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Market innovation: A literature review and new research directions

Citations

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Cited by:

  1. Abroon Qazi, 2025. "Innovation forecasting: mapping pathways with global indicators," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-16, December.
  2. Samik Shome & Sushma Verma, 2025. "Zombie firms: a systematic review and future research directions," Management Review Quarterly, Springer, vol. 75(3), pages 2309-2368, September.
  3. Geiger, Susi & Kjellberg, Hans, 2021. "Market mash ups: The process of combinatorial market innovation," Journal of Business Research, Elsevier, vol. 124(C), pages 445-457.
  4. Eileen Fischer & Markus Giesler, 2023. "A rhizomatic reflection on market systems dynamics research," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 196-199, December.
  5. Samridhi Tanwar & Aakash Khindri, 2026. "Three Decades of Life Satisfaction: A Bibliometric Review and Research Agenda," FIIB Business Review, , vol. 15(2), pages 184-198, March.
  6. Lee, Chu-Heng & Hsieh, Ming-Huei, 2023. "Market innovation as an institutional reconciliation process: Two individual-level case studies," Journal of Business Research, Elsevier, vol. 169(C).
  7. Cayla, Julien & Bhatnagar, Kushagra & Nanarpuzha, Rajesh & Dey, Sayantan, 2025. "From social feeds to market fields: How influencer stories drive market innovation," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1246-1263.
  8. Shome, Samik & Hassan, M. Kabir & Verma, Sushma & Panigrahi, Tushar Ranjan, 2023. "Impact investment for sustainable development: A bibliometric analysis," International Review of Economics & Finance, Elsevier, vol. 84(C), pages 770-800.
  9. Mountford, Nicola & Geiger, Susi, 2024. "Public actor roles in market experiments: Innovating digital health markets in New York and Ireland," Journal of Business Research, Elsevier, vol. 183(C).
  10. Aranyossy, Marta & Halmosi, Peter, 2024. "Healthcare 4.0 value creation – The interconnectedness of hybrid value propositions," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
  11. Paolo Franco, 2023. "Older consumers and technology: A critical systematic literature review," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 92-121, June.
  12. Cristina Mele & Jaqueline Pels & Maria Spano & Irene Bernardo, 2023. "Emergent understandings of the market," Italian Journal of Marketing, Springer, vol. 2023(1), pages 1-25, March.
  13. Zutshi, Ambika & Creed, Andrew & Bhattacharya, Ananya & Bavik, Ali & Sohal, Amrik & Bavik, Yuen Lam, 2021. "Demystifying knowledge hiding in academic roles in higher education," Journal of Business Research, Elsevier, vol. 137(C), pages 206-221.
  14. Yongrong Xin & Ume Laila & Shuo Zhang, 2024. "Modeling the influence of green innovation on environmental sustainability of small and medium-sized enterprises: A way towards sustainable development," Energy & Environment, , vol. 35(2), pages 779-794, March.
  15. Bhavna Thawani & Meena Bhatia & Tushar Panigrahi & Sunita Mall, 2025. "Research trends on use of technology in sustainability reporting: a keyword-based bibliometric analysis," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 22(4), pages 910-940, December.
  16. Zeyu Xing & Li Wang & Debin Fang, 2023. "Unraveling the dynamics and identifying the “superstars” of R&D alliances in IUR collaboration: a two-mode network analysis in China," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-19, December.
  17. Spyros Angelopoulos & Kubra S. Canhilal & Matthew A. Hawkins, 2023. "From Groups to Communities: A Resource Mobilization Theory Perspective on the Emergence of Communities," Information Systems Frontiers, Springer, vol. 25(6), pages 2457-2474, December.
  18. Mohammed Ali Bait Ali Sulaiman, 2025. "Green Product Innovation as a Mediator Between Green Market Orientation and Sustainable Performance of SMEs," Sustainability, MDPI, vol. 17(4), pages 1-17, February.
  19. Stephen L. Vargo & Linda Peters & Hans Kjellberg & Kaisa Koskela-Huotari & Suvi Nenonen & Francesco Polese & Debora Sarno & Claudia Vaughan, 2023. "Emergence in marketing: an institutional and ecosystem framework," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 2-22, January.
  20. Suvi Nenonen & Kaj Storbacka, 2021. "Market-shaping: navigating multiple theoretical perspectives," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 336-353, December.
  21. Judith Helmer & Joelle Hawa & Carolin Plewa, 2025. "Digital technology as market shaper: A typology of digital technology roles for shaping markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-21, December.
  22. Alexander Flaig & Daniel Kindström & Mikael Ottosson, 2021. "Market-shaping phases—a qualitative meta-analysis and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 354-374, December.
  23. Easwaramoorthy Rangaswamy & Nishad Nawaz & Sirajudeen Bin Syed Mohamed & Gemini Velleringatt Joy, 2024. "A study on entrepreneurial innovation among entities in Singapore," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-36, December.
  24. Meinhold, Kathrin & Dumenu, William Kwadwo & Darr, Dietrich, 2022. "Connecting rural non-timber forest product collectors to global markets: The case of baobab (Adansonia digitata L.)," Forest Policy and Economics, Elsevier, vol. 134(C).
  25. Stathakopoulos, Vlasis & Kottikas, Konstantinos G. & Painesis, Grigorios & Theodorakis, Ioannis G. & Kottika, Efthymia, 2022. "Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy," Journal of Business Research, Elsevier, vol. 139(C), pages 1240-1254.
  26. Mager, Elena & Iurato, Chiara & Schanz, Heiner, 2023. "Depicting wood-based sectors to inform policymaking: A structural modeling approach centering on networks of markets," Forest Policy and Economics, Elsevier, vol. 157(C).
  27. Melissa Archpru Akaka & Kaisa Koskela-Huotari & Stephen L. Vargo, 2021. "Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 375-389, December.
  28. Bulawa, Nicole & Mason, Katy & Jacob, Frank, 2024. "Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure," Journal of Business Research, Elsevier, vol. 185(C).
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