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False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Citations

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Cited by:

  1. Zheng, Xiaoyun & Miao, Murong & Zhang, Lu & Huang, Li, 2024. "Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes," Journal of Business Research, Elsevier, vol. 185(C).
  2. Katie L. Leggett & Minna Lammi & Juri Mykkänen, 2026. "The virtualisation of the influencer economy: Development of a conceptual model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-19, December.
  3. P. Pushparaj & Bijay Prasad Kushwaha & Sanjeev Prashar, 2025. "A systematic literature review of virtual influencers in marketing using bibliometric analysis," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 631-662, September.
  4. Anna Mazurkiewicz-Pizlo, 2025. "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 472-492.
  5. Guo, Zhiwei & Yang, Hongtao & Yang, Wang, 2025. "A new social media programme for brands? A study of the relationship between virtual influencers and brand followers," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  6. Yuan Xinying & Liu Shuzhen & Faiz Izwan Anuar, 2025. "The Influence Mechanism of Virtual Influencers on Destination Brand Attachment: An Analysis Based on the Elaboration Likelihood Model (ELM)," Information Management and Business Review, AMH International, vol. 17(3), pages 551-564.
  7. Liyanaarachchi, Gajendra & Mifsud, Matthieu & Viglia, Giampaolo, 2024. "Virtual influencers and data privacy: Introducing the multi-privacy paradox," Journal of Business Research, Elsevier, vol. 176(C).
  8. Rizzo, Cristian & Baima, Gabriele & Janovská, Kamila & Bresciani, Stefano, 2025. "Navigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  9. Barak Libai & Ana Babić Rosario & Maximilian Beichert & Bas Donkers & Michael Haenlein & Reto Hofstetter & P. K. Kannan & Ralf Lans & Andreas Lanz & H. Alice Li & Dina Mayzlin & Eitan Muller & Daniel , 2025. "Influencer marketing unlocked: Understanding the value chains driving the creator economy," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 4-28, January.
  10. Joel-Edgar, Sian & Chowdhury, Soumyadeb & Nagy, Peter & Ren, Shuang, 2025. "Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust," Journal of Business Research, Elsevier, vol. 189(C).
  11. Thompson, Jamie & Igarashi, Reika & Krowinska, Agata & Logan-McFarlane, Ashleigh, 2025. "Is it real or not? construction of meaning and identity in virtual influencer marketing," Journal of Business Research, Elsevier, vol. 194(C).
  12. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
  13. Yu, Joanne & Dickinger, Astrid & So, Kevin Kam Fung & Egger, Roman, 2024. "Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  14. Yao, Ruiqi & Qi, Guijie & Sun, Hua & Sheng, Dongfang, 2025. "A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  15. Zhao, Taiyang & Ran, Yaxuan & Wu, Banggang & Lynette Wang, Valerie & Zhou, Liying & Lu Wang, Cheng, 2024. "Virtual versus human: Unraveling consumer reactions to service failures through influencer types," Journal of Business Research, Elsevier, vol. 178(C).
  16. Padma Angmo & Rachna Mahajan & Antonio Batista Silva Oliveira, 2025. "Do they look human? Review on virtual influencers," Management Review Quarterly, Springer, vol. 75(3), pages 2425-2457, September.
  17. Jiang, Kan & Zheng, Junyuan & Luo, Shaohua, 2024. "Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  18. Ko, Chaeeun & Baek, Hyunmi, 2026. "Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  19. Pichierri, Marco & Belk, Russell W., 2026. "Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  20. repec:rfh:bbejor:v:13:y:2025:i:3:p:413-421 is not listed on IDEAS
  21. Koles, Bernadett & Audrezet, Alice & Moulard, Julie Guidry & Ameen, Nisreen & McKenna, Brad, 2024. "The authentic virtual influencer: Authenticity manifestations in the metaverse," Journal of Business Research, Elsevier, vol. 170(C).
  22. Yan, Ji & Xia, Senmao & Jiang, Amanda & Lin, Zhibin, 2024. "The effect of different types of virtual influencers on consumers’ emotional attachment," Journal of Business Research, Elsevier, vol. 177(C).
  23. Ferraro, Carla & Hemsley, Alicia & Sands, Sean, 2023. "Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers," Business Horizons, Elsevier, vol. 66(4), pages 463-479.
  24. Diwanji, Vaibhav Shwetangbhai, 2026. "Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  25. Alboqami, Hassan, 2023. "Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  26. Park, Jeongeun & Oh, Changhoon & Kim, Ha Young, 2024. "AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations," Technology in Society, Elsevier, vol. 79(C).
  27. Allal-Chérif, Oihab & Puertas, Rosa & Carracedo, Patricia, 2024. "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  28. Vaishnavi Kale & Eda Sayin, 2025. "Brand communications with self-directed negative messages: A conceptual framework and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 15(3), pages 477-501, December.
  29. Mojtaba Moji Barari & Martin Eisend & Shailendra Pratap Jain, 2026. "A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 28-48, February.
  30. Zhou, Qi & Li, Bin & Li, Huajun & Lei, Yueqiu, 2024. "Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  31. Akhtar, Naeem & Hameed, Zahid & Islam, Tahir & Pant, Manoj Kumar & Sharma, Anshuman & Rather, Raouf Ahmad & Kuzior, Aleksandra, 2024. "Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  32. Pujadas-Gómez, Anna & Jiménez-Morales, Mònika & Montaña-Blasco, Mireia, 2025. "Mapping the rise of virtual influencers: A bibliometric analysis," Telecommunications Policy, Elsevier, vol. 49(10).
  33. Kim, Inhwa & Ki, Chung-Wha & Lee, Hyunhwan & Kim, Youn-Kyung, 2024. "Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance," Journal of Business Research, Elsevier, vol. 176(C).
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