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The impact of brand extension success drivers on brand extension price premiums

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  1. Natalia Martin-Cruz & Ismael Barros Contreras & Juan Hernangómez Barahona & Héctor Pérez Fernández, 2020. "Parents’ Learning Mechanisms for Family Firm Succession: An Empirical Analysis in Spain through the Lens of the Dynamic Capabilities Approach," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
  2. Kleinaltenkamp, Michael & Minculescu, Ioana & Raithel, Sascha, 2017. "Customization of B2B Services: Measurement and Impact on Firm Performance," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 1(1), pages 39-56.
  3. Cao, Lanlan & Manthiou, Aikaterini & Ayadi, Kafia, 2022. "Extension and customer reaction on sharing economy platforms: The role of customer inertia," Journal of Business Research, Elsevier, vol. 144(C), pages 513-522.
  4. Daniel Kaimann & Joe Cox, 2021. "A Comparative Analysis of Consumption: Evidence from a Cultural Goods Market," Sustainability, MDPI, vol. 13(23), pages 1-21, November.
  5. Miguel Ángel Ropero, 2021. "Entry deterrence when the potential entrant is your competitor in a different market," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1010-1030, January.
  6. Kathrin Dudenhöffer, 2013. "Why electric vehicles failed," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(2), pages 95-124, July.
  7. Johansson, A. Elisabeth & Raddats, Chris & Witell, Lars, 2019. "The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers," Journal of Business Research, Elsevier, vol. 98(C), pages 328-338.
  8. Christian Linder & Sven Seidenstricker, 2017. "Does The Supplier Affects Consumers’ Product Performance Expectations? An Analysis About The Innovativeness Perception," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-27, January.
  9. Han, Jeong Hugh & Wang, Yingli & Naim, Mohamed, 2017. "Reconceptualization of information technology flexibility for supply chain management: An empirical study," International Journal of Production Economics, Elsevier, vol. 187(C), pages 196-215.
  10. Gabriel Oyebanjo OGUNLELA, 2018. "Integrated Supply Chain Management in the Fast-Moving Consumer Goods Manufacturing Industry: A Review," Journal of Economics and Behavioral Studies, AMH International, vol. 10(4), pages 213-220.
  11. Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers Dissertations 13, Paderborn University, Faculty of Business Administration and Economics.
  12. Nima Heirati & Aron O’Cass, 2016. "Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 33(2), pages 411-433, June.
  13. Liu, Matthew Tingchi & Wong, IpKin Anthony & Tseng, Ting-Hsiang & Chang, Angela Wen-Yu & Phau, Ian, 2017. "Applying consumer-based brand equity in luxury hotel branding," Journal of Business Research, Elsevier, vol. 81(C), pages 192-202.
  14. Riganelli, Chiara & Marchini, Andrea & Polenzani, Bianca & Martino, Gaetano, 2018. "Strategies of Diversification and Brand Extension in SME Food Companies: Which Factors Might Affect the Impact of Consumers’ Preferences," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(2), March.
  15. Nguyen, Hang T. & Zhang, Yufei & Calantone, Roger J., 2018. "Brand portfolio coherence: Scale development and empirical demonstration," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 60-80.
  16. Arumugam Raman & Raamani Thannimalai, 2019. "Importance of Technology Leadership for Technology Integration: Gender and Professional Development Perspective," SAGE Open, , vol. 9(4), pages 21582440198, December.
  17. Moon, Hakil & Sprott, David E., 2016. "Ingredient branding for a luxury brand: The role of brand and product fit," Journal of Business Research, Elsevier, vol. 69(12), pages 5768-5774.
  18. T.C. Melewar & Rohail Ashraf & Dwight Merunka, 2013. "The impact of customer‐company identification on consumer reactions to new corporate initiatives," Post-Print hal-01822311, HAL.
  19. Guoyin Jiang & Feicheng Ma & Youtian Wang, 2012. "A review on the evolution of user acceptance behaviour in collaborative e-commerce," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 6(1), pages 62-78.
  20. Harleen Kaur & Ajay Pandit, 2015. "Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India," Vision, , vol. 19(1), pages 37-48, March.
  21. Loureiro, Sandra Maria Correia & de Plaza, Maria Alejandra Pinero & Taghian, Mehdi, 2020. "The effect of benign and malicious envies on desire to buy luxury fashion items," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  22. Rayburn, Steven W. & Anderson, Sidney T. & Zank, Gail M. & McDonald, Imani, 2022. "M-atmospherics: From the physical to the digital," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  23. Stefanie Lena Heinzle & Augustin Boey Ying Yip & Melissa Low Yu Xing, 2013. "The Influence of Green Building Certification Schemes on Real Estate Investor Behaviour: Evidence from Singapore," Urban Studies, Urban Studies Journal Limited, vol. 50(10), pages 1970-1987, August.
  24. Rayburn, Steven W. & Badrinarayanan, Vishag & Anderson, Sidney T. & Gupta, Aditya, 2021. "Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance," Journal of Business Research, Elsevier, vol. 133(C), pages 66-78.
  25. Xue, Jinjie & Liu, Junqi & Geng, Zizhen & Yuan, Hongping & Chao, Lei, 2023. "Why and when do paradoxical management capabilities matter to paradoxical pressure? An empirical investigation of the role of coopetition," Technovation, Elsevier, vol. 120(C).
  26. He, Yue & Mo, Zan & Wan, Xiuqi & Li, Mengyin & Fu, Huijian, 2023. "Who will embrace upward line extension? The role of power distance belief," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  27. Jeong Hugh Han & Hyun-Yong Park, 2019. "Sustaining Small Exporters’ Performance: Capturing Heterogeneous Effects of Government Export Assistance Programs on Global Value Chain Informedness," Sustainability, MDPI, vol. 11(8), pages 1-24, April.
  28. Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers CIE 84, Paderborn University, CIE Center for International Economics.
  29. Abdalwali Lutfi, 2022. "Factors Influencing the Continuance Intention to Use Accounting Information System in Jordanian SMEs from the Perspectives of UTAUT: Top Management Support and Self-Efficacy as Predictor Factors," Economies, MDPI, vol. 10(4), pages 1-17, March.
  30. Felix Eggers & Fabian Eggers, 2022. "Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions," Marketing Letters, Springer, vol. 33(1), pages 89-112, March.
  31. Chaouali, Walid & Souiden, Nizar & Ladhari, Riadh, 2017. "Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 57-67.
  32. Alexander Nagel & Philipp Sandner, 2015. "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 93-112.
  33. Xia Li, 2022. "The impact of place-of-origin on price premium for agricultural products: empirical evidence from Taobao.com," Electronic Commerce Research, Springer, vol. 22(2), pages 561-584, June.
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