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Influence of new-age technologies on marketing: A research agenda

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  1. Yuk Ming Tang & Ka Yin Chau, 2025. "Blockchain evolution and management theoretical (BEMT) model based on integrated semantic similarity and co-citation analysis for next generation service industry," Operations Management Research, Springer, vol. 18(2), pages 475-494, June.
  2. Roy, Sanjit K. & Tehrani, Ali N. & Pandit, Ameet & Apostolidis, Chrysostomos & Ray, Subhasis, 2025. "AI-capable relationship marketing: Shaping the future of customer relationships," Journal of Business Research, Elsevier, vol. 192(C).
  3. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2021. "Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage," Journal of Business Research, Elsevier, vol. 131(C), pages 287-296.
  4. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
  5. Abou-Foul, Mohamad & Ruiz-Alba, Jose L. & López-Tenorio, Pablo J., 2023. "The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective," Journal of Business Research, Elsevier, vol. 157(C).
  6. De Keyser, Arne & Bart, Yakov & Gu, Xian & Liu, Stephanie Q. & Robinson, Stacey G. & Kannan, P.K., 2021. "Opportunities and challenges of using biometrics for business: Developing a research agenda," Journal of Business Research, Elsevier, vol. 136(C), pages 52-62.
  7. Bożena Gajdzik & Kamila Bartuś & Magdalena Jaciow & Radosław Wolniak & Robert Wolny & Wiesław Wes Grebski, 2024. "Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years," Sustainability, MDPI, vol. 16(11), pages 1-29, May.
  8. Jeetu Rana & Yash Daultani, 2023. "Mapping the Role and Impact of Artificial Intelligence and Machine Learning Applications in Supply Chain Digital Transformation: A Bibliometric Analysis," Operations Management Research, Springer, vol. 16(4), pages 1641-1666, December.
  9. Minwoo Lee & Yoon Koh & Araceli Hernandez & Taehyee Um, 2025. "AI-powered predictive modeling for food-service crowdfunding success: An integrated approach with business intelligence and supervised machine learning for smart business ecosystem," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-18, December.
  10. Kumar, V. & Rajan, Bharath & Gupta, Shaphali, 2025. "Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view," Journal of Business Research, Elsevier, vol. 188(C).
  11. Arjun J Nair & Sridhar Manohar & Satish Rao A B, 2025. "Self sovereign identity in e-governance: blockchain solutions for fintech compliance and citizen-centric financial services," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
  12. Nur Hazlinda Azleen Abdul Halim & Mohamed Ainuddin Mohamed Azlan & Muhammad Nur Ammeerul Nor Adzhar & Norashikin Hussein, 2023. "Accelerating digital talent readiness in Malaysian banking sector: A study on technology adoption through the intention to use customer-focused digital solutions," Information Management and Business Review, AMH International, vol. 15(1), pages 164-175.
  13. Arne De Keyser & Yves Van Vaerenbergh, 2024. "Beyond the snafu: Research directions in customer experience-led business transformation," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 144-157, June.
  14. Wenjun Mai & Cunlin Li & Yanpeng Chen & Lijun Mai, 2024. "Exploring the Influence of Digital Infrastructure on Fiscal Self-Sufficiency: Empirical Evidence From 29 Provincial in China," SAGE Open, , vol. 14(4), pages 21582440241, October.
  15. De Caigny, Arno & Coussement, Kristof & Hoornaert, Steven & Meire, Matthijs, 2025. "Life event-based marketing using AI," Journal of Business Research, Elsevier, vol. 193(C).
  16. Nie, Jing & Zhang, Jiaming & Chang, Xue, 2024. "Does social capital matter to firm digital transformation? Evidence from China," Finance Research Letters, Elsevier, vol. 65(C).
  17. Du, Shuili & Zhao, Min & Sen, Sankar, 2026. "Consumer adoption of community-focused smart products: the moderating role of political ideology," Journal of Business Research, Elsevier, vol. 206(C).
  18. Li, Xiaofan & Wang, Qiaochu & Kong, Dongmin & Tao, Yunqing, 2025. "Intelligent manufacturing and corporate human capital upgrade in China," Journal of Asian Economics, Elsevier, vol. 97(C).
  19. Jie Zhang & Chen Ruan, 2024. "Blockchain Technology and Corporate Performance: Empirical Evidence from Listed Companies in China," Sustainability, MDPI, vol. 16(21), pages 1-18, October.
  20. Mohammad Wasiq & Abu Bashar & Syed Akmal & Mustafa Raza Rabbani & Mohd Afzal Saifi & Nishad Nawaz & Youssef Tarek Nasef, 2023. "Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
  21. Büttgen, Marion & al.,, 2021. "Blockchain in Service Management and Service Research - Developing a Research Agenda and Managerial Implications," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(2), pages 71-102.
  22. Mueller, Alexander & Kuester, Sabine & von Janda, Sergej, 2025. "Socially (un)acceptable errors of AI: Consumer perceptions of different AI-induced errors," Journal of Business Research, Elsevier, vol. 201(C).
  23. Ayman Abdalmajeed Alsmadi, 2025. "Beyond compliance: exploring the synergy of Islamic Fintech and CSR in fostering inclusive financial adoption," Future Business Journal, Springer, vol. 11(1), pages 1-14, December.
  24. Jiang Xiao Li & Stavros Sindakis & Saloome Showkat, 2025. "Chain Shareholders and Enterprises Digital Transformation: Empirical Evidence from Listed Companies in China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(2), pages 7281-7324, June.
  25. K. Kajol & Srijanani Devarakonda & Ranjit Singh & H. Kent Baker, 2025. "Drivers influencing the adoption of cryptocurrency: a social network analysis approach," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-25, December.
