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Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

Citations

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Cited by:

  1. Vermeer, Susan A.M. & Araujo, Theo & Bernritter, Stefan F. & van Noort, Guda, 2019. "Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 492-508.
  2. Stäbler, Samuel & Himme, Alexander & Edeling, Alexander & Backhaus, Max, 2023. "How firm communication affects the impact of layoff announcements on brand strength over time," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 700-723.
  3. Hartmann, Jochen & Heitmann, Mark & Siebert, Christian & Schamp, Christina, 2023. "More than a Feeling: Accuracy and Application of Sentiment Analysis," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 75-87.
  4. Jan Ole Krugmann & Jochen Hartmann, 2024. "Sentiment Analysis in the Age of Generative AI," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 11(1), pages 1-19, December.
  5. Judy A. Siguaw & Enping Mai & Xiaojing Sheng, 2021. "Word-of-mouth, servicescapes and the impact on brand effects," SN Business & Economics, Springer, vol. 1(1), pages 1-26, January.
  6. Hartmann, Jochen & Huppertz, Juliana & Schamp, Christina & Heitmann, Mark, 2019. "Comparing automated text classification methods," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 20-38.
  7. Vittoria Marino & Riccardo Resciniti & Mario D’Arco, 2020. "It’s all about marketing! Exploring the social perception in the Italian context," Italian Journal of Marketing, Springer, vol. 2020(1), pages 7-23, March.
  8. Ree Chan Ho & Muslim Amin, 2023. "Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 585-598, September.
  9. Marchand, André & Hennig-Thurau, Thorsten & Flemming, Jan, 2021. "Social media resources and capabilities as strategic determinants of social media performance," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 549-571.
  10. Pantano, Eleonora, 2021. "When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate," Journal of Business Research, Elsevier, vol. 123(C), pages 117-125.
  11. Dineva, Denitsa & Daunt, Kate & Bacile, Todd J., 2025. "Communication accommodation for de-escalating consumer tensions in online brand communities," Journal of Business Research, Elsevier, vol. 192(C).
  12. Rehan Bhatia & Agam Gupta & M. Vimalkumar & Divya Sharma, 2025. "Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott," Information Systems and e-Business Management, Springer, vol. 23(1), pages 41-68, March.
  13. Friedmann, Enav & Weiss-Sidi, Merav & Solodoha, Eliran, 2024. "Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  14. Mona Soltani & Ekant Veer & Huibert Peter Vries & Joya Kemper, 2024. "“Did You See What Happened?” How Scandals are Shared via Social Media," Corporate Reputation Review, Palgrave Macmillan, vol. 27(3), pages 186-201, August.
  15. Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.
  16. Andrea Bassanini & Eve Caroli & Bruno Chaves Ferreira & Antoine Reberioux, 2020. "Don’t Downsize This! Social Reactions to Mass Dismissals on Twitter," Post-Print halshs-03012930, HAL.
  17. Hussain, Shahid & Seet, Pi-Shen & Qazi, Asim & Salam, Abdul & Sadeque, Saalem & Shar, Sanaullah, 2025. "Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  18. Ghosh, Tathagata & Sreejesh, S. & Dwivedi, Yogesh K., 2022. "Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games," Journal of Business Research, Elsevier, vol. 147(C), pages 222-235.
  19. Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann, 2022. "Brand actions and financial consequences: a review of key findings and directions for future research," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 639-664, July.
  20. Argyris, Young Anna & Monu, Kafui & Kim, Yongsuk & Zhou, Yilu & Wang, Zuhui & Yin, Zhaozheng, 2021. "Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 67-80.
  21. Stäbler, Samuel & Himme, Alexander & Edeling, Alexander & Backhaus, Max, 2023. "How firm communication affects the impact of layoff announcements on brand strength over time," Other publications TiSEM b65b6561-d780-4d3f-a490-0, Tilburg University, School of Economics and Management.
  22. Gerrath, Maximilian H.E.E. & Mafael, Alexander & Ulqinaku, Aulona & Biraglia, Alessandro, 2023. "Service failures in times of crisis: An analysis of eWOM emotionality," Journal of Business Research, Elsevier, vol. 154(C).
  23. Liu, Wumei & Zhang, Heng & Kevin Li, Shaobo & Liu, Yan, 2025. "The time-healing effects: A multi-method study on how time affects consumers’ attitude change following the occurrence of brand scandals," Journal of Business Research, Elsevier, vol. 189(C).
  24. Milad Mirbabaie & Stefan Stieglitz & Julian Marx, 2023. "Negative Word of Mouth On Social Media: A Case Study of Deutsche Bahn’s Accountability Management," Schmalenbach Journal of Business Research, Springer, vol. 75(1), pages 99-117, March.
  25. Amatulli, Cesare & De Angelis, Matteo & Pino, Giovanni & Guido, Gianluigi, 2020. "An investigation of unsustainable luxury: How guilt drives negative word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 821-836.
  26. Agnihotri, Arpita & Bhattacharya, Saurabh & Vrontis, Demetris, 2024. "Can salespersons help firms overcome brand image crisis? Role of facial appearance," Journal of Business Research, Elsevier, vol. 176(C).
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