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What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?

Citations

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Cited by:

  1. Stefanos Balaskas & Aliki Panagiotarou & Maria Rigou, 2023. "Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences," Sustainability, MDPI, vol. 15(17), pages 1-19, September.
  2. Rakhshan Ummar & Kanwal Shaheen & Iram Bashir & Junaid Ul Haq & Mark A. Bonn, 2023. "Green Social Media Campaigns: Influencing Consumers’ Attitudes and Behaviors," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
  3. Ma, Li & Li, Danna, 2024. "Would macro policy promote green and low-carbon transformation of energy companies?," International Review of Financial Analysis, Elsevier, vol. 96(PB).
  4. Zhang, Renping & Liu, Yuan, 2025. "Advertising investment, industry competitiveness and corporate market performance," Finance Research Letters, Elsevier, vol. 72(C).
  5. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  6. Menzel, Tobias & Teubner, Timm, 2024. "Signaling sustainability and regionality in the electricity market: An eye-tracking study on visual labels," Applied Energy, Elsevier, vol. 353(PB).
  7. Di Kuang & Xiao-Fei Li & Wen-Wen Bi, 2021. "How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
  8. Zhengkai Wang & Debing Ni & Kaiming Zheng, 2022. "The Role of False-Claims Ban Regulation in Greenwashing of Firms with Imprecise Greenness Information," Sustainability, MDPI, vol. 14(20), pages 1-25, October.
  9. Ryoo, Yuhosua & Kim, WooJin, 2023. "Price-ethicality association: When price discounts inhibit ethical purchasing," Journal of Business Research, Elsevier, vol. 169(C).
  10. Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025. "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, vol. 11(1), pages 1-13, December.
  11. Sun, Ying & Leng, Ke & Xiong, Haitao, 2022. "Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  12. Shan, Minghui & Zhu, Zhenzhong & Song, Chunlei & Chen, Haipeng (Allan), 2023. "The effectiveness of advertising appeals: A culturally-derived power perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  13. Chun‐Hua Hsiao & Kai‐Yu Tang, 2024. "The role of internet media effects in the sustainable development of animal conservation institutions during the post‐pandemic era: Stimulus‐organism‐response paradigm," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(4), pages 3786-3808, August.
  14. Peng, Changhong & Chen, Dongjing & Jia, Daizheng & Liu, Qiao & Xu, Xin, 2025. "Can green credit policies reduce enterprise risk? Evidence from China," International Review of Financial Analysis, Elsevier, vol. 97(C).
  15. Jiatong Dai & Guanghua Sheng, 2022. "Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3421-3436, November.
  16. Lan Gao & Liang Wan, 2023. "Does corporate environmental responsibility contribute to financial performance? A dual path analysis through operational efficiency and the cost of debt," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 308-323, January.
  17. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
  18. Jessica Müller-Pérez & Ángel Acevedo-Duque & Pilar Valenzuela Rettig & Elizabeth Emperatriz García-Salirrosas & Mirtha Mercedes Fernández-Mantilla & Sandra Sofía Izquierdo-Marín & Rina Álvarez-Becerra, 2023. "Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths," Sustainability, MDPI, vol. 15(8), pages 1-13, April.
  19. Ren, Xiaohang & Fu, Chenjia & Jin, Yi, 2025. "Climate risk perception and oil financialization in China: Evidence from a time-varying Granger model," Research in International Business and Finance, Elsevier, vol. 74(C).
  20. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
  21. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
  22. Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).
  23. Cai, Xiaotong & Lin, Peiyang & Wang, Rui, 2025. "Intelligent manufacturing and corporate green transformation," International Review of Financial Analysis, Elsevier, vol. 97(C).
  24. Hu, Haichuan & Jia, Zhenting & Yang, Siyao, 2025. "Exploring FinTech, green finance, and ESG performance across corporate life-cycles," International Review of Financial Analysis, Elsevier, vol. 97(C).
  25. Wu, Jiaxi & Wang, Shali & Zhang, Rui & Zhao, Meilin & Sun, Xialing & Qie, Xiaotong & Wang, Yue, 2025. "Measurement of green innovation efficiency in Chinese listed energy-intensive enterprises based on the three stage Super-SBM model," International Review of Economics & Finance, Elsevier, vol. 97(C).
  26. Zhang, Liyuan & Luo, Zhenqing & Yu, Xiaoyuan & Yang, Qiming & Wang, Jiancong, 2025. "Economic policy uncertainty and corporate green innovation," International Review of Financial Analysis, Elsevier, vol. 97(C).
  27. Jiang, Kan & Mo, Silan & Qin, Meilian, 2024. "Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  28. Muhammad Ishfaq Khan & Shahbaz Khalid & Umer Zaman & Ana Ercília José & Paulo Ferreira, 2021. "Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image," IJERPH, MDPI, vol. 18(18), pages 1-24, September.
  29. Evangelia Ktisti & Leonidas Hatzithomas & Christina Boutsouki, 2022. "Green Advertising on Social Media: A Systematic Literature Review," Sustainability, MDPI, vol. 14(21), pages 1-25, November.
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