Optimal Bundling Strategy for a Retail Platform Under Agency Selling

Citations

Cited by:

1. Weisi Zhang & Yiting Wu & Rui Luo & Yu Wang, 2023. "Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts," PLOS ONE, Public Library of Science, vol. 18(11), pages 1-22, November.
2. Tengfei Guo & Shiquan Zhong & Xuelian Wang & Shoufeng Ma, 2025. "When to Share My First-party Content: the Role of Membership Bundles in Content Platforms," Information Systems Frontiers, Springer, vol. 27(1), pages 301-324, February.
3. Deqing Ma & Xue Wang & Jinsong Hu, 2022. "Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction," IJERPH, MDPI, vol. 20(1), pages 1-43, December.
4. Zhang, Zhichao & Xu, Haiyan & Chen, Kebing & Zhao, Yingxue & Liu, Zhi, 2023. "Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1215-1235.
5. Lim, Hyungsoo & Kim, Chul & Kannan, P.K., 2024. "Unveiling the web of interactions: Analyzing dynamic customer engagements across multiple websites," Journal of Business Research, Elsevier, vol. 183(C).
6. Qingning Cao & Xianjun Geng & Jun Zhang, 2022. "Impact of channel structure on a manufacturer's bundling decision with an application to digital goods," Production and Operations Management, Production and Operations Management Society, vol. 31(4), pages 1679-1697, April.
7. Wang, Chenyu & Sun, Jingchun & Shi, Siyu & Cheng, T.C. Edwin, 2025. "Third-party sellers’ selling formats and advertising competition on e-commerce platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
8. Wei Qi & Ziwei Li & Yongfeng Ma & Xuwang Liu, 2025. "Optimizing Pricing Strategies for Product Lines and Value‐Added Services: Accounting for Reference Prices and Network Effects," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 862-878, March.
9. Yan Zhang & Wen Zhang & Xiao Shi & Ting Hou, 2024. "Competing refurbishment in a supply chain with different selling modes," Journal of Intelligent Manufacturing, Springer, vol. 35(6), pages 2845-2865, August.
10. Ma, Deqing & Hu, Jinsong, 2022. "The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 254(C).
11. Chen, Shuting & Yang, Lei & Kou, Qi, 2025. "Platform's blockchain introduction strategy with considering competition between new and refurbished products," International Journal of Production Economics, Elsevier, vol. 280(C).
12. Yushi Tsunoda & Yusuke Zennyo, 2021. "Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers," Production and Operations Management, Production and Operations Management Society, vol. 30(11), pages 4219-4235, November.
13. De-Qing Ma & Xiao-Qing Wang & Xue Wang & Jin-Song Hu, 2023. "Achieving Triple Benefits in a Platform-Based Closed-Loop Supply Chain: The Optimal Combination between Recycling Channel and Blockchain," Sustainability, MDPI, vol. 15(5), pages 1-40, February.
14. Li, Dan & Liu, Yongmei & Hu, Junhua & Chen, Xiaohong, 2021. "Private-brand introduction and investment effect on online platform-based supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
15. Ting Chen & Xiuyi Zhang & Fu Jia, 2025. "Platform or Third‐Party Service Provider? An Analysis of Logistics Mode Selection Strategy for Manufacturers in E‐Commerce Supply Chains," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 1040-1061, March.
16. Yuan, Yichao & Xiao, Tiaojun, 2023. "Revelation mechanism and decoy strategy for a supply chain with consumer's perceived substitutability," Omega, Elsevier, vol. 120(C).
17. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
18. Chen, Ting & Shan, Feifei & Yang, Feng & Xu, Fengmei, 2023. "Online retailer bundling strategy in a dual-channel supply chain," International Journal of Production Economics, Elsevier, vol. 259(C).
19. Liang, Lunhai & Ye, Fei, 2024. "Information transparency and business mode selection in online platforms under manufacturer competition," Journal of Business Research, Elsevier, vol. 170(C).
20. Tang, Yuanzhao & Perera, Sandun C. & Cao, Qingning & Ji, Xiang, 2023. "Supplier versus platform bundling: Optimal strategies under agency selling," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
21. Huang, Song & Gao, Yuqing & Wang, Yun, 2023. "Supply chain channel structure with online platform and dual-purpose firms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
22. Wei, Yuansheng & Dong, Yuxuan, 2022. "Product distribution strategy in response to the platform retailer's marketplace introduction," European Journal of Operational Research, Elsevier, vol. 303(2), pages 986-996.
23. Mao, Zhaofang & Yuan, Ruiying & Shen, Zuo-Jun Max, 2025. "Strategic interactions between manufacturer channel choice and platform entry in a dual-market system," International Journal of Production Economics, Elsevier, vol. 279(C).
24. Chen, Xu & Wang, Xiaojun & Zhang, Dan & Yang, Mingfang, 2023. "Selling models for platforms under service-sensitive demand," Omega, Elsevier, vol. 115(C).
25. Xiaotong Guo & Yong He, 2022. "Mathematical Modeling and Optimization of Platform Service Supply Chains: A Literature Review," Mathematics, MDPI, vol. 10(22), pages 1-19, November.
26. Cheng, Fei & Chen, Tong & Shen, Yuting & Jing, Xiaodong, 2022. "Impact of green technology improvement and store brand introduction on the sales mode selection," International Journal of Production Economics, Elsevier, vol. 253(C).
27. Xujin Pu & Shizhen He & Guanghua Han, 2023. "Bundling or not bundling: Sequential bundling in e‐commerce distribution channels," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(5), pages 2668-2683, July.
28. Lei Yang & Cong Zheng & Caixia Hao, 2024. "Optimal platform sales mode in live streaming commerce supply chains," Electronic Commerce Research, Springer, vol. 24(2), pages 1017-1070, June.
29. Chen, Zhongwei & Fan, Zhi-Ping & Zhao, Xuan, 2021. "Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions," Omega, Elsevier, vol. 103(C).
30. Zhang, Qi & Chen, Jingxian & Zhao, Ju & Yao, Dong-Qing, 2025. "Quality certification decision of online retail platform under heterogeneous manufacturers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
31. Zhang, Zhichao & Xu, Haiyan & Ke, Ginger Y. & Chen, Kebing, 2022. "Selecting online distribution modes for differentiated products in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
32. Reza-Gharehbagh, Raziyeh & Khouja, Moutaz & Hammami, Ramzi, 2025. "Retailer-manufacturer partnerships in E-commerce: Dual product strategy and market share dynamics," European Journal of Operational Research, Elsevier, vol. 322(1), pages 85-104.
33. Huang, Lingchen & Huang, Zongsheng & Liu, Bin, 2022. "Interacting with strategic waiting for store brand: Online selling format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
34. Tan, Yinliang (Ricky) & Yu, Chuanbin & Liu, Yang & Zheng, Quan, 2024. "Agency models in online platforms: A review of recent developments and future prospects," European Journal of Operational Research, Elsevier, vol. 319(3), pages 679-695.
35. Chen, Yujing & Zhong, Yuanguang & Cheng, T.C.E., 2023. "Impacts of the minimum quantity contract on an online retail platform," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1236-1247.
36. Peng Liu & Rong Zhang & Bin Liu, 2023. "Information sharing under agency selling in an e-commerce supply chain with competing OEMs," Operational Research, Springer, vol. 23(3), pages 1-27, September.