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Materialeffizienz und Produktdauerverlängerung in der Messewirtschaft: Handlungsbedarf, Strategien, Lösungen

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  • Lucas, Rainer
  • Kolberg, Sandra

Abstract

Das Wuppertal Paper von Rainer Lucas und Sandra Kolberg stellt sich der Frage, wie im Bereich der Messewirtschaft und insbesondere im Messebau die Materialeffizienz erhöht werden kann. Angesichts der kurzen Nutzungsdauer vieler Messestände und ihrer Ausstattungen konzentriert sich das Paper auf das Thema Produktdauerverlängerung. Die hiermit verbundenen Strategien werden zunächst auf ihre mögliche Anwendbarkeit in der Messewirtschaft überprüft. Danach wird es praktisch. Innovative Vorschläge und Konzepte für den Messestandbau, die Standausstattungen und neue Beratungs- und Informationsangebote werden vorgestellt. Hierbei wird deutlich: Bereits bei der Planung des Messestandes sollte auf die Recyclingfähigkeit der verwendeten Materialien geachtet werden. Das Produkt-Design bestimmt im Wesentlichen die Möglichkeiten einer Mehrfachnutzung und einer sinnvollen Nach- und Weiternutzung. Die Arbeit zeigt abschließend unter Beachtung der ökonomischen Rahmenbedingungen auf, welche Innovationspotenziale noch erschlossen werden können. Die vielen aufgeführten Beispiele belegen aber auch: in der Branche wird zunehmend erkannt, dass Materialeffizienz und Produktdauerverlängerung aufgrund der hohen Rohstoffpreise zu einem Wettbewerbsfaktor werden.

Suggested Citation

  • Lucas, Rainer & Kolberg, Sandra, 2006. "Materialeffizienz und Produktdauerverlängerung in der Messewirtschaft: Handlungsbedarf, Strategien, Lösungen," Wuppertal Papers 158, Wuppertal Institute for Climate, Environment and Energy.
    • Handle: RePEc:zbw:wuppap:158
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    References listed on IDEAS

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    1. Rolf Spannagel & Uwe Christian Täger & Günter Weitzel, 1999. "Die gesamtwirtschaftliche Bedeutung von Messen und Ausstellungen in Deutschland," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 52(16-17), pages 38-49, October.
    2. Horst Penzkofer & Manuel Birnbrich & Uwe Christian Täger, 2006. "The structural and economic challenges to German trade fairs," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 59(07), pages 54-61, April.
    3. Lucas, Rainer & Matys, Thomas, 2003. "Erlebnis Nachhaltigkeit? Möglichkeiten und Grenzen des Eventmarketing bei der Vermittlung gesellschaftlicher Werte," Wuppertal Papers 136, Wuppertal Institute for Climate, Environment and Energy.
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