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Influence of new-age technologies on marketing: A research agenda

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  1. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2021. "Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage," Journal of Business Research, Elsevier, vol. 131(C), pages 287-296.
  2. Abou-Foul, Mohamad & Ruiz-Alba, Jose L. & López-Tenorio, Pablo J., 2023. "The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 157(C).
  3. Bożena Gajdzik & Kamila Bartuś & Magdalena Jaciow & Radosław Wolniak & Robert Wolny & Wiesław Wes Grebski, 2024. "Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years," Sustainability, MDPI, vol. 16(11), pages 1-29, May.
  4. Kumar, V. & Rajan, Bharath & Gupta, Shaphali, 2025. "Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view," Journal of Business Research, Elsevier, vol. 188(C).
  5. Arne De Keyser & Yves Van Vaerenbergh, 2024. "Beyond the snafu: Research directions in customer experience-led business transformation," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 144-157, June.
  6. Nie, Jing & Zhang, Jiaming & Chang, Xue, 2024. "Does social capital matter to firm digital transformation? Evidence from China," Finance Research Letters, Elsevier, vol. 65(C).
  7. Büttgen, Marion & al.,, 2021. "Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(2), pages 71-102.
  8. Ayman Abdalmajeed Alsmadi, 2025. "Beyond compliance: exploring the synergy of Islamic Fintech and CSR in fostering inclusive financial adoption," Future Business Journal, Springer, vol. 11(1), pages 1-14, December.
  9. K. Kajol & Srijanani Devarakonda & Ranjit Singh & H. Kent Baker, 2025. "Drivers influencing the adoption of cryptocurrency: a social network analysis approach," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-25, December.
  10. Qiao, Penghua & Liu, Siting & Fung, Hung-Gay & Wang, Chen, 2024. "Corporate green innovation in a digital economy," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 870-883.
  11. Kull, Alexander J. & Romero, Marisabel & Monahan, Lisa, 2021. "How may I help you? Driving brand engagement through the warmth of an initial chatbot message," Journal of Business Research, Elsevier, vol. 135(C), pages 840-850.
  12. Mengjun Li & Ayoung Suh, 2022. "Anthropomorphism in AI-enabled technology: A literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2245-2275, December.
  13. Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023. "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 36-46, March.
  14. Mei Peng Low & Tat-Huei Cham & Yee-Shan Chang & Xin-Jean Lim, 2023. "Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 607-636, December.
  15. Liubov Vasylyshyna & Kateryna Yahelska & Halyna Aldankova & Kateryna Liashuk, 2024. "Development of marketing research technologies as the basis of a socially responsible marketing strategy," Eastern-European Journal of Enterprise Technologies, PC TECHNOLOGY CENTER, vol. 5(13 (131)), pages 76-85, October.
  16. Weege, Maria & Zweigle, Tanja, 2025. "AI in marketing education: Capabilities required of marketers today," IU Discussion Papers - Marketing & Communication 2 (April 2025), IU International University of Applied Sciences.
  17. Wondwesen Tafesse & Bronwyn Wood, 2024. "Hey ChatGPT: an examination of ChatGPT prompts in marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 790-805, December.
  18. Li, Meichan & Wang, Rui, 2023. "Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  19. Singh, Gaganpreet & Roy, Sanjit K. & Apostolidis, Chrysostomos & Quaddus, Mohammed & Sadeque, Saalem, 2025. "Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  20. Bożena Gajdzik & Magdalena Jaciow & Larysa Mosora & Agata Stolecka-Makowska & Radosław Wolniak & Robert Wolny, 2025. "Collaborative Consumption and Its Implication for Sustainable Consumption of Generation Z in Ukraine," Sustainability, MDPI, vol. 17(10), pages 1-34, May.
  21. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
  22. De Keyser, Arne & Bart, Yakov & Gu, Xian & Liu, Stephanie Q. & Robinson, Stacey G. & Kannan, P.K., 2021. "Opportunities and challenges of using biometrics for business: Developing a research agenda," Journal of Business Research, Elsevier, vol. 136(C), pages 52-62.
  23. Jeetu Rana & Yash Daultani, 2023. "Mapping the Role and Impact of Artificial Intelligence and Machine Learning Applications in Supply Chain Digital Transformation: A Bibliometric Analysis," Operations Management Research, Springer, vol. 16(4), pages 1641-1666, December.
  24. Nur Hazlinda Azleen Abdul Halim & Mohamed Ainuddin Mohamed Azlan & Muhammad Nur Ammeerul Nor Adzhar & Norashikin Hussein, 2023. "Accelerating digital talent readiness in Malaysian banking sector: A study on technology adoption through the intention to use customer-focused digital solutions," Information Management and Business Review, AMH International, vol. 15(1), pages 164-175.
  25. Jie Zhang & Chen Ruan, 2024. "Blockchain Technology and Corporate Performance: Empirical Evidence from Listed Companies in China," Sustainability, MDPI, vol. 16(21), pages 1-18, October.
  26. Mohammad Wasiq & Abu Bashar & Syed Akmal & Mustafa Raza Rabbani & Mohd Afzal Saifi & Nishad Nawaz & Youssef Tarek Nasef, 2023. "Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
  27. Strycharz, Joanna & Segijn, Claire M., 2024. "Ethical side-effect of dataveillance in advertising: Impact of data collection, trust, privacy concerns and regulatory differences on chilling effects," Journal of Business Research, Elsevier, vol. 173(C).
  28. Treiblmaier, Horst & Petrozhitskaya, Elena, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Journal of Business Research, Elsevier, vol. 159(C).
  29. Ngai, Eric W.T. & Wu, Yuanyuan, 2022. "Machine learning in marketing: A literature review, conceptual framework, and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 35-48.
  30. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  31. Roy, Sanjit K. & Singh, Gaganpreet & Hollebeek, Linda D. & Shabnam, Saadia & Japutra, Arnold & van Doorn, Sebastian & Ray, Subhasis & Appio, Francesco Paolo, 2024. "Smart service value: Conceptualization, scale development, and validation in the retailing context," Technovation, Elsevier, vol. 137(C).
  32. Matti Haverila & Jenny Carita Twyford & Hadi Zarea, 2025. "Analyzing the Interaction of Industry 4.0 and Sustainable Global Marketing Channel Development with Necessary Condition Analysis: The Role of Inter-Organizational Trust," Sustainability, MDPI, vol. 17(6), pages 1-25, March.
  33. Abhishek Behl & Brinda Sampat & Vijay Pereira & Nirma Sadamali Jayawardena & Benjamin Laker, 2024. "Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms," Annals of Operations Research, Springer, vol. 333(2), pages 1103-1132, February.
  34. Su, Jingqin & Zhang, Yajie & Wu, Xianyun, 2023. "How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  35. Srikrishna Chintalapati & Shivendra Kumar Pandey, 2025. "Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 17-36, March.
  36. Federica Pascucci & Elisabetta Savelli & Giacomo Gistri, 2023. "How digital technologies reshape marketing: evidence from a qualitative investigation," Italian Journal of Marketing, Springer, vol. 2023(1), pages 27-58, March.
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