  26. Gao, Junzhe & Opute, Abdullah Promise & Jawad, Caroline & Zhan, Meng, 2025. "The influence of artificial intelligence chatbot problem solving on customers’ continued usage intention in e-commerce platforms: an expectation-confirmation model approach," Journal of Business Research, Elsevier, vol. 200(C).
  27. Qiao, Penghua & Liu, Siting & Fung, Hung-Gay & Wang, Chen, 2024. "Corporate green innovation in a digital economy," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 870-883.
  28. Strycharz, Joanna & Segijn, Claire M., 2024. "Ethical side-effect of dataveillance in advertising: Impact of data collection, trust, privacy concerns and regulatory differences on chilling effects," Journal of Business Research, Elsevier, vol. 173(C).
  29. Kull, Alexander J. & Romero, Marisabel & Monahan, Lisa, 2021. "How may I help you? Driving brand engagement through the warmth of an initial chatbot message," Journal of Business Research, Elsevier, vol. 135(C), pages 840-850.
  30. Treiblmaier, Horst & Petrozhitskaya, Elena, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Journal of Business Research, Elsevier, vol. 159(C).
  31. Ngai, Eric W.T. & Wu, Yuanyuan, 2022. "Machine learning in marketing: A literature review, conceptual framework, and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 35-48.
  32. Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  33. Roy, Sanjit K. & Singh, Gaganpreet & Hollebeek, Linda D. & Shabnam, Saadia & Japutra, Arnold & van Doorn, Sebastian & Ray, Subhasis & Appio, Francesco Paolo, 2024. "Smart service value: Conceptualization, scale development, and validation in the retailing context," Technovation, Elsevier, vol. 137(C).
  34. Matti Haverila & Jenny Carita Twyford & Hadi Zarea, 2025. "Analyzing the Interaction of Industry 4.0 and Sustainable Global Marketing Channel Development with Necessary Condition Analysis: The Role of Inter-Organizational Trust," Sustainability, MDPI, vol. 17(6), pages 1-25, March.
  35. Mengjun Li & Ayoung Suh, 2022. "Anthropomorphism in AI-enabled technology: A literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2245-2275, December.
  36. Zhou, Zixun & Zhou, Xinyu & Zhang, Xuezhi & He, Qi, 2025. "Not all sparks ignite the same flame: Firm AI innovation and ESG performance," Journal of Business Research, Elsevier, vol. 201(C).
  37. Md. Masud Rana & Shah Ridwan Chowdhury & Mohammad Safaet Siddiqee & Elma Noorain Momo & Afnan Yusuf & Md. Mahbubur Rahman, 2026. "Thirty years of digital entrepreneurship research through a systematic review and bibliometric analysis," Future Business Journal, Springer, vol. 12(1), pages 1-30, December.
  38. Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023. "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 36-46, March.
  39. Abhishek Behl & Brinda Sampat & Vijay Pereira & Nirma Sadamali Jayawardena & Benjamin Laker, 2024. "Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms," Annals of Operations Research, Springer, vol. 333(2), pages 1103-1132, February.
  40. Mei Peng Low & Tat-Huei Cham & Yee-Shan Chang & Xin-Jean Lim, 2023. "Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 607-636, December.
  41. Liubov Vasylyshyna & Kateryna Yahelska & Halyna Aldankova & Kateryna Liashuk, 2024. "Development of marketing research technologies as the basis of a socially responsible marketing strategy," Eastern-European Journal of Enterprise Technologies, PC TECHNOLOGY CENTER, vol. 5(13 (131)), pages 76-85, October.
  42. Weege, Maria & Zweigle, Tanja, 2025. "AI in marketing education: Capabilities required of marketers today," IU Discussion Papers - Marketing & Communication 2 (April 2025), IU International University of Applied Sciences.
  43. Fang, Jiaqi & Su, Bixiang & Wang, Shuzhen & Wang, Bin, 2026. "Uncovering the risks of digital supply chains: A large language model framework for semantic identification and validation," International Journal of Production Economics, Elsevier, vol. 291(C).
  44. Su, Jingqin & Zhang, Yajie & Wu, Xianyun, 2023. "How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
  45. Thamir Hamad Alaskar, 2025. "Integrated AI and Business Analytics for Sustaining Data-Driven and Technological Innovation: The Mediating Role of Integration Capabilities and Digital Platform," Sustainability, MDPI, vol. 17(19), pages 1-30, September.
  46. Srikrishna Chintalapati & Shivendra Kumar Pandey, 2025. "Factors driving the adoption of AI-powered marketing in financial services: a practitioner field study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 17-36, March.
  47. Federica Pascucci & Elisabetta Savelli & Giacomo Gistri, 2023. "How digital technologies reshape marketing: evidence from a qualitative investigation," Italian Journal of Marketing, Springer, vol. 2023(1), pages 27-58, March.
  48. Lu, Yangyang & Zhang, Jing, 2025. "Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  49. Wondwesen Tafesse & Bronwyn Wood, 2024. "Hey ChatGPT: an examination of ChatGPT prompts in marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 790-805, December.
  50. Li, Meichan & Wang, Rui, 2023. "Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  51. Singh, Gaganpreet & Roy, Sanjit K. & Apostolidis, Chrysostomos & Quaddus, Mohammed & Sadeque, Saalem, 2025. "Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  52. Bożena Gajdzik & Magdalena Jaciow & Larysa Mosora & Agata Stolecka-Makowska & Radosław Wolniak & Robert Wolny, 2025. "Collaborative Consumption and Its Implication for Sustainable Consumption of Generation Z in Ukraine," Sustainability, MDPI, vol. 17(10), pages 1-34, May.
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