Schrock, 2024. "The Intellectual Structure of Sales Ethics Research: A Multi-method Bibliometric Analysis," Journal of Business Ethics, Springer, vol. 193(1), pages 133-157, August.
  15. Shams, Riad & Chatterjee, Sheshadri & Chaudhuri, Ranjan, 2024. "Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand," Journal of Business Research, Elsevier, vol. 179(C).
  16. Sáez-Ortuño, Laura & Forgas-Coll, Santiago & Huertas-Garcia, Ruben & Sánchez-García, Javier, 2023. "What's on the horizon? A bibliometric analysis of personal data collection methods on social networks," Journal of Business Research, Elsevier, vol. 158(C).
  17. Akter, Shahriar & Hossain, Md Afnan & Sajib, Shahriar & Sultana, Saida & Rahman, Mahfuzur & Vrontis, Demetris & McCarthy, Grace, 2023. "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, Elsevier, vol. 125(C).
  18. Jain, Shilpi & Basu, Sriparna & Dwivedi, Yogesh K & Kaur, Sumeet, 2022. "Interactive voice assistants – Does brand credibility assuage privacy risks?," Journal of Business Research, Elsevier, vol. 139(C), pages 701-717.
  19. Bongsug (Kevin) Chae, 2022. "Mapping the Evolution of Digital Business Research: A Bibliometric Review," Sustainability, MDPI, vol. 14(12), pages 1-13, June.
  20. Prateek Kalia & Dušan Mladenović & à ngel Acevedo-Duque, 2022. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
  21. Singh, Anjali & Lim, Weng Marc & Jha, Sumi & Kumar, Satish & Ciasullo, Maria Vincenza, 2023. "The state of the art of strategic leadership," Journal of Business Research, Elsevier, vol. 158(C).
  22. Verma, Deepak & Prakash Dewani, Prem & Behl, Abhishek & Pereira, Vijay & Dwivedi, Yogesh & Del Giudice, Manilo, 2023. "A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type," Journal of Business Research, Elsevier, vol. 154(C).
  23. Assunta Di Vaio & Rohail Hassan & Gabriella D’Amore & Riccardo Tiscini, 2024. "Responsible innovation and ethical corporate behavior in the Asian fashion industry: A systematic literature review and avenues ahead," Asia Pacific Journal of Management, Springer, vol. 41(3), pages 1129-1173, September.
  24. Chen, Cheih-Ying & Huarng, Kun-Huang & González, Vanessa Izquierdo, 2022. "How creative cute characters affect purchase intention," Journal of Business Research, Elsevier, vol. 142(C), pages 211-220.
  25. Federica Pascucci & Elisabetta Savelli & Giacomo Gistri, 2023. "How digital technologies reshape marketing: evidence from a qualitative investigation," Italian Journal of Marketing, Springer, vol. 2023(1), pages 27-58, March.
  26. Anand Jhawar & Sanjeev Varshney & Prashant Kumar, 2024. "Sponsorship Disclosure on social media: literature review and future research agenda," Management Review Quarterly, Springer, vol. 74(3), pages 1589-1617, September.
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